Neil Perkin

Current

• Director, Marketing, Strategy & Digital at IPC Media

Past

• Group Ad Director at IPC Advertising
• Corporate Account Director at IPC Advertising

Education

• Thames Polytechnic

Connections

202 connections

Industry

Marketing and Advertising

Neil Perkin’s Summary

An experienced media and advertising professional with a solid grounding in traditional media and magazines, and now with 8 years of digital experience. My current role spans across 86 media brands and 3 teams. I'm proud of my track record, having won 5 industry awards and been short-listed for a number of others. I'm also a digital evangelist, social media advocate, an exceptional team leader, regular conference speaker and an active blogger.

Neil Perkin’s Specialties:

Digital media
Social media
Magazines

Neil Perkin’s Experience

• Director, Marketing, Strategy & Digital

  IPC Media

  (Public Company; 1001-5000 employees; TWX; Publishing industry)

  June 2005 — Present (4 years 6 months)

  Running IPC’s Digital, Marketing, Strategy, Creative Solutions, Research and Insight capabilities for the commercial side of the business. Responsible for formulating and driving sales strategy, generating tactical corporate business development opportunities, corporate trade marketing, and management of IPC’s award winning research and insight portfolio. Managing major digital client relationships, overseeing digital and non-display revenue streams including advertorials, sponsorship, special projects, and inserts.

• Group Ad Director

  IPC Advertising

  (Public Company; 1001-5000 employees; Publishing industry)

  June 2003 — June 2005 (2 years 1 month)

  I was Group Ad Director for IPC's weekly magazines including all womens and TV weeklies

• Corporate Account Director

  IPC Advertising

  (Public Company; 1001-5000 employees; Publishing industry)

  September 2001 — June 2003 (1 year 10 months)

Neil Perkin’s Education

• Thames Polytechnic

  BA Hons , Humanities , 1986 — 1989

Additional Information

Neil Perkin’s Interests:

I'm an active blogger and an advocate of all things social media. I also enjoy sports including Rockclimbing, Tennis, Badminton along with activities including reading, cinema and socialising. I’m the proud owner of a vintage Porsche 911 that can be seen tearing round the lanes of rural Surrey at weekends. I have also enjoyed travelling extensively in Europe, Asia, Australasia, America and Central America.

Neil Perkin’s Groups:

•    Online Advertising Professionals
•    ThoseinMedia
•    Association of Online Publishers
•    We Are Social
•    Marketing Bloggers
•    London Digital Week
•    Revolution
•    London Media Professionals Group
•    UK Digital Marketing

Neil Perkin’s Honors:

Media Week Awards 2008 - Research Initiative of the Year
AOP Awards 2008 - Digital Research Project of the year
Media Week Awards 2006 - Sales Pitch of the Year
Media Week Awards 2001 - Sales Team of the Year
Campaign Media Awards 2001 - Best Strategic Idea by a New Media Owner

Neil Perkin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch