Blogger and Web Copywriter
Raleigh-Durham, North Carolina Area
- Current
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- Freelance Copywriter at Self-Employed
- News Correspondent at Search Engine Watch
- Past
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- Senior Editor at Bold Interactive
- Search Marketing Copywriter at Fortune Interactive
- Administrative Assistant at All Kinds of Minds
- Communications Assistant at RetireSafe
- Assistant Communications Coordinator at Consensus Strategies
- Digital Imager and Film Processing Specialist at American Fast Photo and Imaging
- Student Assistant at Gardner-Webb University
- Education
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- Gardner-Webb University
- Recommended
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5 people have recommended Nathania - Connections
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86
connections
- Industry
- Online Media
- Websites
Nathania Johnson’s Summary
Writer with experience in blogging and copywriting. Previously held positions in online marketing, nonprofit advocacy, and politics. Currently working in the search industry.
Nathania Johnson’s Specialties:
blogging, search, social media, copywriting, online marketing, public relations
Nathania Johnson’s Experience
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Freelance Copywriter
Self-Employed
(Online Media industry)
March 2008 — Present (1 year 9 months)
- Wrote SEO content for brands
- Consulted on web content issues including blogging, search engine optimization, Facebook, and Twitter
- Wrote blog posts for clients -
News Correspondent
Search Engine Watch
(Online Media industry)
March 2008 — Present (1 year 9 months)
- Wrote daily posts covering the latest news in the search engine and social media industries
- Interviewed contacts at search engines and advertising agencies
- Created evergreen content for slow news days -
Senior Editor
Bold Interactive
(Online Media industry)
July 2007 — February 2008 (8 months)
- Developed editorial site architectures, wireframes, and web copy for clients
- Increased site traffic to company web site by 28.7% since inception through blogging in the online marketing, social media, and conversation marketing niches
- Set up Wordpress blogs, installed plugins and edited theme CSS to customize for clients
- Coached clients in blogging, social media, SEO, and conversation marketing -
Search Marketing Copywriter
Fortune Interactive
(Internet industry)
November 2006 — July 2007 (9 months)
- Wrote original copy as well as optimized existing content for clients
- Increased staff blog unique views sevenfold in April 2007 followed by a steady 7.5% increase in May 2007 using SEO and social media marketing techniques
- Produced content with targeted keywords, long tail keywords, and semantic information
- Blogged regularly on client services staff blog (www.thesemzone.com)
- Developed copy for Article Marketing campaigns
- Performed keyword research -
Administrative Assistant
All Kinds of Minds
(Non-Profit Organization Management industry)
March 2006 — September 2006 (7 months)
- Tracked statistics for Marketing webinar
- Provided weekly program registration reports
- Managed requests for marketing collateral
- Executed contracts and invoices for program facilitators -
Communications Assistant
RetireSafe
(Government Relations industry)
July 2003 — July 2005 (2 years 1 month)
- Re-designed web site, letterhead, business cards, and handouts - ensuring consistency of message and design for grassroots efforts
- Wrote press releases, newsletter articles, and web content for an organization with 300,000 individual donors
- Tracked news clips on Social Security, Medicare, Telecom, Energy and other relevant issues
- Conducted research on policy and demographics for external and internal communications -
Assistant Communications Coordinator
Consensus Strategies
(Political Organization industry)
November 2002 — April 2003 (6 months)
- Coordinated production of direct mail, newspaper advertisements and fundraising invitations (including design, editing, and traffic management)
- Prepared analytical and statistical reports for meetings with clientele
- Coordinated and oversaw projects for six interns
- Fulfilled clerical duties, including preparing phone lists, performing data entry, creating spreadsheets, and faxing press releases
- Promoted from Intern to Office Manager and then to Assistant Communications Coordinator -
Digital Imager and Film Processing Specialist
American Fast Photo and Imaging
(Photography industry)
July 2000 — April 2001 (10 months)
- Initiated a traffic management system for processing and organizing digital orders
- Designed custom business and announcement cards as well as provided in-house design needs
- Created a business card order form that decreased monetary losses
- Digitally restored damaged and aged photographs
- Participated in customer service, cash register operation, and film development -
Student Assistant
Gardner-Webb University
(Higher Education industry)
September 1996 — May 2000 (3 years 9 months)
- Assisted in proofreading and typing of various publications including University catalogs
- Delivered materials to vendors and secured signatures for proofs
- Processed billing information and carried out errands and administrative duties
- Aided Sports Information, Alumni, Development, and University Relations Departments when additional support was needed
Nathania Johnson’s Education
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Gardner-Webb University
B.A. , Communications , 1996 — 2000
Emphasis in Electronic Publishing
Additional Information
Nathania Johnson’s Websites:
Nathania Johnson’s Interests:
search, social media, mobile, tech, comedy, film, tv
