Nicole Johnson

Nicole Johnson

Chief Marketing Officer at Acqal Corporation

Greater Minneapolis-St. Paul Area

Current
  • Chief Marketing Officer at Acqal Corporation
  • Independent Contractor at Bisk Education
  • Owner at nDEZINE (Self-employed)
Past
Education
  • University of Tampa - John H. Sykes College of Business
  • Brown College
  • University of Wisconsin-Eau Claire
Connections
106 connections
Industry
Marketing and Advertising
Websites

Nicole Johnson’s Summary

Interactive Designer, Project Manager: focusing on online marketing via interactive Web sites, CD Roms, search engine optimization, lead form/landing page optimization

Nine years experience in developing, implementing, and managing successful marketing communications, interactive communications, and creative design

Nicole Johnson’s Specialties:

Mastery of all major design software including Photoshop, Illustrator, Quark, InDesign, PowerPoint, Flash and DreamWeaver

Expert knowledge of HTML and CSS

Working knowledge of database and backend technologies (Microsoft Access, SQL, ColdFusion, ASP, ASP.net, PHP)

Inexhaustible commitment to finding solutions that generate results to improve businesses market position and bottom line, and increase customer value


Nicole Johnson’s Experience

  • Chief Marketing Officer

    Acqal Corporation

    (Internet industry)

    July 2008Present (1 year 5 months)

  • Independent Contractor

    Bisk Education

    (Privately Held; 501-1000 employees; E-Learning industry)

    February 2008Present (1 year 10 months)

  • Owner

    nDEZINE (Self-employed)

    (Self-Employed; Myself Only; Graphic Design industry)

    January 2000Present (9 years 11 months)

    I have been involved in online marketing, online consulting, interactive/web design and graphic design for almost ten years.

    Working within a variety of roles and industries has educated me on the importance of treating each client as a separate, unique entity. I am very results-oriented and am not only interested in providing killer design, but also making sure that it functions in meeting all of your objectives. I find that each day’s experience provides me with a wealth of knowledge and am constantly reeducating myself; which is imperative to stay on top of the latest trends.

    I currently live in Bonita Springs, FL. However, I have been fortunate enough to work with clients and other consultants across the globe.

  • Sr. Interactive Designer

    Bisk Education

    (Privately Held; 201-500 employees; E-Learning industry)

    February 2005January 2008 (3 years )

    Generating various lead form creative, designing media campaigns and managing media creative for rapid deployment & lead flow optimization.

    Liaison between Marketing and Media departments working to determine and identify effective creative strategies through variable testing and reporting analysis.

  • Ad Campaign Manager

    Cramsession, LLC

    (Privately Held; 1-10 employees; Information Technology and Services industry)

    February 2003February 2004 (1 year 1 month)

    Project management for advertising campaigns, including; identifying and defining projects/campaigns, scheduling, and managing production of internal developers and designers

    Quality control for email advertising campaigns and lead forms

    Business to business account management and development for advertising clients

    Managed email list of 650,000 IT professionals to ensure compliance with the CAN SPAM act

    Tracked and developed statistical analysis on advertising campaigns to improve email open and view rates, and lead generation and acquisition

    Developed new media kit for Web site download and Account Executive use to aid in prospecting

    Increased sales by 62% by allowing Account Executives to focus purely on sales, while I managed their accounts, projects and contacts

  • Senior Graphic Designer

    MotivAction, LLC

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    December 2000June 2002 (1 year 7 months)

    Developed operational procedures for new online incentive platform

    Coordinated and implemented promotional elements targeting incentive program participants

    Designed new marketing materials and logos for internal and external clients

    Assisted in preparation of proposals and sales packages for clients; presentations for Cingular and Verizon totaling $50M in prospected new business

    Developed and administered interactive marketing materials for incentive programs

    Officiated as liaison between Marketing and IT

    Developed and implemented Flash/HTML presentation tool displaying capabilities for Account Executive use, which allowed the company to gain new Fortune 100 business

    Designed and developed PowerPoint presentations for internal/external meetings and sales

    Presented creative and technical projects for prospect demonstrations

    Improved level of new media knowledge within Marketing department


Additional Information

Nicole Johnson’s Websites:

Nicole Johnson’s Interests:

new technology, electronic music, dancing, graphic design, traveling, ethnic foods

Nicole Johnson’s Groups:

  •    LinkedSEO
  •    Interaction Design Association
  •    Google Group
  •    ThoseinMedia
  •    Online Lead Generation Community
  •    User Experience

Nicole Johnson’s Honors:

Silver Addy Award Winner


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