Natalia Burina

Co-Founder at Parable, Mentor at 500 Startups

San Francisco Bay Area
  1. Parable,
  2. 500 Startups
  1. ShopSnap,
  2. Samsung Electronics,
  3. eBay
  1. University of Washington
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Startup founder working on a new mobile product. Released Flockish, a mobile social networking platform, on Android & iOS. Flockish was acquired by eBay.

Specialties: Startups, E-commerce, Marketplaces, Search, User Experience, Social, Mobile, Data Mining, Personalization, Machine Learning, AB Testing, International



– Present (4 months)San Francisco Bay Area

Parable - The Thought Network. Check it out in the App Store.


500 Startups
– Present (2 years)

Helping companies with user experience, data, metrics, usability, customer acquisition, technical challenges, etc. Invested in startups. Evaluated accelerator applications.


(1 year)

ShopSnap connected online and offline commerce with a searchable platform for fashion discovery with nearly 500 boutiques with over 2000 in-store products.

Shipped website and android app. Handled sales, marketing, PR, accounting, business development, company financing, community building, etc.

Sr. Manager

Samsung Electronics
(less than a year)San Francisco Bay Area

Samsung Cloud
• Built contextual mobile apps. Led a team of engineers and product managers.

Group Product Manager

(2 years 1 month)

eBay Affiliates
• Led the product management team for eBay’s industry leading affiliate program, a $750 million annual business. Overall engineering team was 20+ people.
• Responsible for product strategy, roadmap and overall execution. Directly managed several senior product managers.

Search and Social
• Developed Facebook integration and sharing functionality (via email, Facebook, Twitter and Pinterest).
• Led significant product innovation by tailoring search for vertical experiences. Established common vision across multiple feature areas and teams. Created cutting-edge query understanding techniques which serve as unifying data driven guidelines for verticals.
• Collaborated with user research to run usability studies.
• Drove a new paradigm for search refinements including considerable updates to the left navigation.

Autosuggest press:


Flockish (acquired by eBay)
(1 year)

Flockish was a mobile social platform to discover gatherings and participate with others around you. You could join conversations with interesting flocks of people around you. Or create flocks and have others participate.

It was available on iOS and Android.

Program Manager (Bing)

(2 years 5 months)

Worked on innovative search experiences.

• Launched the Navigational Card feature which surfaces for 20% of search queries. The Navigational Card is powered by a navigational query classifier and appears on top of the page.
• Shipped 13 key scenarios of the Entity Card feature spanning many teams. The Entity Card addresses multiple intents for nonspecific queries on top of the search results page.
• Managed Bing’s relationship with Wolfram Alpha. Leveraged Wolfram Alpha data and technology to build features which instantly answer user queries.
• Coordinated across numerous internal product groups both in Redmond and abroad and worked successfully with partner teams.
• Microsoft Gold Star recipient.

Wolfram Alpha Integration -
Entity Cards -
RSS feeds from sites -
Navigational Queries -

Software Engineer

(2 years 3 months)

Worked on software development team for a Microsoft product. Shipped three versions. Wrote components of modular XML Web Services framework in C# such as customizable workflow hosted control and provider design pattern plug-in for web script functionality, ran builds, configured virtual PCs and fixed bugs.

Test/Quality Engineer

(1 year)

Tester for Expedia's luxury website Classic Vacations.

Software Engineer

NEC Corporation
(7 months)

International exchange internship in Angers, France.


Speaker - Bitspiration 2014(Link)

Gave a talk on the future of retail and e-commerce. Here's the video

Speaker - U.S. Speaker Program - U.S. Department of State(Link)

Delivered presentations and advised startups in Russia. Provided media interviews

The U.S. Speaker program offers Russian audiences a unique platform to engage and share professional experience with invited U.S. Speakers. U.S. Speakers and Russian colleagues discuss important issues of mutual interest. Russian audiences receive training to expand their professional knowledge and expertise.

Angel Investor

Invested in and

Team members:


Mobile social networking!

Team members:


  • Product Development
  • User Experience
  • Personalization
  • Product Management
  • Search
  • International...
  • Communication
  • Mobile Applications
  • Early-stage Startups
  • Croatian
  • Serbian
  • French
  • A/B testing
  • User Experience Design
  • International Project...
  • E-commerce
  • Global E-commerce
  • Usability
  • Big Data
  • Affiliate Marketing
  • Web Analytics
  • User Interface Design
  • Usability Testing
  • Agile Project Management
  • Analytics
  • Distributed Systems
  • Agile Methodologies
  • See 12+  See less



Providing tools for navigational search query results

United States 20100293178
Filed November 18, 2010


  1. English

    Native or bilingual proficiency
  2. Croatian

    Native or bilingual proficiency
  3. Serbian

    Native or bilingual proficiency
  4. French

    Full professional proficiency

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