
Results-Driven Communicator Seeking New Experiences
Greater Atlanta Area

Results-Driven Communicator Seeking New Experiences
Greater Atlanta Area
I am a recent graduate from the University of South Florida with a Bachelor of Arts degree in Mass Communications, specializing in Public Relations. I am currently pursuing a career in public relations, public affairs or marketing communications that will challenge my abilities and allow me to apply my experiences. Most of all, I'm in the business to learn as much as possible and build relationships.
During my college education, I transitioned from a young college student to a forward-thinking professional. I was selected to be a member of the USF Bateman team, which participates in the prestigious National Bateman Competition--a case study competition hosted by PRSSA. This experience provided me with the rare opportunity to enter the post-college working world with the real-life ability to develop a communications campaign from the ground up.
I also have two internships under my belt that gave me the chance to flourish as a public relations specialist. My first internship was with a non-profit museum in Tampa, allowing me to work on projects across the marketing spectrum. My second internship was with the City of Tampa Mayor's Office public affairs division. This internship forced me to strengthen my writing and editing skills, as well as my project and time management skills.
My PR toolkit also includes:
- Budget management
- Media relations
- Social Media
- Thorough understanding of AP style
- Digital Design
- Public Speaking
Strategy, Organization, Critical-thinking, Writing, Editing, Social Media, Research.
(Public Relations and Communications industry)
February 2009 — May 2009 (4 months)
--Wrote and edited the City of Tampa’s annual progress report for the 2009 State of the City Address to be distributed to 5,000+ Tampa residents.
--Wrote official press releases from the Mayor’s Office to be published on the City of Tampa's Web site, Tampagov.net.
--Managed audio and video clip library archive containing media coverage of the City’s departments and initiatives on a daily basis.
--Researched, conceptualized and presented ideas for the implementation of Twitter as an effective communications tool for the City of Tampa—ideas adopted and official City of Tampa Public Affairs account launched, @TampaPAD.
--Updated media contact and distribution lists.
(Public Relations and Communications industry)
October 2008 — May 2009 (8 months)
--Managed team of five elite University of South Florida public relations students throughout an eight-month communications campaign for the Consumer Bankers Association.
--Oversaw three-month, implementation of a Tampa-based communications campaign that reached 1,000+ teens by increasing financial aid literacy and awareness among the campaign's target audiences.
--Served as chief editor on all written and verbal communications, including all marketing collateral materials.
--Wrote 10-page campaign summary report to be delivered to the competition judges..
--Integrated social media tools to expand teen reach to an additional 500+ teens.
--Managed $1,300 campaign budget to bring entire campaign in well under budget.
(Public Relations and Communications industry)
July 2008 — May 2009 (11 months)
--Led all public relations and marketing initiatives developed by USF chapter of the Public Relations Student Society of America.
--Managed member recruitment campaign during the 2008 freshman student orientation to reach 3,000+ incoming freshman students.
--Managed USF PRSSA brand at all USF student events to promote and build chapter membership.
--Played key role in USF Chapter receiving Plank Center for Leadership in Public Relations Ethics Advocacy Award—pitched story to campus and local media outlets.
--Designed a new USF Walter E. Griscti Chapter of PRSSA logo to align the chapter more closely with the University of South Florida.
--Delivered presentation on the use and benefits of micro-blogging platforms for public relations to 25+ professional members of the Tampa Bay Chapter of the Public Relations Society of America .
(Non-Profit; Museums and Institutions industry)
February 2008 — July 2008 (6 months)
--Earned verbatim media placement in local daily publication for press release announcing The Rolling Stone’s “Shine A Light” IMAX movie debut at MOSI.
--Wrote and developed all collateral material available in the online press room for MOSI's Dinosaurs Alive! animatronic dinosaur exhibit to enable greater informational outreach to MOSI's guests.
--Updated aging media kit for MOSI's Kids In Charge! children's science museum annex.
--Wrote press releases and media advisories on MOSI's repertoire of programs, services and offerings.
--Supported MOSI's membership and summer camp marketing initiatives during local trade shows.
Mass Communication, Public Relations 2005 — 2009
Writing, Blogging, Social Media, Fishing, Golf
PRSSA
2008-2009 USF Bateman Competition Team
USF College of Arts and Sciences Dean's List 2007-2009