Natalia Vivas Velasco

Current

• Information Architect at I2B

Past

• Usability Consultant at Gattaca S.A.
• Web Writer at Diario El País
• Usability Consultant at Psidium Mobile Marketing

• Information Architect at Hexum Ltda.

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Education

• Universidad del Cauca

Connections

20 connections

Industry

Internet

Websites

• Usarte.org

Natalia Vivas Velasco’s Summary

Social Communicator with experience in web writing, information architecture, usability analysis and user testing, particulary interested in the relationship between humans and machines.

Actually I'm leading the Colombian Usability Community www.usarte.org.

Natalia Vivas Velasco’s Experience

• Information Architect

  I2B

  (Privately Held; 1-10 employees; Internet industry)

  March 2008 — Present (5 months)

• Usability Consultant

  Gattaca S.A.

  (Privately Held; Information Technology and Services industry)

  February 2008 — March 2008 (2 months)

• Web Writer

  Diario El País

  (Media Production industry)

  December 2005 — November 2007 (2 years)

  - Responsible of writing, editing, publishing and rewriting breaking news, and resolve usability issues of content with the design team.
  
  - Coordinate special multimedia news coverage, as well as video and audio editing.
  
  - Reporter of the technology section of the newspaper
  
  - Leader of the project where elpais.com.co was realigned
  
  − Contributed to the awareness inside development teams of the importance of user needs, and user center design, introducing participatory design and prototype definition.
  
  − Tested users applying field observation and the Thinking Aloud Inspection method.
  
  − Motivated CSS and Xhtml design by inviting external experts.

• Usability Consultant

  Psidium Mobile Marketing

  (Privately Held; Marketing and Advertising industry)

  August 2005 — August 2006 (1 year 1 month)

  - Performed Heuristic evaluation for a web community for mobile marketing.
  - Responsible for the reconceptualization, content inventory, and information architecture of the new site.
  - Assisted designers and engineers to improve the GUI with particular emphasis in registry process and social community characteristics for interaction.

• Information Architect

  Hexum Ltda.

  (Internet industry)

  January 2003 — July 2005 (2 years 7 months)

  - Responsible of conceptualization of institutional and commercial web projects applying usability criteria.
  - Clients and users interviewing to identify needs and requirements in order to implement web communication strategies.
  - Defined a new model for the web design team, based on researching about Human Computer Interaction and Human Factors

Natalia Vivas Velasco’s Education

• Universidad del Cauca

  Social Communicator, 2006

Additional Information

Natalia Vivas Velasco’s Websites:

• Usarte.org

Natalia Vivas Velasco’s Interests:

Usability, Human Computer Interaction, information architecture, accesibility, marketing, media ecology, journalism, web writing

Natalia Vivas Velasco’s Groups:

AIPO, www.usarte.org

Natalia Vivas Velasco’s Contact Settings

Interested In:

• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch