
Regional Digital Manager [Latam] at CREATA
Argentina

Regional Digital Manager [Latam] at CREATA
Argentina
Marketing communications experience focused in Regional Digital Business for multinational companies.
Digital Marketing (Web / Mobile / New Media) for Latin America and US Hispanic markets. Web 2.0. Media Planning. Online and Offline integration strategy. Business Consulting & Development. Start-up & Joint Ventures’ operations. Management of regional teams (Marketing, Project Management, Creativity, Design, IT, R&D, QA). Creative background.
(Privately Held; Marketing and Advertising industry)
September 2008 — Present (11 months)
About CREATA:
At a glance...
Founded in 1973
17 offices in 11 countries on 5 continents
Over 480 employees > 50% work in ideas
Over 30 global partners
Fully integrated marketing services specialized in KIDS & FAMILIES
Over 1.6 billion premiums produced in 2007
Distribution to 120 countries
Creata is a full-service agency with international
experience working across different media, channels and
markets. Our clients include internationally renowned
brands such as Disney, Kellogg’s, McDonald’s and Nestlé.
We deliver mind-awakening concepts to launch
campaigns, unlock new markets, generate customer
loyalty and invigorate brand spirit.
- CREATA DIGITAL & COMMUNICATION
- CREATA PROMOTION
- CREATA BRAND
- CREATA RETAIL
- CREATA CATALOG
- CREATA SUPPLY CHAIN
Enter our world... www.creata.com
(Marketing and Advertising industry)
December 2007 — August 2008 (9 months)
About SV+:
Agencia de publicidad con amplia experiencia en comunicación estratégica, especializada en generar un alto valor de imagen a las marcas de sus clientes dentro de sus respectivos mercados.
Su metodología de trabajo exige analizar profundamente cuál es el estilo de negocio de cada cliente, para comprender su filosofía y funcionamiento e identificar la ventaja diferencial a comunicar. A partir de esta premisa desarrolla proyectos integrales de comunicación que abarcan todas las herramientas y tecnologías complementándolas y potenciándolas entre sí: Publicidad / Marketing Digital (Web & Mobile) / Imagen Corporativa / Naming and Branding / Packaging / Marketing Directo / BTL / Planificación y compra de medios / Eventos y Promociones.
(Public Company; 51-200 employees; Telecommunications industry)
September 2007 — December 2007 (4 months)
About 2Ergo Americas (Ex Proteus):
2Ergo is a leading provider of mobile marketing products and solutions with deep carrier connectivity around the globe. From SMS messaging campaigns to informational mobile sites to entertainment content storefronts, its products help companies create innovative marketing initiatives, drive additional revenue and build their brands.
It delivers to all the major mobile operators in the United States, and it leads the market in Latin America, reaching more than 100 million subscribers in that region. Through its relationship with 2ergo in the U.K., its reach is extended into Europe and beyond.
Its client list contains some of the biggest names in media and entertainment, including FOX, HBO, Disney, Universal Studios, ABC, National Geographic, Scripps Networks and The Washington Post, as well as large corporations such as AT&T, MasterCard, Motorola, Volvo and Hasbro.
(Internet industry)
July 2005 — September 2007 (2 years 3 months)
About E-volution:
E-volution is the leading Digital Marketing Agency in Latin America & US Hipanic Markets. Its multidisciplinary staff has more than 10 years of experience in satisfying the needs for complex Web operations for customers such as Arcor, A&E Mundo, Coca-Cola / Fanta / Sprite, The Walt Disney Company Latam, ESPN Mx, Hewlett Packard, History Channel, L´oréal, Microsoft, Paulina Rubio, Peugeot MX, Procter & Gamble, Santander, Sony, Televisa, Universal Music.
It develops strategies that contribute to optimize the efficiency of brand`s marketing communication and expand their contacts database.
It provides marketing solutions that seek the convertion of prospects into customers and improve retention and loyalty rates.
It is the first ISO 9001:2000 certified digital marketing agency in Latin America.
(Privately Held; 201-500 employees; Marketing and Advertising industry)
January 2002 — June 2005 (3 years 6 months)
Main Responsability:
Generate new MARKETING & ADVERTISING businesses for clients and prospects.
Core Business:
Customer Relationship Marketing Strategies based on Interactive & Digital Marketing, Direct Marketing, Telemarketing, Promotional Events, Loyalty Programs, Alliances.
Companies worked for:
Automóvil Club Argentino, ACDelco – General Motors, ACE Seguros, Banco Patagonia, Banco Hipotecario, Call Shopping, Correo Andreani, Daimler Chrysler Argentina, Direct Pharma, Fundación Hermanos Maristas, Kuiver – Grimoldi, La Caja de Ahorro y Seguro, Lloyds Bank, Universidad Austral, Universidad del Salvador, Essen Aluminio, Hogar Israelita Argentino, Reader´s Digest Arg., Rev. Imagen, Shell, Siemens, Travelpass, Sessa Editores.
E-business Management , E-business , 2006 — 2006
Master , Interactive & Direct Marketing , 2004 — 2004
Marketing 1996 — 2000
High School , 1986 — 1990
AMDIA (Asociación de Marketing Directo e Interactivo de Argentina) / Jurado Premios AMDIA 2005
ALMADI (Asociación Latinoamericana de Marketing Directo e Interactivo)
ICEMD (Instituto de Comercio Electrónico y Marketing Directo - España)
EL OJO DE IBEROAMÉRICA 07:
Shortlist Interactivo / Disney / La familia del futuro Advergame
AMAUTA 07:
Plata: Website / Disney / La familia del futuro
Oro: RichMedia / Disney / MSN Piratas del Caribe 3
Plata: RichMedia / Disney / La Familia del futuro
Bronce: RichMedia / Disney / Cars
Oro + Creatividad: Integral / Sprite Mx / Marcha de la verdad
Plata: Integral / Fanta Mx / Challenge 07
Bronce: Integral / Coca-Cola Mx / La camiseta eres tú
AMDIA 07:
Oro: RichMedia / Disney / MSN Piratas del Caribe 3
Plata: RichMedia / Disney / La familia del futuro Advergame
Bronce: RichMedia / Disney / La familia del futuro
Plata: Integral / Sprite Mx / Marcha de la verdad
Bronce: Integral / Fanta Mx / Challenge 07
AMAUTA 06:
Oro: Integral / Peugeot Mx / 206 X-Box
Plata: E-mail mkt / Sprite Mx / Sprite Radio
AMDIA 06:
Plata: Integral / Fanta Mx / Guionista – Fanta Bamboocha
Bronce: Integral / Peugeot Mx / 206 X-Box
AMAUTA 05:
Plata: E-mail Mkt / Sprite Mx / Sprite Radio