Naomi Giles Marr

Current

• Independent Contractor at SolidWorks

Past

• Director, Web Marketing at Ciena Communications, Inc.
• Associate Director, Web Communications at Tufts University
• Senior IT Manager, Software Operations at Progress Software

• Direct Marketing, Team Leader at Sybase

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Education

• Northeastern University
• Mynderse Academy

Recommended

14 people have recommended Naomi

Connections

234 connections

Industry

Internet

Naomi Giles Marr’s Experience

• Independent Contractor

  SolidWorks

  (Public Company; DASTY; Computer Software industry)

  December 2009 — Present (1 month)

• Director, Web Marketing

  Ciena Communications, Inc.

  (Public Company; CIEN; Telecommunications industry)

  July 2007 — October 2009 (2 years 4 months)

  • Implemented charter communities for employees, partners & customers resulting in more than one thousand members. Defined requirements, conducted community vendor reviews, led vendor negotiations, business justifications, author solicitation & training, legal reviews, content development, launch, & long-term reporting on community health & vitality. Community member management included member acquisition & retention.
  
  • Established presence in social media channels including Facebook, LinkedIn, YouTube & Twitter. Developed comprehensive Marketing programs to leverage appropriate community channels.
  
  • Managed a budget in excess of one million dollars. Completed two, full-site redesigns & launched a mobile site. Launched a video initiative & directed activities that enhanced & protected the brand and maximized market share by driving user traffic & lead capture. Set direction & strategy for eight multilingual websites.
  
  • Expert in web & community best practices, usability standards, the role of Flash & multimedia in a successful web experience, microsite development, the specifics of A/B & multi-variant testing to ensure metrics-based decision making practices & the role of mobile devices.
  
  • Secured partnerships with best-of-breed web service providers & Software-as-a-Service technologists & managed the on-going relationships.
  
  • Oversaw organic Search Engine Optimization efforts & pay-per-click advertising.
  
  • Managed web reporting & established metrics to track conversions and ROI. Analyzed & presented web analysis based on key performance indicators, user behavior trends using Omniture Site Catalyst.
  
  • Provided senior-level counsel for global online Marketing initiatives, including effective communication with all levels of Ciena management.
  
  • Oversaw development, planning & administration of a global, robust web infrastructure for Ciena.com & supportive applications: included Salesforce.com Content DMS, web CMS & Silverpop email system.

• Associate Director, Web Communications

  Tufts University

  (Educational Institution; Higher Education industry)

  July 2006 — June 2007 (1 year )

  • Created and implemented the University’s web strategy and developed content, tools and services for use across the University’s web sites.
  
  • Conceptualized and articulated strategic direction for the web, as well as executed plans.
  
  • Oversaw the planning, installation and daily operations of web technologies such as content management, search engine tools, custom-coded web applications and web reporting software.
  
  • Designed, implemented and managed project plans and related resources for department and University initiatives.
  
  • Provided guidance and assignments to technical staff including staff development plans, workload balancing, reviewing/approving group deliverables, problem resolution, fostering teamwork and acted as an escalation point for any web concerns or issues.
  
  • Defined best practices related to web project delivery, outlined options, detailed pros and cons, and implemented improvements.
  
  • Possess a broad understanding of web delivery and management methods including product and project lifecycles.
  
  • Veteran knowledge of web production, database driven sites, content management systems, web application architecture, graphic design for the web, User Interface design, Usability Testing, and Information Architecture mapping.
  
  • Interaction with employees at all levels of the University required on a daily basis demanding understanding of politically charged situations, delivery of audience-specific messages and consensus building.

• Senior IT Manager, Software Operations

  Progress Software

  (Public Company; PRGS; Computer Software industry)

  July 1998 — July 2006 (8 years 1 month)

  • Progressed from Web Developer to Manager of Web Production, & then to Senior Manager E-Business Operations prior to being promoted to Senior Manager of Software Operations.
  
  • Pioneered offshore web development team in Hyderabad, India. Traveled to India to interview/hire team members. Addressed needs of remote team & helped with cultural acclimation for both the US-based & India-based teams.
  
  • Directed multi-faceted organization addressing all aspects of web project lifecycles; including project management, scoping, development, testing, UI design, launch & maintenance for 20+ internal & external web sites. Completed redesign of 3,000 page corporate website in May 2000.
  
  • Provided leadership & technical expertise for team to successfully complete 500+ requests a month.
  
  • Managed web environments which included identity, content and security management, fully redundant architectures, single sign-on, search engine optimization, reporting, & lead flow management.
  Managed the corporate business applications HelpDesk team focused on supporting the core, mission-critical business applications.
  
  • Worked with Progress Executives to define web strategies & coordinate activities for mergers & acquisitions. Interacted with internal clients throughout the world and maintained relationships with external vendors.
  
  • Enhance the sales cycle by developing web-based solutions for lead generation, lead flow, campaign tracking, metrics & reporting , activity tracking & integration with sales force automation systems.
  
  • Completed worldwide conversion of site corporate sites into new content management software. Developed training materials & instructed classes worldwide to educate Business Users on maintaining their own content.
  
  • Technically proficient in HTML, JavaScript, CSS, content management software packages to serve dynamically generated pages, Adobe Photoshop, DHTML, Macromedia Flash & backend Web architectures.

• Direct Marketing, Team Leader

  Sybase

  (Internet industry)

  1994 — 1998 (4 years )

  • Corporate Marketing Communications Metrics & Reporting Task Force Leader and participated as a Vendor Management Task Force Member chartered with producing a 25% cost savings.
  
  • Successfully completed over 65 campaigns, with one campaign generating over 10,000 leads.
  
  • Program manager handling all aspects of direct marketing campaigns including list recommendations, internal and external list acquisition, target audience determination, coordination with internal marketing departments to leverage overall themes, determination of package format, development of incentives and offers, and management of external vendor relationships (mail house, creative, print and copy writing.)
  
  • Developed process to code ad campaigns and track effectiveness.
  
  • Worked with Media Agency, Media Reps, Advertising Agency, Graphic Firm and Sybase Partners to coordinate ad campaigns from photo shoot through to completion.

Naomi Giles Marr’s Education

• Northeastern University

  1990 — 1995

• Mynderse Academy