Nancy Sagar

Nancy Sagar

Revenue-focused marketing strategy consultant with a passion for big entrepreneurial challenges

Greater Los Angeles Area

Current
  • Marketing Strategy Consultant at Self-employed
  • Co-Founder at Moderandi Inc.
Past
  • Strategic Marketing + Entertainment Consultant at Fine Frenzy Entertainment
  • Managing Director, New Media at Imagitas
  • National Account Executive at ITI Marketing Services, Inc.
  • Vice President & General Manager at Omaha Racers, Continental Basketball Association
  • Assistant General Manager / Director of Public Relations at Grand Rapids Hoops, Continental Basketball Association
Education
  • University of California, Los Angeles - The Anderson School of Management
  • University of Michigan
Connections
227 connections
Industry
Marketing and Advertising
Websites

Nancy Sagar’s Summary

Strategic revenue-focused VP with a passion for building new products, revenue streams, marketing channels & profitable businesses that provide economic + social value. 18 years of B2B and B2C experience in a wide variety of industries -- internet, technology, healthcare, biotech, CPG, luxury consumer products, professional services, advertising, retail energy, legal, construction, entertainment & professional sports. My motto: "Make it happen!"

Nancy Sagar’s Specialties:

Corporate/new business strategy, product development, traditional & internet marketing (content strategy, blogging, social media, publicity, writing, design, SEO/SEM, PPC, email marketing, web development), sales process, lead generation & nurturing, branding & positioning, copywriting, customer care, vendor & people management.


Nancy Sagar’s Experience

  • Marketing Strategy Consultant

    Self-employed

    (Marketing and Advertising industry)

    October 2007Present (2 years 2 months)

    I guide early-stage companies to build compelling customer value propositions, realistic revenue plans, and highly targeted marketing initiatives to support their overarching corporate goals ... typically on a fraction of the budget enjoyed by well-funded startups. My typical client is an eager CEO who needs A-level talent on a part-time basis and truly believes that marketing is the engine that drives revenue and profit in a successful organization.

  • Co-Founder

    Moderandi Inc.

    (Internet industry)

    2004Present (5 years )

    Moderandi is a SAAS provider with two products including Growth Panel (www.growthpanel.com), the Intelligent Marketing Platform, and the upcoming Qlutch (www.qlutch.com). These subscription products provide best practices, processes, wizards & tools to help consultants, entrepreneurs, sales & marketing teams & senior executives plan, drive, execute & measure their revenue initiatives. Topics include:

    1. Strategic planning: Positioning, branding, distribution, pricing, sales process, planning, budgeting;

    2. Tools & processes: Naming, messaging, collateral, websites, sales management, CRM;

    3. Campaigns: Biz dev, SEO, PPC, email marketing, publicity, telemarketing, trade shows, direct mail, online ads, blogging, social media, radio, TV, print;

    4. Measurement & support: ROI, customer lifetime value, recruiting, copywriting, graphic design.

    I also provide revenue-focused consulting services to CEOs in a variety of industries including biotech, healthcare, consumer products, digital media, CPG, professional services, construction, and computer hardware.

  • Strategic Marketing + Entertainment Consultant

    Fine Frenzy Entertainment

    (Motion Pictures and Film industry)

    August 20012004 (3 years )

    Strategic marketing & management consultant for entrepreneurs/CEOs in early-stage companies in entertainment, healthcare, construction, biotech, and consumer products industries.

    As an aspiring filmmaker, I also built a slate of feature film projects, negotiated option contracts, raised capital, pitched projects, coached writers, and personally adapted a novel for the screen (promoted at the Cannes Film Festival in 2004). I also developed business plans & provided creative consulting for independent film producers.

  • Managing Director, New Media

    Imagitas

    (Privately Held; PBI; Marketing and Advertising industry)

    August 1996July 2001 (5 years )

    Built new advertiser-supported revenue platforms (web, print and phone) for government agenciy partners including the U.S. Postal Service. Defined, recruited and led new functional areas to successfully launch and manage those products. Created business and operating plans for new media ventures.

    Imagitas is now a division of Pitney Bowes.

  • National Account Executive

    ITI Marketing Services, Inc.

    (Marketing and Advertising industry)

    August 1995July 1996 (1 year )

    Recruited to build ITI’s client base in new industries outside the company’s core competencies. Sold high-volume telemarketing services to clients including HBO and the U.S. Olympic Committee. Won a coveted new client after solving a network technology challenge that three vendors and the CTO said was imposssible to overcome. Negotiated subcontracts to handle overflow for a telethon that produced 103,000 calls in three hours.

  • Vice President & General Manager

    Omaha Racers, Continental Basketball Association

    (Sports industry)

    August 1993August 1995 (2 years 1 month)

    Drove performance in corporate sales, marketing and operations with P&L responsibility and a staff of ten. Set records for attendance, sponsorship sales and ticket revenue despite price increases of up to 48%. Redesigned arena to create more luxury seating, a corporate entertainment area, and a new group section for schools and charitable organizations. Created and sold media, in-store, and in-arena promotions to clients including IBM, American Airlines, Burger King, Budweiser, Miller Brewing and Pepsico.

  • Assistant General Manager / Director of Public Relations

    Grand Rapids Hoops, Continental Basketball Association

    (Sports industry)

    August 1991August 1993 (2 years 1 month)

    Managed corporate sales, marketing, operations & public relations for the league’s most profitable franchise. Promoted to Assistant General Manager after one season; managed sales staff of four. Generated new advertising inventory in the arena, including one placement that sold for a 260% premium. Closed the largest sponsorship deal in franchise history with a client the CEO had unsuccessfully pursued for four years.


Nancy Sagar’s Education

  • University of California, Los Angeles - The Anderson School of Management

    MBA , 20092011 (expected)

  • University of Michigan

    BA with Distinction , Economics, Communications , 19871991

    Received two university-wide awards for leadership; Special Sections Coordinator for The Michigan Daily with staff of 40 account executives; Pi Beta Phi women’s fraternity executive board.

    Activities and Societies:
    Michigan Daily, Pi Beta Phi

Additional Information

Nancy Sagar’s Websites:


Nancy Sagar’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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