Nathan Williams
Strategist at Wolff Olins
- Location
- London, United Kingdom
- Industry
- Marketing and Advertising
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Nathan Williams's Overview
- Current
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- Strategist at Wolff Olins
- Past
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- Head of Digital at The Partners
- Creative Director / Head of User Experience at Sapient Corporation
- Director of User Experience at McCann Worldgroup
- Head of Experience Design at syzygy uk ltd
- Programme Manager at upmystreet.com
- Lead Experience Architect (contract) at 3
- Senior Consultant at Oyster Partners
- Head of Multi Channel Technology, EMEA at Proxicom
- Head of Interface Development at Clarity IBD
- Technical Project Manager at VFC Project, Birkbeck College, Uni. of London
- Education
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- Institute Of Education, Uni of London
- Christ College
- Queen Mary, U. of London
- Recommendations
-
6 people have recommended Nathan
- Connections
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500+ connections
- Websites
Nathan Williams's Summary
Over 15 years experience in digital. Deep understanding of technology and it’s impact upon business and society.
I began my career working for Clarity IBD (later to become Proxicom) developing some of the first instances of web sites for brands such as The Carphone Warehouse and Railtrack.
In the following years I have worked in a variety of leading digital, advertising & branding agencies across a broad range of sectors, developing along the way a deep understanding of how digital affects a business, it’s brand and customers.
Most recently I have worked at The Partners (WPP) as Head of Digital, where I was responsible for defining and growing their digital offer, capability and business. During this time I also sat on the WPP European Digital Advisory Board.
With a broad understanding of technology and technical implementation, and a detailed knowledge of (User) Experience Design, I’m able to bring a very rounded approach to digital strategy for the Brands I work with.
I am currently employed as a Strategist at Wolff Olins London tasked with developing it's technology offering across a broad range of clients....
My goals are to:
• Develop collaborative, long term relationships with the brands I work with
• Deliver innovation in product & brand experience
• Create experiences that build long-term customer engagement and advocacy of brands.
• Understand the key trends that drive consumer & market behaviour and their impact upon brand experience.
• Have fun
Brand Experience:
• Mazda, Mercedes-Benz, Smart, PSA / Citroen
• Intel, Microsoft, Sophos, Skype
• Vodafone, Three, BT, Orange
• American Express, Aviva, Deloitte, Cahoot / Abbey National, Deloitte, Royal Sun Alliance, Forester Life
• Nestle, Unilever, GE, Shell, De Beers / DTC
• The Carphone Warehouse, Currys / DSG
• The NHS, London 2012
• Eurostar, PaddyPower, Railtrack
• MacMillan Publishing
Specialties
• Brand Strategy
• Integrated brand experience design & planning
• Digital communications planning
• Social media
• Complex user experience design & architecture
• Market analysis and research
• Behavioural modelling
• Digital thought Leadership & Innovation
• Business Development & Pitching
• Digital change management
• Really big to very small web sites that deliver business and customer value
Nathan Williams's Experience
Strategist
Wolff Olins
Privately Held; 51-200 employees; Marketing and Advertising industry
September 2010 – Present (1 year 6 months) London, United Kingdom
Tasked with building the Brand Experience & Technology offer across the company and its clients.
Jobs in the last year:
Mobile innovation / envisioning for major Global credit card brand
Product & Experience Design envisioning piece for a Global travel .com
Various projects for Global Video/VOIP service
Head of Digital
The Partners
Privately Held; 11-50 employees; Marketing and Advertising industry
June 2008 – September 2010 (2 years 4 months)
Responsible for the development of a digital offering for The Partners.
At The Partners I also sat on the WPP European Digital Advisory Board.
Some Clients:
Aviva: Development of a Global digital strategy for delivering brand promise
Deloitte (DTT) : Programme of work to deliver internal activation of a revised brand to 150,000 employees worldwide.
Department of Health / NHS: Programme of work supporting the roll out and implementation of the NHS ‘Next Stage Review’ across the entire organisation in the UK.
eBay: Various projects for eBay Europe including online Brand Guardianship.
Sophos Anti Virus
Creative Director / Head of User Experience
Sapient Corporation
Public Company; 5001-10,000 employees; SAPE; Information Technology and Services industry
January 2008 – April 2008 (4 months)
Lead a team of 20 Experience Architects across all of Sapient UK’s delivery streams, with significant contributing to Business Development, Thought Leadership and Digital Strategy development within the European Business.
Vodafone UK: Successfully delivered a comprehensive digital strategy for Vodafone to guide their online presence over the next 4 years. Lead the redesign of Vodafone.co.uk including the eCare and eShop elements.
Director of User Experience
McCann Worldgroup
July 2005 – January 2008 (2 years 7 months)
Working at he UK, EMEA and Global levels, I was responsible for ensuring that clients digital activities were tightly integrated and consistent with all other advertising and marketing activities. Responsible for Business Development, Team and Though Leadership within the company as a whole.
Intel (Global): Delivery of a comprehensive Digital Strategy & Roadmap for Intel.com. Successfully lead the Re-Design of Intel.com Globally across all regions and markets.
Intel (EMEA): The design and delivery of multiple online activities within both the B2B and B2C space.
Nestle Food Services (Nestle Professional): Lead the design of a Global Internet platform for Nestle’s B2B arm to be deployed across 50+ markets.
Microsoft UK: The design and delivery of multiple online activities within both the B2B and B2C space.
Head of Experience Design
syzygy uk ltd
Public Company; 201-500 employees; SYZ; Marketing and Advertising industry
December 2002 – July 2005 (2 years 8 months)
Accountable for the design and delivery of user experience architecture across all Syzygy clients, and growth of the UEA discipline in terms of business, capability and service offerings.
Mazda Europe: ( 16 European Country sites)Lead the design and delivery of a new European web presence for Mazda. This has been rolled out in 16 countries. String focus was paid to drive to sales with dealerships both on and offline.
Mercedes-Benz: Lead the development of a digital strategy for Mercedes-Benz.co.uk around the concept of a UI adapted to ‘Customer State’ for all MB business units. Lead the deployment of the eMB solution across all UK business units.
Other clients:
• London 2012
• Macmillan Education Publishing
• Smart (Daimler Chrysler)
• AirMiles
• Citroen
Programme Manager
upmystreet.com
Privately Held; 11-50 employees; Internet industry
June 2002 – December 2002 (7 months)
eGovernment consultancy to the London Borough of Hillingdon
Lead Experience Architect (contract)
3
Privately Held; 1001-5000 employees; 3; Telecommunications industry
March 2002 – June 2002 (4 months)
Design of the initial roll out of Three’s customer care portals within the UK over mobile, web and call centre.
Senior Consultant
Oyster Partners
Privately Held; 51-200 employees; Internet industry
January 2001 – January 2002 (1 year 1 month)
Development of Oysters multi channel (Mobile / iTV) capability as well as working on and leading projects for:
• British Telecom: B2B websites
• Orange: Various B2C projects
• 186K ltd: UK web site
Head of Multi Channel Technology, EMEA
Proxicom
Public Company; 1001-5000 employees; Information Technology and Services industry
1999 – 2001 (2 years)
cahoot.com: Lead a cross functional team of 30 through the design and development of the UI for cahoot.com across Web, Interactive TV, WAP and PDA.
Other Brands worked with included:
• Royal and Sun Alliance: UK online presence
• Dresdener Klienwort Benson: Trading Portal
• British Telecom: Various B2B / B2C projects
• Netscalibur: UK web site & customer portal
• CarphoneWarehouse: UK eCommerce site
• GE Plastics: Various projects
• Currys: In store kiosks
• Paddy Power: Interactive TV betting site
• Railtrack: UK timetable site
• Eurostar: UK timetable site
Head of Interface Development
Clarity IBD
1998 – 1999 (1 year)
Founded and grew and lead Clarity’s Creative Technology (CT) discipline from 0 to 15 people. Clarity’s CT discipline was responsible for the design, development and delivery of all interface layer technologies, Information Architecture and Usability Design / Testing.
Clarity was purchsed by Proxicom so see above for list of brands worked with.
Nathan Williams's Skills & Expertise
Nathan Williams's Education
Institute Of Education, Uni of London
PGCE, Secondary Teaching
1992 – 1993
Christ College
1984 – 1989
Queen Mary, U. of London
Bsc, Physical Geography
Nathan Williams's Additional Information
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