Nathan McDonald

Current

Director at We Are Social

Past

Account Director at 1000heads
Account Director at MRM Worldwide
Senior Producer at Tribal DDB

Producer at Limelight Media
Production Manager & Technical Editor at IF Media
Producer / Assistant Director at Freelance

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Education

University of Sydney

Recommended

5 people have recommended Nathan

Connections

337 connections

Industry

Marketing and Advertising

Websites

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Nathan McDonald’s Summary

Nathan co-founded the social media agency We Are Social, developing and implementing strategies for brands to listen, understand and engage in conversations in social media. He advises clients on community strategy, how to identify influencers and build ongoing relationships with them, increase advocacy and positive word of mouth, and on the wider business impact of social media.

Nathan is also interested in exploring different cultures and landscapes, often via their cuisine or through a camera lens, and sometimes on a snowboard or yacht. His travels tend to include long lazy lunches and even longer dinners at restaurants with eccentric owners and local specialities. He's equally enthusiastic about creating amazing eating experiences in his own kitchen.

Nathan McDonald’s Specialties:

Strategy, creative, marketing, internet, digital, social media, blogging, content, video, photography

Nathan McDonald’s Experience

Director

We Are Social

(Privately Held; Marketing and Advertising industry)

June 2008 — Present (1 year 6 months)

We are a conversation agency. We help brands to listen, understand and engage in conversations in social media.

Developing and implementing strategies, creative concepts and conversational campaigns to deliver on our clients' communications and business objectives.
Account Director

1000heads

(Privately Held; Marketing and Advertising industry)

December 2007 — May 2008 (6 months)

Developed and implemented social media campaigns for Nokia USA, Canon UK, and Castrol EMEA.
Account Director

MRM Worldwide

(Public Company; 201-500 employees; IPG; Marketing and Advertising industry)

December 2003 — November 2007 (4 years )

Developed digital strategy and creative for a range of global, regional and UK clients across a range of industry sectors.

Working with planners, creatives and technology specialists from the full spectrum of communications disciplines, I have written proposals and pitch documents, and presented to clients from Brand Manager level to Category Vice President.

I worked on a mixture of global, regional and UK clients including Unilever, Microsoft, HP, Barclays, Peugeot, L'Oreal, Clearasil, and Weber Shandwick.
Senior Producer

Tribal DDB

(Public Company; 51-200 employees; OMC; Marketing and Advertising industry)

December 2000 — November 2003 (3 years )

Managing various web design/build projects and advertising campaigns for a range of clients including Volkswagen, Hasbro, British Gas, Barclaycard, Sony, and house.co.uk.
Producer

Limelight Media

(Marketing and Advertising industry)

October 1998 — September 2000 (2 years )

Limelight Media is boutique design and production agency in Sydney. I worked closely with the Creative Director / Owner on projects for the internet, CD-ROM, DVD, video and print.
Production Manager & Technical Editor

IF Media

(Publishing industry)

1997 — 1998 (1 year )

A founding member of if magazine (an independent filmmakers magazine later renamed to "Inside Film" magazine), I managed the entire production process, also contributing editorial content. After 6 months I became Technical Editor, contributing and commissioning technical stories and interviews, and editing regular technical columns.
Producer / Assistant Director

Freelance

(Media Production industry)

1993 — 1998 (5 years )

Freelance Producer and Assistant Director on various film and video projects.