
Blogger and Web Copywriter
Raleigh-Durham, North Carolina Area

Blogger and Web Copywriter
Raleigh-Durham, North Carolina Area
Writer with experience in blogging and copywriting. Previously held positions in online marketing, nonprofit advocacy, and politics. Currently working in the search industry.
blogging, search, social media, copywriting, online marketing, public relations
(Online Media industry)
March 2008 — Present (1 year 9 months)
- Wrote SEO content for brands
- Consulted on web content issues including blogging, search engine optimization, Facebook, and Twitter
- Wrote blog posts for clients
(Online Media industry)
March 2008 — Present (1 year 9 months)
- Wrote daily posts covering the latest news in the search engine and social media industries
- Interviewed contacts at search engines and advertising agencies
- Created evergreen content for slow news days
(Online Media industry)
July 2007 — February 2008 (8 months)
- Developed editorial site architectures, wireframes, and web copy for clients
- Increased site traffic to company web site by 28.7% since inception through blogging in the online marketing, social media, and conversation marketing niches
- Set up Wordpress blogs, installed plugins and edited theme CSS to customize for clients
- Coached clients in blogging, social media, SEO, and conversation marketing
(Internet industry)
November 2006 — July 2007 (9 months)
- Wrote original copy as well as optimized existing content for clients
- Increased staff blog unique views sevenfold in April 2007 followed by a steady 7.5% increase in May 2007 using SEO and social media marketing techniques
- Produced content with targeted keywords, long tail keywords, and semantic information
- Blogged regularly on client services staff blog (www.thesemzone.com)
- Developed copy for Article Marketing campaigns
- Performed keyword research
(Non-Profit Organization Management industry)
March 2006 — September 2006 (7 months)
- Tracked statistics for Marketing webinar
- Provided weekly program registration reports
- Managed requests for marketing collateral
- Executed contracts and invoices for program facilitators
(Government Relations industry)
July 2003 — July 2005 (2 years 1 month)
- Re-designed web site, letterhead, business cards, and handouts - ensuring consistency of message and design for grassroots efforts
- Wrote press releases, newsletter articles, and web content for an organization with 300,000 individual donors
- Tracked news clips on Social Security, Medicare, Telecom, Energy and other relevant issues
- Conducted research on policy and demographics for external and internal communications
(Political Organization industry)
November 2002 — April 2003 (6 months)
- Coordinated production of direct mail, newspaper advertisements and fundraising invitations (including design, editing, and traffic management)
- Prepared analytical and statistical reports for meetings with clientele
- Coordinated and oversaw projects for six interns
- Fulfilled clerical duties, including preparing phone lists, performing data entry, creating spreadsheets, and faxing press releases
- Promoted from Intern to Office Manager and then to Assistant Communications Coordinator
(Photography industry)
July 2000 — April 2001 (10 months)
- Initiated a traffic management system for processing and organizing digital orders
- Designed custom business and announcement cards as well as provided in-house design needs
- Created a business card order form that decreased monetary losses
- Digitally restored damaged and aged photographs
- Participated in customer service, cash register operation, and film development
(Higher Education industry)
September 1996 — May 2000 (3 years 9 months)
- Assisted in proofreading and typing of various publications including University catalogs
- Delivered materials to vendors and secured signatures for proofs
- Processed billing information and carried out errands and administrative duties
- Aided Sports Information, Alumni, Development, and University Relations Departments when additional support was needed
B.A. , Communications , 1996 — 2000
Emphasis in Electronic Publishing
search, social media, mobile, tech, comedy, film, tv