Director, Applied Insights and Consumer Analytics Consultant
United Kingdom
- Current
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- Board Director at Web Analytics Association
- Director at Applied Insights
- Past
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- Digital marketing analytics consultant at DotBiz Consulting
- Chief Marketing Officer at QXL
- Divisional Managing Director at Research International
- Analytical Services Manager at ACNielsen
- Education
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- Kingston University
- Kingston University
- University of Cambridge
- Recommended
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10 people have recommended Neil - Connections
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168
connections
- Industry
- Marketing and Advertising
- Websites
Neil Mason’s Summary
A specialist in maketing and consumer analysis with a strong blend of skills and experience:
Consultancy and operational
Commercial and technical
Online and offline
Broad experience and expertise in the application of consumer insight to help businesses improve performance
Neil Mason’s Specialties:
Analysis of the effectiveness and performance of online channels. Web analytics. Predictive analytics and modelling. Consumer and marketing analysis. Consumer insight. Segmentation.
Neil Mason’s Experience
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Board Director
Web Analytics Association
(Internet industry)
May 2007 — Present (1 year 5 months)
Board Director for the Web Analytics Association (www.webanalyticsassociation.org) with responsibility for International affairs.
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Director
Applied Insights
(Privately Held; 1-10 employees; Marketing and Advertising industry)
June 2004 — Present (4 years 4 months)
Co-founder and Director of Applied Insights, a consumer analytics consultancy. We specialise in areas such as web analytics, consumer segmentation, predictive analytics and marketing analysis.
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Digital marketing analytics consultant
DotBiz Consulting
(Marketing and Advertising industry)
October 2002 — June 2004 (1 year 9 months)
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Chief Marketing Officer
QXL
(Public Company; Internet industry)
2000 — 2002 (2 years)
Responsible for Group marketing strategy, product development and customer relationship management programmes. Supported by a team comprising of product management, direct marketing, CRM and consumer insight functions.
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Divisional Managing Director
Research International
(Public Company; Market Research industry)
September 1996 — November 1999 (3 years 3 months)
Board Director of Research International UK. Business unit management role (including business development activities) for major business division at Research International UK, covering financial, healthcare, travel and industrial sectors. Responsible for P&L for £7million business unit employing 40 staff.
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Analytical Services Manager
ACNielsen
(Public Company; Market Research industry)
1983 — 1996 (13 years)
General Manager of a team providing analytical based marketing consulting services to clients in the areas of: consumer analysis and segmentation, sales forecasting, strategic pricing decisions, promotions effectiveness, advertising effectiveness and category management.
Neil Mason’s Education
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Kingston University
Post Graduate Diploma, Business and Economic Forecasting, 1994 — 1996
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Kingston University
MBA, 1989 — 1991
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University of Cambridge
BA, Engineering, 1980 — 1983
Additional Information
Neil Mason’s Websites:
Neil Mason’s Groups:
WAA, e-consultancy
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InternetRetailing
Neil Mason’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
