
Product Marketing Manager at Xilinx Inc
San Francisco Bay Area

Product Marketing Manager at Xilinx Inc
San Francisco Bay Area
Marketing Manager focused on demand creation, product awareness and evangelizing embedded processor solutions. Market analysis and strategic planning for Vertical markets like Industrial, Scientific and Medical segments.
Marketing campaigns, Strategic planning, Competititive analysis, Engineering Management.
(Public Company; 1001-5000 employees; XLNX; Semiconductors industry)
October 2006 — Present (3 years 3 months)
Marketing for Xilinx embedded solutions including MicroBlaze (a soft processor) and Platform Studio tools. Tasks include go-to-market campaigns, sales collateral development, demand creation, competitive analysis and channel training.
(Public Company; 1001-5000 employees; XLNX; Semiconductors industry)
September 2004 — September 2006 (2 years 1 month)
Management of Debug and Simulation tool development for Xilinx embedded solutions. Working with an extremely dynamic team, successfully delivered innovative SoC debug technologies like "Platform Debug" for JTAG-based HW/SW debug and "Virtual platform" for system simulation. Worked closely with marketing, sales and customers on key design wins for Xilinx.
(Public Company; 1001-5000 employees; XLNX; Semiconductors industry)
June 2003 — June 2004 (1 year 1 month)
(Public Company; 1001-5000 employees; XLNX; Semiconductors industry)
June 2001 — May 2003 (2 years )
1999 — 2001
B.E , Computer Engineering , 1995 — 1999
Summer Research , Embedded DSP software - Multimedia VLIW algorithms , 1998 — 1998
Summer Research with Prof.Henk Muller (http://www.cs.bris.ac.uk/~henkm/).
Summer Research , Computer Architecture , 1998 — 1998
Research on Optimization of Simple Scalar simulation speeds with Sriram Vajapeyam (http://eprints.iisc.ernet.in/view/people/Vajapeyam,_Sriram.html)
-- Technology, Business & Learning -- Politics, Social work & History -- Skiing, Racket sports & Dancing
1) Association for India's Development (AID)
- http://www.aidindia.org
2) The Indus Entrepreneurs (TiE)
- http://www.tie.org, Anna University Alumni
Team awards for work:
1) EDN's Hot 100 Products award:
- MicroBlaze
2) International Engineering Council's Design Vision award
- Platform Studio Toolsuite
3) Xilinx Employee awards
- Software Division Employee Award (Innovation) - 2001
- Ross Freeman Award for Innovation (Finalist) - 2002
- Embedded Division Achievement Award - 2005, 2006
- Innovation Day Awards (Winner) - 2007
4) Patents Filed - 4