Nano Serwich

Nano Serwich

Global Awareness Campaign Manager at Red Hat; Editor of The Enterprisers Project

Location
Raleigh-Durham, North Carolina Area
Industry
Marketing and Advertising

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Nano Serwich's Overview

Current
  • Global Awareness Campaign Manager at Red Hat
Past
  • Global Social Marketing Manager at Lenovo
  • Product Launch Manager at Lenovo
  • Product and Price Guide Team Leader at IBM
Education
Connections

500+ connections

Websites

Nano Serwich's Summary

Global senior marketing manager with more than 15 years experience in marketing and communications for Fortune 100 companies including IBM and Lenovo. Provided award-winning global social media counsel and expertise, product launch strategies, and project management for multi-million dollar global marketing campaigns. Managed a local team and virtually managed a team of social media managers in over 30 countries worldwide. Worked with strategic partners including Intel and Microsoft as well as global agencies to collaborate and leverage multi-brand campaigns.


Global Social Media Marketing Management • Strategic Content Planning • International Cross Functional Team Leadership and Collaboration • Strategic Partnerships • Product Marketing • Creative Direction • Event Management • Budget Management • Sponsorships • Brand Awareness

nanoserwich@gmail.com

Nano Serwich's Experience

Global Awareness Campaign Manager

Red Hat

Public Company; 5001-10,000 employees; RHT; Computer Software industry

August 2013Present (1 year 2 months) Raleigh-Durham, North Carolina Area

- Editor in Chief, The Enterprisers Project
- Lead strategic integrated global awareness campaigns
- Manage campaigns across the organization, including orchestrating strategic input and execution across marketing's functional areas, business unit teams, and regional marketing and sales teams
- Establish communication strategies for campaign efforts by audience and segment and marketing mix strategies to support integrated campaign efforts and performance targets
- Manage the day-to-day activities of a campaign (e.g. project management activities, performance measurement, budgeting), including working with a virtual team to drive execution against specific objectives and guidelines
- Lead and execute social media activity to increase Red Hat awareness among senior leaders
- Build tools and programs to empower the sales team to work with CIOs

Global Social Marketing Manager

Lenovo

Public Company; 10,001+ employees; LNGVY; Computer Hardware industry

January 2009July 2013 (4 years 7 months) Raleigh, NC

• Initiated Lenovo’s global social media strategy; outlined the content, tone of voice, and best practices for multiple digital platforms, including Lenovo’s Blogs, Facebook, YouTube, Twitter, Flickr, LinkedIn, Instagram, and Pinterest
• Managed teams to train countries how to use multiple tools including Omniture, Radian6, and Google Analytics, to create analytic dashboards for social campaigns and sentiment moderation.
• Worked with the country level social media managers to roll up accounts into one over-arching Lenovo account on Facebook and YouTube in an effort to leverage resources and maintain brand consistency
• Created and staffed the Lenovo Singapore Social Media Centre of Excellence, a team which was developed abroad in order to meet the demand for a more cross-divisional product launch and branding campaign approach
• Managed the global social media marketing budget
• Created an internal training package to educate employees on how to properly engage with and for the Lenovo brand in the social media space
• Integrated social media marketing campaigns with strategic partners and key industry influencers to in rease our share of voice
• Educated customer service and sales/tech support teams on proper crisis communications and best practices in the event of a customer fallout on a social media channel
• Implemented Lenovo’s social media strategy for the annual Consumer Electronics Show (CES), achieving #1 share of voice among high-tech companies in 2013 and 2012; hosted annual event for more than 300 industry bloggers and influencers
• Managed the Lenovo Advocates and Influencers program, a group created to increase our brand awareness to new to new audiences
• Established several Lenovo corporate sponsorships, including the title sponsorship of Raleigh’s annual music festival Hopscotch, gdgt events, BlogWorld & CES
• Collaborated with social media, public relations, and advertising agencies across the world on marketing campaign concepts and execution

Product Launch Manager

Lenovo

Public Company; 10,001+ employees; LNGVY; Computer Hardware industry

February 1997January 2009 (12 years) Raleigh-Durham, North Carolina Area

• Ensured launch readiness of marketing, product and sales teams by tracking and coordinating the timeliness of global marketing assets, events and campaigns
• Enabled all appropriate sales channels (IBM Sales Force, Telesales, IBM.com, Business Partners, etc.) to achieve revenue goals
• Leveraged knowledge of campaign programs, marketing, and sales methods to ensure optimum alignment between marketing and channel sales, sales support, and technical support teams
• Drove channel and sales feedback to brand teams to ensure offering success and customer satisfaction
• Created and staffed the Lenovo India Marketing Centre of Excellence, a team developed abroad in order to meet the demand for a more cross-divisional product launch and branding campaign support

Product and Price Guide Team Leader

IBM

Public Company; 10,001+ employees; IBM; Information Technology and Services industry

February 1996February 1997 (1 year 1 month)

Produced monthly worldwide catalog of IBM products and prices for the sales teams.

Automated the process using Lotus Notes and Adobe FrameMaker

Nano Serwich's Skills & Expertise

  1. Social Media
  2. Social Media Marketing
  3. Social Media Relations
  4. Building Relationships
  5. Project Management
  6. Strategic Planning
  7. Demand Generation
  8. Multi-channel Marketing
  9. Product Marketing
  10. Product Management
  11. Digital Marketing
  12. Go-to-market Strategy
  13. Marketing Strategy
  14. Web Analytics
  15. Integrated Marketing
  16. Online Advertising
  17. Marketing
  18. Account Management
  19. Sales
  20. Channel
  21. Event Management
  22. Leadership
  23. Lead Generation
  24. Marketing Management
  25. Strategic Partnerships
  26. Online Marketing
  27. E-commerce
  28. Strategy
  29. B2B
  30. Creative Direction
  31. Marketing Communications
  32. Management
  33. Enterprise Software
  34. Program Management
  35. Cross-functional Team Leadership
  36. Blogging
  37. Facebook
  38. Competitive Analysis
  39. Salesforce.com
  40. Email Marketing
  41. CRM
  42. B2B Marketing
  43. Analytics
  44. Direct Marketing
  45. Product Launch
  46. Sales Enablement
  47. Digital Strategy
  48. Brand Management
  49. Sales Operations
  50. Partner Management

View All (50) Skills View Fewer Skills

Nano Serwich's Education

Duke Center for Documentary Studies

Certificate

20132016 (expected)

Francis Marion University

English

19901994

Activities and Societies: Minor in Art

Nano Serwich's Additional Information

Websites:
Interests:

Documentaries, Art, Travel, Friends and Family

Honors and Awards:

• Lenovo Marketing Champion Award August 2011; Awarded by executives for spearheading the first Global Lenovo Social Media Strategy
• Lenovo Prometheus Award October 2008; Awarded by peers for outstanding collaboration
• Lenovo Bravo Award October 2008, June 2007, September 2006, April 2006, September 2005; Awarded by executives for project-based work
• Lenovo Mt. Everest Award April 2008; Awarded by executives for the implementation of the Lenovo India Marketing Hub of Excellence
• IBM Bravo Award October 2004, June 2004; Awarded by executives for project-based work

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