Consultant tying marketing strategy to corporate strategy; deep web expertise; cofounder, Moderandi (SaaS)
Phoenix, Arizona Area
- Current
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- Co-Founder at Moderandi Inc.
- Past
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- Strategic Marketing + Entertainment Consultant at Fine Frenzy Entertainment
- Managing Director, New Media at Imagitas
- National Account Executive at ITI Marketing Services, Inc.
- Vice President & General Manager at Omaha Racers, Continental Basketball Association
- Assistant General Manager / Director of Public Relations at Grand Rapids Hoops, Continental Basketball Association
- Education
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- University of California, Los Angeles - The Anderson School of Management
- University of Michigan
- Recommended
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3 people have recommended Nancy - Connections
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- Websites
Nancy Sagar’s Summary
Strategic revenue-focused VP with a passion for building new products, revenue streams, marketing channels & profitable businesses that provide economic + social value. 17 years of B2B and B2C experience in a wide variety of industries -- internet, technology, healthcare, biotech, CPG, luxury consumer products, professional services, advertising, retail energy, legal, construction, entertainment & professional sports. My motto: "Make it happen!"
Nancy Sagar’s Specialties:
Corporate/new business strategy, product development, traditional & internet marketing (content strategy, blogging, social media, publicity, writing, design, SEO/SEM, PPC, email marketing, web development), sales process, lead generation & nurturing, branding & positioning, copywriting, customer care, vendor & people management.
Nancy Sagar’s Experience
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Co-Founder
Moderandi Inc.
(Internet industry)
2004 — Present (5 years )
Moderandi is a SAAS provider with two products including the Consulting M.O. (www.consultingmo.com) and the upcoming Qlutch (www.qlutch.com). These subscription products provide best practices, processes, wizards & tools to help consultants, entrepreneurs, sales & marketing teams & senior executives plan, drive, execute & measure their revenue initiatives. Topics include:
1. Strategic planning: Positioning, branding, distribution, pricing, sales process, planning, budgeting;
2. Tools & processes: Naming, messaging, collateral, websites, sales management, CRM;
3. Campaigns: Biz dev, SEO, PPC, email marketing, publicity, telemarketing, trade shows, direct mail, online ads, blogging, social media, radio, TV, print;
4. Measurement & support: ROI, customer lifetime value, recruiting, copywriting, graphic design.
I also provide revenue-focused consulting services to CEOs in a variety of industries including biotech, healthcare, consumer products, digital media, CPG, professional services, construction, and computer hardware. -
Strategic Marketing + Entertainment Consultant
Fine Frenzy Entertainment
(Motion Pictures and Film industry)
August 2001 — 2004 (3 years )
Strategic marketing & management consultant for entrepreneurs/CEOs in early-stage companies in entertainment, healthcare, construction, biotech, and consumer products industries.
As an aspiring filmmaker, I also built a slate of feature film projects, negotiated option contracts, raised capital, pitched projects, coached writers, and personally adapted a novel for the screen (promoted at the Cannes Film Festival in 2004). I also developed business plans & provided creative consulting for independent film producers. -
Managing Director, New Media
Imagitas
(Privately Held; PBI; Marketing and Advertising industry)
August 1996 — July 2001 (5 years )
Built new advertiser-supported revenue platforms (web, print and phone) for government agenciy partners including the U.S. Postal Service. Defined, recruited and led new functional areas to successfully launch and manage those products. Created business and operating plans for new media ventures.
Imagitas is now a division of Pitney Bowes. -
National Account Executive
ITI Marketing Services, Inc.
(Marketing and Advertising industry)
August 1995 — July 1996 (1 year )
Recruited to build ITI’s client base in new industries outside the company’s core competencies. Sold high-volume telemarketing services to clients including HBO and the U.S. Olympic Committee. Won a coveted new client after solving a network technology challenge that three vendors and the CTO said was imposssible to overcome. Negotiated subcontracts to handle overflow for a telethon that produced 103,000 calls in three hours.
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Vice President & General Manager
Omaha Racers, Continental Basketball Association
(Sports industry)
August 1993 — August 1995 (2 years 1 month)
Drove performance in corporate sales, marketing and operations with P&L responsibility and a staff of ten. Set records for attendance, sponsorship sales and ticket revenue despite price increases of up to 48%. Redesigned arena to create more luxury seating, a corporate entertainment area, and a new group section for schools and charitable organizations. Created and sold media, in-store, and in-arena promotions to clients including IBM, American Airlines, Burger King, Budweiser, Miller Brewing and Pepsico.
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Assistant General Manager / Director of Public Relations
Grand Rapids Hoops, Continental Basketball Association
(Sports industry)
August 1991 — August 1993 (2 years 1 month)
Managed corporate sales, marketing, operations & public relations for the league’s most profitable franchise. Promoted to Assistant General Manager after one season; managed sales staff of four. Generated new advertising inventory in the arena, including one placement that sold for a 260% premium. Closed the largest sponsorship deal in franchise history with a client the CEO had unsuccessfully pursued for four years.
Nancy Sagar’s Education
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University of California, Los Angeles - The Anderson School of Management
MBA , 2009 — 2011 (expected)
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University of Michigan
BA with Distinction , Economics, Communications , 1987 — 1991
Received two university-wide awards for leadership; Special Sections Coordinator for The Michigan Daily with staff of 40 account executives; Pi Beta Phi women’s fraternity executive board.
- Activities and Societies:
- Michigan Daily, Pi Beta Phi
Additional Information
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Interested In:
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