Neil McElwee

Neil McElwee

Location
San Francisco Bay Area
Industry
Computer Software

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Neil McElwee's Overview

Current
  • Marketing Consultant at M & A, LLC
Past
  • Director of Product Marketing at Avangate
  • Worldwide Corporate Manager, Interactive and Social Media Marketing at Trend Micro
  • Marketing Consultant at Central Desktop
  • Product Manager III / Sr. Product Marketing Manager at Cisco, WebEx Technology Group
  • Sr. Product Marketing Manager at Cisco/WebEx
  • Marketing Consultant at M & A, LLC
  • Marketing Director, CRM (Clarify) Solutions at Nortel Networks
  • eBusiness Strategist at Nortel Networks
  • (Interim) CEO at Pawnbroker.com
  • Director, Business Development at Infoseek
  • Director, Product Marketing at SCO
  • Senior VP at Doyle Dane Bernbach Inc.
Connections

500+ connections

Neil McElwee's Summary

neilmce (at) yahoo.com

I bring strong inbound and outbound marketing and product marketing skills combined with product management experience and a track record of success and leadership. I have a proven ability to drive significant profit and sales growth through careful planning and aggressive execution of both strategic and tactical customer-centric, lead-generation marketing campaigns; paid search and organic marketing campaigns; and innovative solutions for achieving revenue, profit and market share objectives. I have exceptional collaborative, teaming and consensus building abilities, as well as proficiency in cross-discipline, cross-divisional and cross-product group cooperation.

Specialties: AREAS OF EXPERTISE

WEB & WEB MARKETING
Interactive / online marketing
Site Analytics / Marketing KPIs
Web content creation
A/B Testing and Content Optimization
Agile development environments
CRM systems: SugarCRM,
Salesforce.com
Inbound and Outbound marketing



PRODUCT MARKETING
SaaS and Cloud Platforms
B2B & Enterprise markets
Competitive analysis
Product launches / Go to Market
eCommerce platform solutions
Product lifecycle management
Collaterals, Sales tools
Customer upsell and retention
Vertical markets penetration


SOCIAL NETWORKING STRATEGY
Social media marketing strategy & tactics with strong analytics methods
Positioning and Messaging via social media
Ensure cohesion with corporate marketing goals/strategies
Lead Generation / Demand
Generation / Nurturing
Integrate social media with marketing automation systems

Neil McElwee's Experience

Marketing Consultant

M & A, LLC

2011Present (3 years) Silicon Valley CA

+ Consulting practice: strategic marketing, social media marketing,
corporate marketing, product marketing, marcom

Director of Product Marketing

Avangate

Privately Held; 51-200 employees; Computer Software industry

June 2011March 2012 (10 months) Bucharest , Romania and Redwood Shores CA

Avangate is a leading SaaS eCommerce platform provider for software resellers worldwide.
• Launched company and new Cloud-based SaaS eCommerce solutions suite in USA.
• Built powerful sales enablement tools: presentations; competitive playbooks; collaterals; competitive analyses and battlecards.
• Created company “Positioning and Messaging Handbook” to drive total clarity throughout worldwide employee and partner population
• New packaging and pricing for SaaS product line
• Spearheaded project to rewrite / rebuild website to reflect change in business strategy and expansion of product lines. Wrote copy for site pages for SEO best practices adherence.

Worldwide Corporate Manager, Interactive and Social Media Marketing

Trend Micro

Public Company; 5001-10,000 employees; TYO: 4704; Computer Software industry

20102011 (1 year)

Marketing Consultant

Central Desktop

Privately Held; 51-200 employees; Computer Software industry

20092010 (1 year)

Product Manager III / Sr. Product Marketing Manager

Cisco, WebEx Technology Group

Public Company; 10,001+ employees; csco; Telecommunications industry

July 2007December 2008 (1 year 6 months)

WebOffice is the leader in online SaaS collaboration suites.

Sr. Product Marketing Manager

Cisco/WebEx

Public Company; 10,001+ employees; csco; Telecommunications industry

July 2007December 2008 (1 year 6 months)

Marketing Consultant

M & A, LLC

20012007 (6 years)

M & A, LLC
Partner
+ Consulting practice: strategic marketing,
corporate marketing, product marketing, marcom

KEY CONTRACTS:

Intuit
Sr. Product Marketing Manager (contract)

JWT Advertising
Interim Account Director for Citrix Systems and also for
Samsung.

Peregrine Systems, Inc., enterprise IT
asset and service management solutions
Sr. Prod. Mkt. Mgr. (2 Contracts)
+ Product marketing enterprise solutions;
SOX compliance; customer satisfaction projects; SLM
contracts upgrade programs.

Sun Microsystems,
Mgr. software developers programs (Contract)
Sun Software Developer
Network (SDN), Technology Evangelism group

Marketing Director, CRM (Clarify) Solutions

Nortel Networks

Public Company; 201-500 employees; NRTLQ; Telecommunications industry

January 2001October 2001 (10 months)

•Responsible for CRM (formerly Clarify) Enterprise software for high tech and manufacturing vertical market.
•Drove: market analysis; product strategy; product suite definition; product roadmap; MRD (market requirements document); go-to-market strategy; competitive analysis; strategic partners (Systems Integrators, technology partners); collaterals.

eBusiness Strategist

Nortel Networks

Public Company; 201-500 employees; NRTLQ; Telecommunications industry

September 2000February 2001 (6 months)

Developed the 3 years' roadmap and budgeting for Nortel’s Global eBusiness.

(Interim) CEO

Pawnbroker.com

September 1999September 2000 (1 year 1 month)

Internet e-Commerce company with both B2B and B2C strategies as a nexus for pawnbrokers and consumers for pre-owned items of higher value that are supplied from 200 million items available at over 12,000 pawnbrokers.
•Successfully raised $25.5 million for company operations
•Built management team
•Launched site

Director, Business Development

Infoseek

Public Company; 201-500 employees; SEEK; Internet industry

January 1998January 1999 (1 year 1 month)

Director, Product Marketing

SCO

Public Company; 1001-5000 employees; SCOX; Computer Software industry

19921994 (2 years)

Senior VP

Doyle Dane Bernbach Inc.

19801984 (4 years)

Neil McElwee's Skills & Expertise

  1. B2B eCommerce
  2. Social Media Marketing
  3. Interactive Marketing Strategy
  4. Online Marketing
  5. Marketing Strategy
  6. Marketing Communications
  7. Product Marketing
  8. Demand Generation
  9. Lead Generation
  10. Thought Leadership
  11. Direct Marketing
  12. Marketing Management
  13. SaaS
  14. Marketing Automation
  15. Lead Management
  16. Lead nurturing
  17. Inbound marketing
  18. Sales Enablement
  19. Affiliate Marketing
  20. Partner Marketing
  21. Collateral Management
  22. Product Launches
  23. go to market
  24. Evangelism
  25. Messaging
  26. Corporate Branding
  27. Brand Development
  28. Brand Communication
  29. Brand Messaging
  30. Marketing Solutions
  31. Web Analytics
  32. Web 2.0
  33. Public Relations
  34. Promotions
  35. Website Copy
  36. Market Research
  37. Online Communities
  38. marketing programs
  39. Pragmatic marketing
  40. eCommerce
  41. Channel Marketing
  42. Outbound marketing
  43. Digital Marketing
  44. Advertising
  45. Interactive Advertising
  46. Outbound Marketing
  47. SEO
  48. Integrated Marketing Programs
  49. Integrated Marketing Communications Planning
  50. Integrated Campaign Planning

View All (50) Skills View Fewer Skills

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