Gene Smith

Current

• Director of Technology at Ignite Social Media

Past

• Web Services Manager at Service Employees International Union
• Web Site Producer at Americans for Health Care
• Online Public Affairs Consultant at Issue Dynamics, Inc.

• Website Manager/Technology Consultant at TransAfrica Forum
• Program Coordinator at New York New Media Association

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Education

• Howard University
• St. Mary's University

Recommended

1 person has recommended Gene

Connections

214 connections

Industry

Public Relations and Communications

Gene Smith’s Summary

A dynamic self-starter with a strong record of achievement and a decade of online communications experience combining skills in diverse areas of program development, project management, technology development, and vendor management. Highly motivated, intuitive, and creative with excellent organizational skills and able to manage both time and resources to maximize productivity. Has a strong technology and creative sense and is especially skilled at solving complex problems in a fast-paced environment.

Gene Smith’s Specialties:

Core competencies include:
* Leadership & Team Building
* Project Management
* Recruiting & Staffing Initiatives
* Content Management
* Budgeting Management
* Account Relationship Management
* Corporate Communications
* Process Redesign & Change Management

Gene Smith’s Experience

• Director of Technology

  Ignite Social Media

  (Public Relations and Communications industry)

  October 2007 — Present (1 year 10 months)

• Web Services Manager

  Service Employees International Union

  (Non-Profit; Non-Profit Organization Management industry)

  January 2005 — October 2007 (2 years 10 months)

  * Consults with campaigns on developing online communication strategies, policies, and tools to effectively engage and mobilize existing and new supporters.
  * Developed and manages diverse staff and programs responsible for strategic online communications, including internal/external websites and other electronic media; writing/content development; and graphic design/institutional branding.
  * Serves as lead contact with creative services, content development, and tools development management teams, as well as third party vendors to develop site elements, messaging tests, new communications strategies, and roll-outs that better inform and mobilize base as well as attract new users.
  * Ensures “best practice” in communication strategy, through the oversight of writing, design and production processes.
  * Led major expansion of organizational graphic identity standards incorporating logos, colors and usage guidelines to be used on all websites.

• Web Site Producer

  Americans for Health Care

  (Non-Profit; Non-Profit Organization Management industry)

  July 2003 — January 2005 (1 year 7 months)

  * Provided a range of online communications services to the National and state campaigns, from strategy development to tactical implementation:
  * Successfully produced and launched several new campaign products, including online advocacy tools, campaign websites, training materials, and online membership databases.
  * Positioned campaign through the development of Web content, email appeals, marketing collateral, and other written and graphical materials.
  * Developed policies, procedures, and processes for all aspects of technology roll-out to state campaigns, which included trainings, as well as, website and database development.

• Online Public Affairs Consultant

  Issue Dynamics, Inc.

  (Privately Held; Public Relations and Communications industry)

  2000 — 2003 (3 years)

  * Provide a range of public relations/communications services, from strategy development to tactical implementation, for clients:
  * Produced advocacy and media websites for non-profit organizations and corporate clients, such as the Pollie Award-winning Human Rights Campaign Action Center, the Verizon Wireless Newsroom, the Verizon Government Relations Action Center, the National Alliance of Public Transportation Advocates coalition website, and the Citizens' Educational Foundation.
  * Consulted with clients on developing online communication strategies to mobilize members to take action on specific political issues.
  * Trained clients on how to use IDI software tools to support media and online political goals and objectives.

• Website Manager/Technology Consultant

  TransAfrica Forum

  (Non-Profit; Non-Profit Organization Management industry)

  1999 — 2002 (3 years)

  * Oversaw the development and relaunching of the TransAfrica Forum website.
  * Positioned organization through the development of Web content, email appeals, marketing collateral, and other written and graphical materials.
  * Served as lead contact with technology and creative vendors.

• Program Coordinator

  New York New Media Association

  (Public Relations and Communications industry)

  1998 — 1998 (less than a year)

Gene Smith’s Education

• Howard University

  MA , African Studies , 1995 — 1998

• St. Mary's University

  BA , Multinational Organizational Studies; International Business , 1989 — 1993

Additional Information

Gene Smith’s Interests:

Africa, information technology, Web2.0

Gene Smith’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• business deals
• getting back in touch