Natalia Nieto Young

Natalia Nieto Young

Experienced, innovative, strategic marketing executive with a diverse background.

Greater New York City Area
Marketing and Advertising

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Natalia Nieto Young's Overview

  • Motorcycle, Consumer Truck & Heavy Duty Market Space Manager, Latin America at BP Lubricants (Castrol)
  • Web Marketing Mgr/Americas Web Team Leader at BP Lubricants (Castrol)
  • Senior Manager, Marketing Services at ADP
  • Senior Manager, Marketing Communications at ADP
  • Packaging Manager (Creative Director) at Goya Foods
  • Advertising & Promotions Coordinator at Ford Motor

500+ connections

Natalia Nieto Young's Summary

A results oriented, strategic, proactive, energetic, passionate, senior marketing executive with almost 20 years of experience conceiving and implementing innovative marketing strategies, plans and programs. Focused on long-term strategies and committed to short-term results. Utilizes outstanding relationship building skills and practical experience to align strategic initiatives with overall business objectives. A strong people motivator, who exercises a great sense of teamwork, integrity and high standards of performance.

Marketing Strategy and Business Planning
Marketing Insights and Analysis
Digital Marketing (SEM/SEO, Mobile, Social)
Marketing Communications
Brand Development and Management
International Marketing (Hispanic Market)
Offline and Online Media
Direct Marketing
Customer Relationship Marketing (CRM)
Events and Tradeshows
Sales Operations
Team Building and Mentoring

Natalia Nieto Young's Experience

VP of Marketing, Retention

Jackson Hewitt

Privately Held; 201-500 employees; JTX; Financial Services industry

December 2012April 2014 (1 year 5 months)

Reported to the CMO; responsible for leading the customer retention strategy, communications, planning, and implementation; driver of digital presence and digital product offering; digital team management including websites, product micro-sites, digital media, social, mobile, SEM/SEO; CRM/loyalty team management including DM, email marketing, and database management. Marketing lead for financial products.

VP of Marketing, SMB (Small & Medium Business Group)


Privately Held; 1001-5000 employees; IUSA; Information Services industry

October 2011January 2012 (4 months)

Reported to the division's President; accountable for the development and implementation of the SMB marketing strategy. Responsible for setting yearly budgets, ROI tracking/analysis, marketing communication and digital initiatives, and managing all lead generation channels. Led the SMB marketing team and created a marketing vision and strategy with actionable marketing plans taking into account past performance and new innovative initiatives to drive awareness and revenue. Managed the product marketing, marketing communications, digital, analytics and creative functions.

VP of Marketing (Corporate)


Privately Held; 1001-5000 employees; IUSA; Information Services industry

September 2010October 2011 (1 year 2 months)

Reported to the CMO; responsible for providing cross-functional leadership and management to the media, events, digital, social, and creative departments. Led company positioning and branding, media strategy, online strategy, SEM/PPC program, social media initiatives, direct mail programs, external communications, trade shows and events across business units. Drove reporting initiative to deliver marketing dashboards, KPI reports, and return on marketing spend insights to optimize budgets to drive awareness, leads and revenue. Launched new branding and positioning, unifying former company brands and product brands into a common brand architecture. Led creation of visual creative standards, media planning and events approvals and processes.

Motorcycle, Consumer Truck & Heavy Duty Market Space Manager, Latin America

BP Lubricants (Castrol)

Public Company; 10,001+ employees; bp; Oil & Energy industry

October 2008September 2010 (2 years)

Responsible for setting regional strategic roadmaps, establishing yearly objectives, collaborating with global teams to deliver on regional agenda, and meeting financial goals for 3 market spaces in over 20 countries. Led efforts to consolidate and re-align the Product Brand Architecture within the region to achieve maximum business growth and potential $3MM in savings. Evaluated and led successful product launches in many countries in record timeframes within existing infrastructure. Ample experience in B2C and B2B marketing, exercising a great deal of team leadership, cross-functional and cross-geography. Successful delivery of sales performance objectives across brands in many countries.

Web Marketing Mgr/Americas Web Team Leader

BP Lubricants (Castrol)

Public Company; 10,001+ employees; bp; Oil & Energy industry

September 2005September 2008 (3 years 1 month)

Drove the digital marketing strategy, development and execution for Castrol North America while overseeing Latin America's digital plans and approvals and working with global teams on set initiatives and ongoing processes. Led annual plans to support B2C and B2B brand objectives, driving significant improvements in digital acquisition and retention programs. Created and led SEM/PPC program supporting brand initiatives including promotional campaigns and events. Directed initial social media presence for brands and employed viral marketing tactics to achieve greater brand awareness and lead generation. Optimized site navigation, tools, and performance. Led management of consumer database creating consumer/customer profiles and ability to track results of marketing activity to improve marketing mix and track ROI.

Senior Manager, Marketing Services


Public Company; 10,001+ employees; ADP; Human Resources industry

March 2003August 2005 (2 years 6 months)

Led strategy, development and implementation of multi-channel campaigns (online and offline media, e-mail, SEM, trade shows, direct mail, telemarketing). Created company strategy, standards and positioning for web presence, unifying the brand image for 7 business units. Managed corporate SEM program and led it's expansion due to aggressive tracking of leads to prove it's worth and results; over 12,500 leads yielding over $11MM in incremental revenue.

Senior Manager, Marketing Communications


Public Company; 10,001+ employees; ADP; Human Resources industry

August 2000March 2003 (2 years 8 months)

Primary liaison between Corporate Marketing and both the Major Accounts Division (mid-sized target companies of 50-1000 employees), and the Retirement Services Division. Led the strategy, development and implementation of many acquisition and retention efforts including direct mail campaigns, marketing collateral including newsletters and brochures; sales collateral including product descriptions and training guides; and trade shows. Successful track record in optimizing marketing spend and enhancing the marketing mix thus generating greater awareness and results.

Packaging Manager (Creative Director)

Goya Foods

Privately Held; 1001-5000 employees; Food Production industry

December 1996August 2000 (3 years 9 months)

Led worldwide packaging from research stage to market launch for over 600 products translating to over $4.2MM in revenue growth. Managed budgets; directed competitive analysis and market research; managed creative agencies and print companies; led creative and print production processes for packaging, recipes, sales kits, POS materials, direct mail campaigns and sales training materials.

Advertising & Promotions Coordinator

Ford Motor

Public Company; 10,001+ employees; F; Automotive industry

January 1996December 1996 (1 year)

Responsible for advertising, promotional efforts and direct mail campaigns for independent dealers in the North Jersey and Upstate NY region to publicize special events and create product awareness and drive leads. Initiated lead generation process to track marketing ROI.

Natalia Nieto Young's Languages

  • Spanish

Natalia Nieto Young's Skills & Expertise

  1. Lead Generation
  2. Digital Marketing
  3. Email Marketing
  4. Direct Marketing
  5. Marketing Strategy
  6. Product Marketing
  7. B2B
  8. Creative Direction
  9. Strategy
  10. B2B Marketing
  11. Marketing Communications
  12. Advertising
  13. Marketing Management
  14. Strategic Planning
  15. Brand Development
  16. Integrated Marketing
  17. SEM
  18. Marketing
  19. Digital Media
  20. Segmentation
  21. Product Development
  22. Online Advertising
  23. Market Planning
  24. Cross-functional Team Leadership
  25. Social Media Integration
  26. Social Media
  27. Budgets
  28. Management
  29. Business Development
  30. Multi-channel Marketing
  31. Leadership
  32. Direct Mail
  33. Sales Support
  34. Product Management
  35. Promotions
  36. Strategic Partnerships
  37. Mobile Marketing
  38. Web Analytics
  39. B2C
  40. International Marketing

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