Nate Riggs | Social Media Communication

Current

• Communication Strategy Director at Huber + Co. Interactive

Past

• Social Media B-to-B Marketing Strategist, Principal at Social Business Strategies
• Social Media Strategist | Search Engine Marketing Business Development Director at People To My Site
• Business Development Director | Brand Marketing & Advertising at Young Isaac, Inc.

• e Commerce & Membership Development Consultant | Non Profit at Pi Beta Sigma, Inc.
• Marketing Manager | SaaS Technology Products at BestTransport
• Business Development Manager | Retail Branding, Design & Construction at Total Image
• Sales Associate | Financial Services at LP Financial Services
• Facility Manager / Marketing Specialist at PowerShack Fitness Centers
• Aquatics Manager at Westerville Athletic Club

see less...

6 more...

Education

• Otterbein College

Recommended

40 people have recommended Nate

Connections

500+ connections

Industry

Internet

Websites

• Blog | NateRiggs.com
• Huber +Co. Interactive

Nate Riggs | Social Media Communication’s Summary

Nate Riggs is social entrepreneur with over 10 years of experience in sales, internet marketing, and business development.

Nate's first social media experience was in early 2000, when he engaged with a niche social community for his college fraternity. This forum-based network was used by the organization to connect Alumni and active members. Nate later figured out how to facilitate fundraising activities on the network and drive web traffic to the groups eCommerce store.

In late 2004, a mentor invited him to join LinkedIn. Membership on Facebook came shortly after, and a sincere passion and curiosity for social media communication was ignited.

Nate Riggs and Social Business Strategies, LLC has just joined Huber + Co. Interactive in Columbus Ohio. The partnership makes sense and completes the loop from strategy through implementation - and the training you and your people need to use the social communication that make up your Total Internet Presence (TIP)

SOCIAL MEDIA PENETRATION
By utilizing micro blogs like Twitter, Social SEO techniques and keyword strategies on profile-based social networks like LinkedIn, Facebook, and niche-targeted communities and through rich media on blogs, Nate works to help companies use their people as marketing channels in Peer-to-Peer communication platforms.

SOCIAL BRAND DEVELOPMENT
Nate Riggs works with the team at Huber + Co. to develop strong personal social media brands that can be used to gain transparency, credibility and greater visibility in themarketplace.

Nate blogs at www.nateriggs.com where he writes about social media communication strategy, being a dad, family life as a busy processional and the art of being transparent. He has reviewed dozens of new internet services and regularly speaks to local, regional and national audiences to share his ideas.

For more information on Nate's speaking topics, please visit https://speakersite.com/proflie/nateriggs

Nate Riggs | Social Media Communication’s Specialties:

Social Media Branding
LinkedIn & Twitter | Business Development & Prospecting Applications
LinkedIn & Facebook Business Page Strategy
LinkedIn SEO Copywriting
Niche Social Community Building
Blogging Strategy | Promotion
Social Networking Lead Generation | Guerrilla Team Building
Search Engine Optimization |SEO
Search Engine Marketing | SEM
Lead Conversion Strategy
Website Development Project Management | Sourcing
CMS Selection | Implementation
Measurement | Social Brand Analysis

Nate Riggs | Social Media Communication’s Experience

• Communication Strategy Director

  Huber + Co. Interactive

  (Privately Held; Internet industry)

  July 2009 — Present (6 months)

  Social Business Strategies has now partnered up with Huber + Co. Interactive to form a new media business communication company in Columbus Ohio.
  
  We believe that the "Medium is the Message". By focusing on the tactics first, and then defining the message strategy to translate the right message across the selected media tools, we help our clients create and implement an objective-based communication strategy.
  
  Our methodology is three steps:
  
  1. Tactical Communication Strategy
  2. Platform Building & Content Creation
  3. Implementation & Engagement Training
  
  We're different. Some might even say that we approach strategic business communications upside down. We do. On purpose. It works and allows us to help you get people interacting with your brand on the social web.
  
  Want to know more? I'd love learn more about you and what you do.
  
  Let's connect. Here's my email address: nate@huberandco.com

• Social Media B-to-B Marketing Strategist, Principal

  Social Business Strategies

  (Privately Held; Internet industry)

  March 2009 — July 2009 (5 months)

  In the peer-to-peer driven social media marketplace, your people are your most effective marketing channels.
  
  Social Business Strategies helps business-to-business companies build connections and relationships using social media networks that allow companies to gain visibility to opportunities to sell their products and services.
  
  We work with C-level management to develop a strategic approach based on your unique sales objectives, garner executive level support for the campaign and implement the necessary platforms to give you and your team the tools to fill your pipeline using the social web.
  
  Our unique social business development methodology provides marketing and sales teams with the tools and knowledge to search for and connect with right prospects.
  
  Using social business development techniques will make you a more efficient and effective business developer. You and your team benefit by increasing the amount of opportunities in your sales funnel while improving your closing ratios. All of this leads to one thing - greater bottom line revenue and measurable ROI.
  
  SBS provides B-to-B clients with:
  
  +Development of Social SEO (SSEO) keyword selection and engagement strategies
  +Social media business development process training
  +Advanced social networking functionality training
  +Offline social networking process planning and development
  +Executive social brand development & content creation
  +Corporate Blogging strategy & Implementation
  +Internal communications consulting and social media tool application

• Social Media Strategist | Search Engine Marketing Business Development Director

  People To My Site

  (Privately Held; Marketing and Advertising industry)

  April 2008 — March 2009 (1 year )

  In his role directing business development and social media strategy efforts at People To My Site, Nate was able to close more than $800,000 in new business revenue in less than 6 months time, following the acquisition of Young Isaac, Inc. Nate achieved this by using and testing his social business development methodologies.
  
  People To My Site has been providing search engine marketing since 2001. The company helps clients attract qualified and sales ready web traffic and convert those visitors into leads and increased e Commerce sales. Their results-driven online advertising strategies combine web design and development, SEO, SEM, behaviorally targeted display advertisements and traditional media.
  
  PTMS works with more than 700 clients in North America providing with them with complete package marketing solutions that combine television, radio, and print advertising, web design, email marketing, search engine optimization, search engine marketing, behaviorally targeted display advertisements, traditional media buying, and Google media buying services.
  
  In 2008 People To My Site was named to the Columbus Business First Fast 50 as one of the fastest growing companies in Ohio.

• Business Development Director | Brand Marketing & Advertising

  Young Isaac, Inc.

  (Marketing and Advertising industry)

  January 2008 — April 2008 (4 months)

  Young Isaac was an 18 year full-service traditional marketing and advertising agency, based in Columbus Ohio. Young Isaac helped clients by leading target audience research, brand and message strategy development, creative concept development for web, direct mail, sales tools, brochures, billboards, magazine, print, television and radio advertising.
  
  In April of 2008, Young Isaac was acquired by People To My Site, a Columbus Ohio based search engine marketing and media company.
  
  Young Isaac now serves as the strategic message development and creative design division PTMS, producing strategy for clients in law firms, trucking companies, software companies, human resources and background screening companies, insurance providers, banks, non-profit organizations, and service providers.

• e Commerce & Membership Development Consultant | Non Profit

  Pi Beta Sigma, Inc.

  (Non-Profit Organization Management industry)

  October 2006 — December 2007 (1 year 3 months)

  Appointed to position for one-year term.
  
  Created outreach strategy and process documentation. Selected and trained Development Committee.
  
  Founded organization's first e Commerce website to sell Pi Beta Sigma branded merchandise and apparel. Project was self sustaining.

• Marketing Manager | SaaS Technology Products

  BestTransport

  (Privately Held; Logistics and Supply Chain industry)

  February 2007 — October 2007 (9 months)

  BestTransport develops software applications that connect the $400 billion truckload freight market.
  
  Nate's responsibilities included strategic & creative direction for the company re-branding initiative. He led the development of marketing support materials including website design, sales and marketing collateral, and trade show materials.
  
  Nate also led BestTransport in the design and content creation for the company’s first blog targeted to engage Carrier and Shipper company C-level management.
  
  Nate worked with the executive team and sales personnel to implement online lead generation activities, producing white papers and informational webinars.
  
  Nate also branded, organized and produced the BestTransport User's Conference, entitled Network2007 and held in Columbus Ohio. The event brought in nearly 120 transportation executives, analysts and media representatives for a two-day conference focused on product training, information sharing and networking.

• Business Development Manager | Retail Branding, Design & Construction

  Total Image

  (Marketing and Advertising industry)

  June 2005 — January 2007 (1 year 8 months)

  In this role as a young and green business developer, Nate Riggs initiated and secured numerous high-volume client accounts in the retail, food service, financial, and service industries.
  
  Nate was tasked with conducting market research to seek out opportunities for new client verticals, and developing rapport with C-level decision makers and influencers in prospect companies. This was his first attempts at using his LinkedIn network to prospect and engage company leaders.
  
  Nate went on to reposition the business development plan, realigning the companies conversion metrics and approach to the marketplace. He developed a full set of client program case studies and marketing collateral as well as implemented the
  organizations first company-wide CRM tool.
  
  Once complete, he led an RFP for an SEO provider and served as the point of contact. The project resulted in a significant increases in site traffic and search engine rankings on Google, Yahoo and MSN for selected terms. During this time, he was also tasked with managing Total Image's traditional advertising agency of record, Young Isaac, which later led to a position with the firm.
  
  Nate's efforts resulted in measurable success:
  
  +Generated $9,165,000 of new revenue for 2007
  +Generated $1,113,000 of new revenue in 2006.

• Sales Associate | Financial Services

  LP Financial Services

  (Financial Services industry)

  December 2004 — April 2005 (5 months)

  Fresh out of Otterbein College in Westerville Ohio, Nate took his first sales role as a consumer facing sales associate with this debt relief firm.
  
  +$1,300,000 in new debt in settlement programs
  +Recorded the highest sales in the company in 2005
  
  Within 8 month of accepting the position, Nate realized that he had no desire to work in the direct to consumer financial sales industry and left the company on April Fools Day.
  
  At first, his managers thought it was a holiday prank. Nate remembers laughing at the irony as he pulled out of the parking lot in search of his next opportunity.

• Facility Manager / Marketing Specialist

  PowerShack Fitness Centers

  (Privately Held; 51-200 employees; Facilities Services industry)

  October 2001 — May 2004 (2 years 8 months)

  Joined company part-time while completing my undergraduate degree at Otterbein College and was then promoted to full-time manager within the first year of hire. Broad scope of responsibilities included the developing and facilitating marketing efforts, initiating both individual and corporate membership sales, as well as hiring and managing gym staff.

• Aquatics Manager

  Westerville Athletic Club

  (Privately Held; 201-500 employees; Health, Wellness and Fitness industry)

  September 1999 — September 2001 (2 years 1 month)

  Joined company at the start of my undergraduate studies at Otterbein College. Responsibilities included managing a staff of lifeguards comprised of high-school students, college students, and professional age staffers who were seeking a second job. Facilitated equipment maintenance, repair and upgrade. Led CPR and First-Aid certification classes. Conducted interviews and hired staff. Managed payroll and budget allocation. Facilitated member relations and responded to member inquiries.

Nate Riggs | Social Media Communication’s Education

• Otterbein College

  BA , Organizational Communication , 1999 — 2004

  Nate Rigg's most memorable college experience was having the opportunity to plan and execute the WOBN College Radio Fall Marathon.
  
  As Station Promotions Director in 2003, Nate was tasked with building the WOBN promotions team consisting of a web developer, public relations specialist, event coordinator, and a production engineer.
  
  This team was responsible for directing all efforts for a campus wide radio event where WOBN would broadcast on site at various locations, staying on air for 56 hours.
  
  The event included special Halloween themed inflatables and games, branded WOBN T-shirts that were distributed campus wide and the coordination of special on-air personalities, shows and contests.
  
  The event raised more than $1100 for local Westerville-area charities.
  
  Nate was responsible for direction of all activities and team members as well as management of the project budget.

  Activities and Societies:

  101.5 WOBN Westerville, Promotions Director (2003); Pi Beta Sigma Fraternity, Executive Council Treasurer (2002); Emerging Leaders Program (2001)

Additional Information

Nate Riggs | Social Media Communication’s Websites:

• Blog | NateRiggs.com
• Huber +Co. Interactive

Nate Riggs | Social Media Communication’s Interests:

Teaching my son to new words and sentences, playing with and training my dogs, training for triathlons, strength training, snowboarding, cycling, camping, dining out, live music, beer tasting, appreciating fine bourbon and scotch, social media, marketing and advertising, the power of the internet.

Nate Riggs | Social Media Communication’s Groups:

Transportation Marketing & Communications Association - Interactive Committee Co-Chair, Start Up Weekend Columbus

•    LinkedSEO
•    Society for New Communications Research
•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    Business Development
•    Guerrilla Marketing Tips for Small Businesses
•    ColumbusUnderground.com
•    Central Ohio Network
•    eMarketing Association Network
•    TopLinked.com (Open Networkers)
•    LinkedColumbus
•    Start-Up Phase Forum
•    Marketing 2.0 Technology (Over 3400+ Members)
•    TMCA - The Transportation Marketing & Communications Association
•    Otterbein College Alumni
•    USA Triathlon and Multisport Development
•    International Association of Business Communicators (IABC)
•    Columbus, Ohio Technology Professional's
•    Young Professionals of Columbus
•    GoBigNetwork Startup Community
•    New Media, Social Media, and Social Networking Participants
•    Brand & Communications Management
•    Social Media Marketing
•    Columbus Marketing Executives
•    Green
•    Network of PR Professionals
•    Small Business Owners Network - Columbus Ohio
•    Franchise Professionals
•    Tweeple
•    Columbus Social Media Cafe
•    Ohio Professionals
•    Ohio Web Leaders (OWL)
•    Startup Weekend Columbus
•    The Ohio 200 Linked
•    LinkedWorking Columbus
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Linked Business
•    Loyalty 360 - The Loyalty Marketer's Association
•    Web 2.0 for Nonprofit Organizations
•    Interactive Marketers of Ohio
•    Columbus Chamber Members
•    SpeakerSite
•    TechLife Columbus
•    GETDOT
•    Social Business Strategies
•    Twitter Power for Business
•    Massillon Washington Highschool - Professional Alumni
•    Columbus Ohio | Social Business Professionals

Nate Riggs | Social Media Communication’s Honors:

Recipient of the Pi Beta Sigma Scholarship Foundation Award - 2003

Published in September 2008 TMCA Marketing Today, "Ask the Expert" Column on emerging technology in marketing

Nate Riggs | Social Media Communication’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch