Neil Mason

Director of Analytical Consulting at Foviance

United Kingdom

Current
  • Director of Analytical Consulting at Foviance
Past
  • Board Director at Web Analytics Association
  • Director at Applied Insights
  • Digital marketing analytics consultant at DotBiz Consulting
Education
  • Kingston University
  • Kingston University
  • University of Cambridge
Connections
236 connections
Industry
Marketing and Advertising
Websites

Neil Mason’s Summary

A specialist in maketing and consumer analysis with a strong blend of skills and experience:

Consultancy and operational
Commercial and technical
Online and offline

Broad experience and expertise in the application of consumer insight to help businesses improve performance

Neil Mason’s Specialties:

Analysis of the effectiveness and performance of online channels. Web analytics. Predictive analytics and modelling. Consumer and marketing analysis. Consumer insight. Segmentation.


Neil Mason’s Experience

  • Director of Analytical Consulting

    Foviance

    (Privately Held; Internet industry)

    November 2008Present (9 months)

    Responsible for Foviance Applied Insights, the analytical services consulting arm of Foviance. Foviance is a leading customer experience consultancy. Foviance Applied Insights provides analytical consulting services in areas such as developing measurement strategies, implementing and configuring web analytics systems, testing and experimentation services, data integration, data mining and predictive analytics.

  • Board Director

    Web Analytics Association

    (Internet industry)

    May 2007May 2009 (2 years 1 month)

    Board Director for the Web Analytics Association (www.webanalyticsassociation.org) with responsibility for International affairs.

  • Director

    Applied Insights

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    June 2004October 2008 (4 years 5 months)

    Co-founder and Director of Applied Insights, a consumer analytics consultancy. We specialise in areas such as web analytics, consumer segmentation, predictive analytics and marketing analysis.

  • Digital marketing analytics consultant

    DotBiz Consulting

    (Marketing and Advertising industry)

    October 2002June 2004 (1 year 9 months)

  • Chief Marketing Officer

    QXL

    (Public Company; Internet industry)

    20002002 (2 years)

    Responsible for Group marketing strategy, product development and customer relationship management programmes. Supported by a team comprising of product management, direct marketing, CRM and consumer insight functions.

  • Divisional Managing Director

    Research International

    (Public Company; Market Research industry)

    September 1996November 1999 (3 years 3 months)

    Board Director of Research International UK. Business unit management role (including business development activities) for major business division at Research International UK, covering financial, healthcare, travel and industrial sectors. Responsible for P&L for £7million business unit employing 40 staff.

  • Analytical Services Manager

    ACNielsen

    (Public Company; Market Research industry)

    19831996 (13 years)

    General Manager of a team providing analytical based marketing consulting services to clients in the areas of: consumer analysis and segmentation, sales forecasting, strategic pricing decisions, promotions effectiveness, advertising effectiveness and category management.


Neil Mason’s Education

  • Kingston University

    Post Graduate Diploma , Business and Economic Forecasting , 19941996

  • Kingston University

    MBA , 19891991

  • University of Cambridge

    BA , Engineering , 19801983


Additional Information

Neil Mason’s Websites:

Neil Mason’s Groups:

WAA, e-consultancy

  •    InternetRetailing - for leaders in e-commerce and multichannel retail
  •    Web Analytics Association
  •    eMetrics Speaker

Neil Mason’s Contact Settings

Interested In:

  • consulting offers
  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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