Neil Minetto

Current

Marketing Manager at Laplink Software

Past

Account Manager/ AE at Symetra Financial
Marketing Manager at H&R Block
Marketing and Sales at NW Environmental & Equipment, Inc.

Account Executive at Highstreet Advertising & Promotion, Inc.
Marketing Manager / Designer at KBYI & KBYR Radio Stations
Various at Alloy Ad Agency @ BYU Idaho

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Education

Brigham Young University - Idaho

Recommended

3 people have recommended Neil

Connections

173 connections

Industry

Computer Software

Websites

My Website

Neil Minetto’s Summary

Google Analytics, WebTrends, Social Media, Email Marketing, ExactTarget, Database Marketing, User Experience Optimization, SEO, highly organized, strong communicator, data analyzing, budget management, project management, presentation skills, researching, conflict resolution, problem solving

Neil Minetto’s Specialties:

Email Creation, HTML, Dreamweaver, Photoshop, Familiar w/ most other Adobe Products, CSS, JavaScript, Action Scrip, Wordpress, Blogger, Microsoft Office Enterprise 2007, SharePoint 2007, Project 2007, SQL for blogs

Neil Minetto’s Experience

Marketing Manager

Laplink Software

(Privately Held; Computer Software industry)

September 2009 — Present (7 months)
Account Manager/ AE

Symetra Financial

(Privately Held; Insurance industry)

January 2007 — September 2009 (2 years 9 months)

- Created email marketing program, found new vendor and managed over 50K email sends per month
- Managed email marketing and optimization of all email campaigns
- Raised open rates by 5% in 3 months and CTR from 1% to 3% - focused on more relevant messaging and optimized design to targeted audiences
- Helped implement company wide web and email best practices
- Created A/B tests to determine relevant content and effectiveness of email design and content
- Provided weekly, monthly and ad hoc reporting with analysis
- Connected CRM & Analytics – web and email – to campaign performance to provide a more holistic view of what our agents are doing and how it maps back to sales
- Created custom process to pass over 1000 leads per month to internal sales team from email marketing and web activity
- Implemented and analyzed Google Analytics, translating reports into user behavior with recommendations to optimize quote tools and pages for better goal conversions
- Provide reports with analysis of top content and traffic patterns
- Helped lead 2 teams to create and present Social Media proposal for Executives including implementation recommendation
- Helped organized a social media team for the entire company
- Researched and implemented basic SEO strategies
- Managed 11 internal clients, including product and channel marketing teams, acting as central point of contact for all marketing strategy needs
- Implement creative solutions for companywide problems that have saved time, over $100,000 YTD and various resources
Marketing Manager

H&R Block

(Public Company; HRB; Financial Services industry)

November 2006 — January 2007 (3 months)

- Provide marketing direction for over 50 Washington franchises and company offices
- Interviewed company and franchise owners to understand needs to develop marketing campaigns
- Understand client buying behavior to devise and execute guerrilla
marketing for new client acquisition
- Research and purchase state wide media – billboards, newspaper, transit, non-traditional
Marketing and Sales

NW Environmental & Equipment, Inc.

(Environmental Services industry)

July 2006 — October 2006 (4 months)

- Created and designed all promotional material – Web site, company brochure/mailer, stationary - business cards,
letterhead, direct mail inserts
- Reviewed website metrics to understand usage and how to optimize content based of behavior
- Coordinated generation of over 500 direct-mail sales leads in one month
- Created and managed the marketing program to produce qualified leads
Account Executive

Highstreet Advertising & Promotion, Inc.

(Marketing and Advertising industry)

January 2006 — July 2006 (7 months)

- Implemented Google AdWords and Google Analytics for clients
- Instrumental in $300,000 Flowhawks advertising proposal
- Found and contracted clients totaling over $70,000 in ad spending
- Web site designer and optimizer for 5 clients
- SEM Manager for over 20 clients
Marketing Manager / Designer

KBYI & KBYR Radio Stations

(Broadcast Media industry)

September 2005 — December 2005 (4 months)

- Oversaw focus groups to research station’s image and implement new
advertising on website and on campus
- Redesigned all advertising based off of research – Web banners,
Newspaper, Magazine, Logos, Collateral Material, Multimedia, Audio CD
- Helped in the design of current Web site
Various

Alloy Ad Agency @ BYU Idaho

(Educational Institution; Higher Education industry)

September 2004 — December 2005 (1 year 4 months)

President / Account Executive
- Turned production from a $9,000 monthly deficit to $500 profit in 2
months
- Responsible for managing 20-30 students, 3-4 creative teams and 10-20 clients per semester
- Wrote and instituted business proposal for Alloy Ad Agency with a yearly budget of $20,000 plus student scholarships
- Designed and implemented Web sites for clients

New Business Specialist
- Found and contracted new business totaling more than $5,000/semester
- Wrote proposal for the New Business Specialist and acted as such from November 2004 to April 2005

Public Relations, Copy Writing, Design
Planned and carried out various advertising and public relations campaigns for organizations such as:
- Miss BYU-Idaho - 40% attendance increase
- Battle of the Dance - increased awareness of event
- Election Campaign for April Jones - developed campaign “big idea”
- Self-promotion campaign - designed new logo KBYI & KBYR Radio Stations