
Chief Marketing Officer at Acqal Corporation
Greater Minneapolis-St. Paul Area

Chief Marketing Officer at Acqal Corporation
Greater Minneapolis-St. Paul Area
Interactive Designer, Project Manager: focusing on online marketing via interactive Web sites, CD Roms, search engine optimization, lead form/landing page optimization
Nine years experience in developing, implementing, and managing successful marketing communications, interactive communications, and creative design
Mastery of all major design software including Photoshop, Illustrator, Quark, InDesign, PowerPoint, Flash and DreamWeaver
Expert knowledge of HTML and CSS
Working knowledge of database and backend technologies (Microsoft Access, SQL, ColdFusion, ASP, ASP.net, PHP)
Inexhaustible commitment to finding solutions that generate results to improve businesses market position and bottom line, and increase customer value
(Internet industry)
July 2008 — Present (1 year 5 months)
(Privately Held; 501-1000 employees; E-Learning industry)
February 2008 — Present (1 year 10 months)
(Self-Employed; Myself Only; Graphic Design industry)
January 2000 — Present (9 years 11 months)
I have been involved in online marketing, online consulting, interactive/web design and graphic design for almost ten years.
Working within a variety of roles and industries has educated me on the importance of treating each client as a separate, unique entity. I am very results-oriented and am not only interested in providing killer design, but also making sure that it functions in meeting all of your objectives. I find that each day’s experience provides me with a wealth of knowledge and am constantly reeducating myself; which is imperative to stay on top of the latest trends.
I currently live in Bonita Springs, FL. However, I have been fortunate enough to work with clients and other consultants across the globe.
(Privately Held; 201-500 employees; E-Learning industry)
February 2005 — January 2008 (3 years )
Generating various lead form creative, designing media campaigns and managing media creative for rapid deployment & lead flow optimization.
Liaison between Marketing and Media departments working to determine and identify effective creative strategies through variable testing and reporting analysis.
(Privately Held; 1-10 employees; Information Technology and Services industry)
February 2003 — February 2004 (1 year 1 month)
Project management for advertising campaigns, including; identifying and defining projects/campaigns, scheduling, and managing production of internal developers and designers
Quality control for email advertising campaigns and lead forms
Business to business account management and development for advertising clients
Managed email list of 650,000 IT professionals to ensure compliance with the CAN SPAM act
Tracked and developed statistical analysis on advertising campaigns to improve email open and view rates, and lead generation and acquisition
Developed new media kit for Web site download and Account Executive use to aid in prospecting
Increased sales by 62% by allowing Account Executives to focus purely on sales, while I managed their accounts, projects and contacts
(Privately Held; 51-200 employees; Marketing and Advertising industry)
December 2000 — June 2002 (1 year 7 months)
Developed operational procedures for new online incentive platform
Coordinated and implemented promotional elements targeting incentive program participants
Designed new marketing materials and logos for internal and external clients
Assisted in preparation of proposals and sales packages for clients; presentations for Cingular and Verizon totaling $50M in prospected new business
Developed and administered interactive marketing materials for incentive programs
Officiated as liaison between Marketing and IT
Developed and implemented Flash/HTML presentation tool displaying capabilities for Account Executive use, which allowed the company to gain new Fortune 100 business
Designed and developed PowerPoint presentations for internal/external meetings and sales
Presented creative and technical projects for prospect demonstrations
Improved level of new media knowledge within Marketing department
new technology, electronic music, dancing, graphic design, traveling, ethnic foods
Silver Addy Award Winner