Neil Ruffolo

Neil Ruffolo

Creative Pro and Internet Marketing Expert

Location
Greater Chicago Area
Industry
Marketing and Advertising

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Neil Ruffolo's Overview

Current
Past
  • Graphics Specialist, Web Designer at TechPro, Inc.
  • Marketing Specialist, Sales Associate at Charles Rutenberg Realty
  • President at Stargato Enterprises, Inc.

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Education
  • Millikin University
  • Hillcrest High School
Recommendations

9 people have recommended Neil

Connections

114 connections

Websites

Neil Ruffolo's Summary

I am a seasoned marketing pro with more than 15 years experience providing creative and strategic leadership, including hands-on production of print publications, advertising, signage, direct mail, websites, broadcast email, digital video and more. I have also honed an ability to write effective promotional copy, online content, editorial articles and press releases. Stemming from my involvement with business start-ups and as an independent consultant, measurable results are as important to me as compelling design.

Specialties

Integrated Marketing, Higher Education Marketing, SMB Marketing, Creative Direction, Web Design/Development, Graphic Design

Neil Ruffolo's Experience

Internet Marketing Coordinator

Waubonsee Community College

Educational Institution; 501-1000 employees; Higher Education industry

September 2008 – Present (3 years 5 months) Sugar Grove, IL

As part of the award-winning Marketing and Communications team at Waubonsee Community College I oversee a variety of Internet-based initiatives promoting general awareness of educational programs, institutional services and special events. Ongoing responsibilities include Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media messaging, online advertising, e-mail marketing and technology-oriented special projects. Significant department accomplishments I have contributed to include grand opening events for three new facilities and the redesign of the college website.

Graphics Specialist, Web Designer

TechPro, Inc.

November 2007 – August 2008 (10 months) Saint Charles, IL

At TechPro I implemented a re-branding initiative, including website redesign, communication materials (e.g. letterhead, envelopes, forms), sales support literature, vehicle graphics, trade show displays and more. I also provided website design, development and support services for clients in the health care, real estate, online retail, shooting sports and motorsports industries.

Marketing Specialist, Sales Associate

Charles Rutenberg Realty

Privately Held; 1001-5000 employees; Real Estate industry

May 2007 – August 2008 (1 year 4 months)

As an independent agent for Charles Rutenberg Realty I developed a successful Fox Valley regional real estate search portal and lead generation system that attracted 2,000 monthly homebuyers.

President

Stargato Enterprises, Inc.

August 2005 – August 2008 (3 years 1 month)

As an independent developer I introduced SignScout, the first client-side mobile search solution for the Chicagoland residential real estate market. Other services and client projects included video podcasting, e-commerce, e-mail marketing and SEO/SEM for clients in the real estate and tactical supply industries.

Team Marketing Specialist/Sales Associate

RE/MAX All Pro

Privately Held; 5001-10,000 employees; Real Estate industry

February 2005 – March 2007 (2 years 2 months) Bloomingdale, IL

As co-manager of a top producing sales team I developed and implemented a local/regional marketing strategy resulting in 50,000+ sustained monthly website visitors and more than 2,000 registered users. By several measures it was widely recognized at the time as the top-ranked RE/MAX agent portal in the northern Illinois region.

Interactive Director

Venture Marketing

Privately Held; 1-10 employees; Marketing and Advertising industry

July 2004 – December 2004 (6 months) Downers Grove, IL

As Interactive Director at Venture Marketing I managed all web development projects. In addition to graphic design and HTML/CSS, I was responsible for content management system configuration, information architecture, usability consultation and ongoing support for clients in the technology, higher education, commercial real estate and financial services industries.

Owner

Studio Ruffolo

November 2000 – November 2004 (4 years 1 month)

Studio Ruffolo provided marketing communications and web design/development, including graphic design, art direction, corporate identity and copy writing for a variety of clients in the financial services, staffing, publishing and technology fields. As a local contractor for Utah-based CirclePix, Studio Ruffolo also managed the startup of a thriving franchise fulfilling real estate photography service orders throughout DuPage and Kane counties.

Adjunct Instructor

International Academy of Design & Technology

Educational Institution; 501-1000 employees; Higher Education industry

September 2000 – June 2001 (10 months) Chicago, IL

Provided digital imaging software instruction to undergraduate students preparing for careers in the graphic arts and interactive media.

Vice President, E-Commerce

Kudoz.com

September 1999 – November 2000 (1 year 3 months) Chicago, IL

Coordinated internal and external resources to transition the Web strategy of Train Reinforce Inspire, Inc. from online retailer to marketplace portal. Also developed the brand identity, including advertising and promotional materials. In 2000, Kudoz.com was featured by Cardean University in its Internet User Experience courses co-developed by Jakob Nielsen and Don Norman of the Nielsen Norman Group.

Art Director

Train Reinforce Inspire, Inc.

March 1997 – August 1999 (2 years 6 months) Elmhurst, IL

At TRI I provided creative direction for product development and marketing communications, including the SEO/SEM and social marketing tactics that evolved into the primary focus of the organization. As de facto publicist, I successfully secured radio, television and trade press coverage for the CEO. Through a seat on the Office of the President advisory committee I provided general organizational development and strategic input.

Art Director

Marketing & Technology Group, Inc.

Privately Held; 11-50 employees; Publishing industry

February 1994 – February 1997 (3 years 1 month) Chicago, IL

As Art Director for this Chicago-based publisher, I managed the editorial layout and design for three food processing trade magazines. In 1995 I was recognized with a second place national award from the American Society of Business Press Editors (ASBPE) for "Infographics Excellence" and contributed to the company's trailblazing Web initiatives.

Neil Ruffolo's Education

Millikin University

BFA, Graphic Design

1989 – 1993

Graduated suma cum laude

Activities and Societies: Alpha Phi Omega service fraternity (Eta Epsilon chapter), Art Gallery Staff, Auditorium Usher, Computer Graphics lab technitian

Hillcrest High School

1985 – 1989

Neil Ruffolo's Additional Information

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