Neil Minetto

Director of Marketing at Laplink Software

Location: Greater Seattle Area
Industry: Computer Software

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Neil Minetto's Overview

Current

Director of Marketing at Laplink Software

Past

Account Manager/ AE at Symetra Financial
Marketing Manager at H&R Block
Marketing and Sales at NW Environmental & Equipment, Inc.

Account Executive at Highstreet Advertising & Promotion, Inc.
Marketing Manager / Designer at KBYI & KBYR Radio Stations
Various at Alloy Ad Agency @ BYU Idaho

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Education

Brigham Young University - Idaho

Recommendations

5 people have recommended Neil

Connections

500+ connections

Websites

Personal Website

Marketing Management, Strategy and Execution are the keys to my success. I understand the big picture and the impact execution has on increasing the bottom line.

Here are some things I am pretty darn good at - PPC (Pay Per Click), Google Analytics, WebTrends, Social Media, Email Marketing, ExactTarget, Database Marketing, User Experience Optimization, SEO, and the list keeps growing!

Here are some qualities about me - highly organized, strong communicator, data analyzing, budget management, project management, presentation skills, researching, conflict resolution, problem solving.

Specialties

PPC, Management, Concepting, Campaign Creation, Email Creation, HTML, Dreamweaver, Photoshop, Familiar w/ most other Adobe Products, CSS, JavaScript, Action Scrip, Wordpress, Blogger, Microsoft Office Enterprise 2007, SharePoint 2007, Project 2007, SQL for blogs

Director of Marketing

Laplink Software

Privately Held; 11-50 employees; Computer Software industry

September 2009 – Present (2 years 6 months)

Duties include:
• Advertorial Campaign Creation
• Affiliate Marketing
• Campaign ad planning and testing
• Copywriting/Copyediting (press releases, website copy, retail descriptions, product reviews, etc)
• Email Marketing
• Graphic Design
• Partner Relationship Development
• Project Management
• Public Relations
• Retail Marketing
• SEM
• SEO
• Social Media Marketing

Anything else anyone needs!

Account Manager/ AE

Symetra Financial

Public Company; 1001-5000 employees; SYA; Insurance industry

January 2007 – September 2009 (2 years 9 months)

- Created email marketing program, found new vendor and managed over 50K email sends per month
- Managed email marketing and optimization of all email campaigns
- Raised open rates by 5% in 3 months and CTR from 1% to 3% - focused on more relevant messaging and optimized design to targeted audiences
- Helped implement company wide web and email best practices
- Created A/B tests to determine relevant content and effectiveness of email design and content
- Provided weekly, monthly and ad hoc reporting with analysis
- Connected CRM & Analytics – web and email – to campaign performance to provide a more holistic view of what our agents are doing and how it maps back to sales
- Created custom process to pass over 1000 leads per month to internal sales team from email marketing and web activity
- Implemented and analyzed Google Analytics, translating reports into user behavior with recommendations to optimize quote tools and pages for better goal conversions
- Provide reports with analysis of top content and traffic patterns
- Helped lead 2 teams to create and present Social Media proposal for Executives including implementation recommendation
- Helped organized a social media team for the entire company
- Researched and implemented basic SEO strategies
- Managed 11 internal clients, including product and channel marketing teams, acting as central point of contact for all marketing strategy needs
- Implement creative solutions for companywide problems that have saved time, over $100,000 YTD and various resources

Marketing Manager

H&R Block

Public Company; 10,001+ employees; HRB; Retail industry

November 2006 – January 2007 (3 months)

- Provide marketing direction for over 50 Washington franchises and company offices
- Interviewed company and franchise owners to understand needs to develop marketing campaigns
- Understand client buying behavior to devise and execute guerrilla
marketing for new client acquisition
- Research and purchase state wide media – billboards, newspaper, transit, non-traditional

Marketing and Sales

NW Environmental & Equipment, Inc.

July 2006 – October 2006 (4 months)

- Created and designed all promotional material – Web site, company brochure/mailer, stationary - business cards,
letterhead, direct mail inserts
- Reviewed website metrics to understand usage and how to optimize content based of behavior
- Coordinated generation of over 500 direct-mail sales leads in one month
- Created and managed the marketing program to produce qualified leads

Account Executive

Highstreet Advertising & Promotion, Inc.

January 2006 – July 2006 (7 months)

- Implemented Google AdWords and Google Analytics for clients
- Instrumental in $300,000 Flowhawks advertising proposal
- Found and contracted clients totaling over $70,000 in ad spending
- Web site designer and optimizer for 5 clients
- SEM Manager for over 20 clients

Marketing Manager / Designer

KBYI & KBYR Radio Stations

September 2005 – December 2005 (4 months)

- Oversaw focus groups to research station’s image and implement new
advertising on website and on campus
- Redesigned all advertising based off of research – Web banners,
Newspaper, Magazine, Logos, Collateral Material, Multimedia, Audio CD
- Helped in the design of current Web site

Various

Alloy Ad Agency @ BYU Idaho

Educational Institution; 1001-5000 employees; Higher Education industry

September 2004 – December 2005 (1 year 4 months)

President / Account Executive
- Turned production from a $9,000 monthly deficit to $500 profit in 2
months
- Responsible for managing 20-30 students, 3-4 creative teams and 10-20 clients per semester
- Wrote and instituted business proposal for Alloy Ad Agency with a yearly budget of $20,000 plus student scholarships
- Designed and implemented Web sites for clients

New Business Specialist
- Found and contracted new business totaling more than $5,000/semester
- Wrote proposal for the New Business Specialist and acted as such from November 2004 to April 2005

Public Relations, Copy Writing, Design
Planned and carried out various advertising and public relations campaigns for organizations such as:
- Miss BYU-Idaho - 40% attendance increase
- Battle of the Dance - increased awareness of event
- Election Campaign for April Jones - developed campaign “big idea”
- Self-promotion campaign - designed new logo KBYI & KBYR Radio Stations