Nathan Williams

Current

Head of Digital at The Partners

Past

Creative Director / Head of User Experience at Sapient Corporation
Director of User Experience at McCann Worldgroup
Head of Experience Design at syzygy uk ltd

Programme Manager at upmystreet.com
Lead Experience Architect (contract) at 3
Senior Consultant at Oyster Partners
Head of Multi Channel Technology, EMEA at Proxicom
Head of Interface Development at Clarity IBD
Technical Project Manager at VFC Project, Birkbeck College, Uni. of London

see less...

6 more...

Education

Birkbeck, U. of London
Christ College
Institute Of Education, Uni of London

Queen Mary, U. of London

see less...

1 more...

Recommended

6 people have recommended Nathan

Connections

416 connections

Industry

Marketing and Advertising

Websites

Nathan Williams’s Summary

Over 14 years experience in digital. Deep understanding of online technologies and their impact upon business and society.

I began my career working for Clarity IBD (later to become Proxicom) developing some of the first instances of web sites for brands such as The CarphoneWarehouse and Railtrack.

In the following years I have worked in a variety of leading digital agencies across a broad range of sectors, developing along the way a deep understanding of how digital affects a business, it’s brand and customers.

I joined The Partners (WPP) in 2008 as Head of Digital, tasked with developing the Digital offering and capability of the company. With a broad understanding of technology and technical implementation, and a detailed knowledge of (User) Experience Design, I’m able to bring a very rounded approach to digital planning for the Brands I work with.

At The Partners I currently also sit on the TPP European Digital Advisory Board and the WPP Social Media Working Group.

Goals:
• To develop collaborative, long term relationships with the brands I work with.
• To deliver innovation in product & brand experience
• To create experiences that build long-term customer engagement and advocacy of brands.
• Understand the key trends that drive consumer & market behaviour and their impact upon brand experience.
• To have fun

Brand Experience:
• Mazda, Mercedes-Benz, Smart, PSA / Citroen
• Intel, Microsoft
• Vodafone, Three, BT, Orange
• Aviva, Deloitte, Cahoot / Abbey National, Deloitte, Royal Sun Alliance
• Nestle, Unilever, GE, Shell, De Beers / DTC
• The Carphone Warehouse, Currys / DSG
• The NHS, London 2012
• Eurostar, PaddyPower, Railtrack
• MacMillan Publishing

Brands I would love to work on:
Honda, Porsche, Mazda (again), Agent Provocateur, Nike, Addidas / Y3, Stussy, Nokia, Sony Ericsson, Carhartt

Nathan Williams’s Specialties:

• Digital brand strategy & roadmaps for delivery
• Integrated brand experience design & planning
• Digital communications planning
• Social media
• Complex user experience design & architecture
• Market analysis and research
• Behavioural modelling
• Digital thought Leadership & Innovation
• Business Development & Pitching
• Digital change management
• Really big to very small web sites that deliver business and customer value

Nathan Williams’s Experience

Head of Digital

The Partners

(Privately Held; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

Responsible for the development of a digital offering for The Partners, the most awarded Branding & Design Agency in the UK.

At The Partners I currently also sit on the TPP European Digital Advisory Board and the WPP Social Media Working Group.

Some current Clients:

Aviva: Development of a Global digital strategy for delivering brand promise

Deloitte (DTT) : Programme of work to deliver internal activation of a revised brand to 150,000 employees worldwide.

Department of Health / NHS: Programme of work supporting the roll out and implementation of the NHS ‘Next Stage Review’ across the entire organisation in the UK.

eBay: Various projects for eBay Europe including online Brand Guardianship.
Creative Director / Head of User Experience

Sapient Corporation

(Public Company; SAPE; Information Technology and Services industry)

January 2008 — April 2008 (4 months)

Lead a team of 20 Experience Architects across all of Sapient UK’s delivery streams, with significant contributing to Business Development, Thought Leadership and Digital Strategy development within the European Business.

Vodafone UK: Successfully delivered a comprehensive digital strategy for Vodafone to guide their online presence over the next 4 years. Lead the redesign of Vodafone.co.uk including the eCare and eShop elements.
Director of User Experience

McCann Worldgroup

(Internet industry)

July 2005 — January 2008 (2 years 7 months)

Working at he UK, EMEA and Global levels, I was responsible for ensuring that clients digital activities were tightly integrated and consistent with all other advertising and marketing activities. Responsible for Business Development, Team and Though Leadership within the company as a whole.

Intel (Global): Delivery of a comprehensive Digital Strategy & Roadmap for Intel.com. Successfully lead the Re-Design of Intel.com Globally across all regions and markets.

Intel (EMEA): The design and delivery of multiple online activities within both the B2B and B2C space.

Nestle Food Services (Nestle Professional): Lead the design of a Global Internet platform for Nestle’s B2B arm to be deployed across 50+ markets.

Microsoft UK: The design and delivery of multiple online activities within both the B2B and B2C space.
Head of Experience Design

syzygy uk ltd

(Public Company; SYZ; Internet industry)

December 2002 — July 2005 (2 years 8 months)

Accountable for the design and delivery of user experience architecture across all Syzygy clients, and growth of the UEA discipline in terms of business, capability and service offerings.

Mazda Europe: ( 16 European Country sites)Lead the design and delivery of a new European web presence for Mazda. This has been rolled out in 16 countries. String focus was paid to drive to sales with dealerships both on and offline.

Mercedes-Benz: Lead the development of a digital strategy for Mercedes-Benz.co.uk around the concept of a UI adapted to ‘Customer State’ for all MB business units. Lead the deployment of the eMB solution across all UK business units.

Other clients:
• London 2012
• Macmillan Education Publishing
• Smart (Daimler Chrysler)
• AirMiles
• Citroen
Programme Manager

upmystreet.com

(Privately Held; Internet industry)

June 2002 — December 2002 (7 months)

eGovernment consultancy to the London Borough of Hillingdon
Lead Experience Architect (contract)

3

(Privately Held; 3; Telecommunications industry)

March 2002 — June 2002 (4 months)

Design of the initial roll out of Three’s customer care portals within the UK over mobile, web and call centre.
Senior Consultant

Oyster Partners

(Privately Held; Internet industry)

January 2001 — January 2002 (1 year 1 month)

Development of Oysters multi channel (Mobile / iTV) capability as well as working on and leading projects for:

• British Telecom: B2B websites
• Orange: Various B2C projects
• 186K ltd: UK web site
Head of Multi Channel Technology, EMEA

Proxicom

(Public Company; Information Technology and Services industry)

1999 — 2001 (2 years )

cahoot.com: Lead a cross functional team of 30 through the design and development of the UI for cahoot.com across Web, Interactive TV, WAP and PDA.

Other Brands worked with included:

• Royal and Sun Alliance: UK online presence
• Dresdener Klienwort Benson: Trading Portal
• British Telecom: Various B2B / B2C projects
• Netscalibur: UK web site & customer portal
• CarphoneWarehouse: UK eCommerce site
• GE Plastics: Various projects
• Currys: In store kiosks
• Paddy Power: Interactive TV betting site
• Railtrack: UK timetable site
• Eurostar: UK timetable site
Head of Interface Development

Clarity IBD

(Internet industry)

1998 — 1999 (1 year )

Founded and grew and lead Clarity’s Creative Technology (CT) discipline from 0 to 15 people. Clarity’s CT discipline was responsible for the design, development and delivery of all interface layer technologies, Information Architecture and Usability Design / Testing.

Clarity was purchsed by Proxicom so see above for list of brands worked with.
Technical Project Manager

VFC Project, Birkbeck College, Uni. of London

(E-Learning industry)

1995 — 1998 (3 years )

Crazy yet cutting edge stuff involving the geolocation of multimedia objects on virtual landscapes created with kit that we soldered together. This was paid position as apposed to a student post.

Nathan Williams’s Education

Birkbeck, U. of London

PhD , Multidimensional Geographic Visulaisation , 1986 — 1989
Christ College
Institute Of Education, Uni of London

PGCE , Secondary Teaching
Queen Mary, U. of London

Bsc , Physical Geography