Interactive Design and Strategy
Greater New York City Area
Interactive Design and Strategy
Greater New York City Area
Interactive design director and strategist with a decade of commercial work experience in campaign and non-profit causes.
Emphasizing culture-contextual design and clear, intuitive user interfaces for effective overall communication. Crafting comprehensive brands and communications, from targeted and results-driven strategy — to precision design, liquid animation, and standards-savvy code — to results that create value and serve purpose.
Creative direction, graphic design (for screen and print), user interface and usability, motion graphics/animation, interactive design and development, online communications strategy, new media
TECHNICAL expertise:
Design/Motion: Adobe Suite [Photoshop, Flash, Illustrator, InDesign, Dreamweaver, Encore, Premiere, etc;] Final Cut Pro
Front-end Web Development: AJAX a.k.a. xHTML, CSS, and JavaScript; ActionScript; SVN; CMS' like WordPress and Drupal
(Non-Profit; Think Tanks industry)
May 2006 — Present (3 years 7 months)
For the nation's oldest progressive think-tank; plan, design, develop, maintain and track IPS website and sub-sites. Manage contractors and interns. Direct and design IPS branding and print. Instituted and continue to grow campaign blasts and IPS’ Unconventional Wisdom: news from the Institute to over 15,000 recipients.
(Online Media industry)
November 1999 — Present (10 years 1 month)
Creative products since 1999 for organizations including EMBARQ of the World Resources Institute, Milwaukee-area politicians, the Sustainable Endowments Institute, the Center for Social Philanthropy, and Williams College.
Portfolio at http://www.culturegraphic.com. References for all works available at request.
(Non-Profit; Political Organization industry)
July 2008 — November 2008 (5 months)
Worked with established initiatives, target audiences and a messaging framework - over the course of four sub-campaigns, each with unique objectives - to conceptualize, pitch, design and develop over forty interactive advertisements across major advertising networks. Turned targets to measured actions. Among these, designed and developed an advertisement with a built-in tax cut calculator; a tool for finding the nearest polling location; and the first-ever in-video game advertisements used by a political campaign. Provided interactive design support to the video team, web team, and policy/communications, with an interactive presentation that made complex tax policies accessible. Worked as part of an aggressive and innovative new media department that helped to elect the first African American president.
(Privately Held; Media Production industry)
October 2004 — June 2006 (1 year 9 months)
Created highly interactive CD, DVD, and online applications and presentations for Fortune 500 companies and ad agencies at the Midwest's largest DVD/CD replication company; re-designed Great Lakes' branding and website; and implemented strategies that integrated creative ideas with unique marketing campaigns.
Non-degree , Liberal Studies , 2007 — 2008
BTEC , Multimedia , 2000 — 2001
In one year completed a two-year BTEC degree in interdisciplinary multimedia studies at this London college. Received "Distinction" for final project.
Macromedia Certification , Flash, Director , 1998 — 1999
Fractured Atlas, Freelancers Union