Nathan Vo, MBA

Nathan Vo, MBA

Consultant at MGA Entertaintment

Location
Greater Los Angeles Area
Industry
Information Technology and Services

Join LinkedIn and access Nathan Vo, MBA’s full profile.

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

  • See who you and Nathan Vo, MBA know in common
  • Get introduced to Nathan Vo, MBA
  • Contact Nathan Vo, MBA directly

View Full Profile

Nathan Vo, MBA's Overview

Current
Past
  • Associate Interactive Marketing Communications Manager at Joico
  • Systems Development Specialist at Mattel
  • Analyst at Insync Media

see less

see all

Education
  • Keller Graduate School of Management
  • Devry University
Recommendations

9 people have recommended Nathan

Connections

145 connections

Nathan Vo, MBA's Summary

Over 10 years of experience in Professional Web Solutions.

* Led Mattel's development team to win the 2007 Web Marketing Association's Web Award for Barbie Collector Brand. http://www.webaward.org/winner.asp?eid=8332

* DHTML, CSS3, jQuery, PHP, ASP.Net C#, Database Administration, Social Media Integration

* Highly efficient, highly organized, maintain both professionalism and highest form of quality work

* Master of Business Administration, 2008

Specialties

Email Campaign Best Practices, Work Structure Breakdown, Manage expectations and communication to all stakeholders.

Trainings:
Fast Start in Project Management (Systemation, 2008)
Microsoft Project 2003 (Systemation, 2008)
Leadership: Everyone's Role (Mattel, 2007)
Dealing with Difficult People (Mattel, 2001)

Nathan Vo, MBA's Experience

Digital Marketing Consultant

MGA Entertaintment

Privately Held; 501-1000 employees; Entertainment industry

July 2010 – Present (1 year 11 months) Van Nuys, CA

Utilize social media to create brand awareness, online engagement, brand experiences for consumers that will lead to sales down the road. Brand list: Bratz, Lalaloopsy, Moxie Girlz, and Little Tikes. Vendor/Partner Management: Partnership with social media vendors to measure consumer sentiment about company brands. Vendor list: Silverpop, Context optional, Clickfire media. Developed social media promotional events: Little Tikes Coupons program, Lalaloopsy discount code program, and Tour de Turtles promotional events. Technical skills required: CSS, JQuery, PHP/MySQL, Adobe Photoshop, web design and development, email marketing best practices, social media integration, project management.

Bratz List Re-engagement
26 September 2011 to present
Re-engagement campaign for MGA designed to increase the number of active members in their list without risking their sending reputation. The overall goal of this campaign is to increase the number of active (openers and clickers) members in their list. The audiences that this campaign will reach are members that have been sent to but have not opened a mailing in the last year, members who have opted-in via an online webform within the last year and have not clicked, an older list of recipients who originated from the Little Tikes brand. The accompanying sending schedule highlights the recommended volumes to send to on a daily basis per segment and identifies the low, medium and high risk segments. Working with Mellisa Wallet and Andy Daniels at Silverpop.com.

Little Tikes Turtle Sandbox 33rd Anniversary Social Campaign
23 February 2011 to 25 July 2011
The core of this campaign is a partnership with the Sea Turtle Conservancy and Sponsorship of the 2011 Tour de Turtles. The content and engagements of this campaign are designed to be engaging and share-able and to raise awareness and money for the Sea Turtle conservancy. The content will live on a branded Facebook page(s). Working with Emphraim Kehlmann from Click3x.com.

Associate Interactive Marketing Communications Manager

Joico

Public Company; 51-200 employees; Consumer Goods industry

April 2010 – June 2010 (3 months)

Managed SEO and Social Media initiatives.

Project management:

* Search Engine Optimization (launched 5/28/10)
* Guest Artist Step-by-step Video Program (launched 6/2/10)
* Career Section (launched 6/3/10)
* Internal Task Manager System (launched 5/13/10)


Business development:

* Established business relationship with 4 different vendors:
o Vance Publishing
o Behind The Chair
o iContact
o ISA Imaging
* Established project documentation and tracking procedures to increase communications.
* Established work structure process to enhance communication between departments.
* Implemented best practice strategy for email campaigns.
* Increased traffic to company website by 15%.
* Increased traffic to the company products by double digits (10%+).
* Increased traffic to the Clinicure product line by 92%.
* Grew Facebook fan base by 10%.

Systems Development Specialist

Mattel

Public Company; 10,001+ employees; MAT; Consumer Goods industry

September 2000 – September 2009 (9 years 1 month)

Business development
• Managed execution, business fulfillment, vendor relationships, and production support of 2 high volume and award-winning e-commerce websites that generates over $15M in direct revenue combined.
• Implemented and executed e-commerce production strategies to increase brand awareness and direct revenues streams. Strategies for brand awareness are executed in both domestic and global target markets with partnership from Brand Marketing.
• Asserted brand image, increased brand loyalty & awareness, optimized production process.
• Analyzed financial performance, advertising performance, and optimum up-sells/sku-mix combination.

Project management
• Planned and executed cost-effective projects within required time and scope while managing other continuous production processes with various levels of visibility and budgetary constraints.
• Maintained solid tracking and communication with all stakeholders, including web content producers, programmers, designers, quality control analysts, and subject matter experts.
• Coached, motivated, and influenced team members; collected and organized resources to complete projects on time.
• Organized task & relationship identification, work prioritization, scope management, work structure breakdown, resource-role-responsibility identification, task management, change management, and stakeholder status reports.
• Experienced in Agile SCRUM technique (Scrum Master).

System analysis
• Proposed, and implemented systematic improvements to increase production efficiency and reduce operational costs.
• Analyzed system architecture, development process, content management, and production support.
• Improved product time-to-market, increase product awareness, and product sales.
• Implemented content management systems and automation of online sales management.
• Led development and execution of online marketing mediums.

Analyst

Insync Media

Privately Held; 51-200 employees; Printing industry

March 2000 – September 2000 (7 months)

Provided e-commerce solutions for prospective clients. Analyzed requirements, created business-to-consumer (B2C) workflow for program development and integration, trained and coached other team members. Developed websites using Perl, JavaScript, ASP, Access Database, and SQL Database.

Analyst

User Technology Associates

July 1999 – March 2000 (9 months)

Provided logistic support to Port Hueneme Division Naval Surface Warfare Center. Researched and analyzed user requirements, developed and integrated inventory control, promoted enhancements to new systems and implementation plans. Established inventory control and migration of Power Builder applications to web applications, generated reports for data reconciliation from Oracle database.

Technical Support

IBM Global Services

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

May 1999 – July 1999 (3 months)

Supported Washington Mutual in their effort to implement Y2K Compliance Project. Completed Novell server image replication to PC workstations. Configured hardware and set up imaging downloads, installed Home Office Automation 3.8 for desktop users, setup network authentication and installed NetCensus inventory formation to collect hardware and software information.

Nathan Vo, MBA's Honors and Awards

  • 2007 Web Marketing Association's Web Award

    WEB MARKETING ASSOCIATION

    Led Mattel's development team to win the 2007 Web Marketing Association's Web Award for Barbie Collector Brand. http://www.webaward.org/winner.asp?eid=8332

Nathan Vo, MBA's Education

Keller Graduate School of Management

MBA, General Management, Entrepreneurship Management

2006 – 2008

Devry University

BS, Computer Information Systems

1996 – 1999

Nathan Vo, MBA's Additional Information

Interests:

real estate, investing, surfing, outdoors, reading self-help books.

Groups and Associations:
Honors and Awards:

2007 Web Marketing Association’s Web Award:
Catalog Standard of Excellence, Shopping Standard of Excellence, and Toy & Hobby Standard of Excellence.
http://www.webaward.org/winner.asp?eid=8332

Contact Nathan for:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

View Nathan Vo, MBA’s full profile to...

  • See who you and Nathan Vo, MBA know in common
  • Get introduced to Nathan Vo, MBA
  • Contact Nathan Vo, MBA directly

View Full Profile

Not the Nathan Vo, MBA you were looking for? View more »

Name Search:

Search for people you know from over 150 million professionals already on LinkedIn.

Example: Nathan Vo, MBA

Viewers of this profile also viewed...

Find a different Nathan Vo, MBA:

  • Nathan Vo, Manager at Sprint Nextel

    Austin, Texas Area

  • nathan vo, integration architech at WhiteFence

    Houston, Texas Area

  • Nathan Vo, --

    Canada

  • Nathan Vo, Compliance Development Manager at AMP

    Sydney Area, Australia

  • Nathan Vo, Director of Pharmacy at B. Braun Medical

    Houston, Texas Area

More professionals named Nathan Vo, MBA »