
Experienced Marketing Consultant & Now Online Sales for your Dream Car
Santa Fe, New Mexico Area

Experienced Marketing Consultant & Now Online Sales for your Dream Car
Santa Fe, New Mexico Area
• Over 25 years in media relations, research, coaching & counseling clients
• Over 25 years working with promotions, strategies and plans, utilizing television, radio, cable, internet, print, or events
• Over 25 years in negotiation of rates, payment plans, discounts, budget analysis, preparation and review
• Over 17 years experience writing, producing and directing radio or television commercials, or print pieces.
• Over 17 years experience working with news organizations at television and radio stations.
• Over 10 years experience working independently in remote offices, with minimum supervision.
• Strong written and oral presentation skills throughout my career. Have won awards at Toastmasters events. My high school year editor and newspaper assoc editor.
• Developed and executed successful campaigns and promotions due to results driven communication strategies with adherence to budgets and deadlines.
• Two degrees in business plus graduate management classes in Environmental Issues, Intellectual Property, and aspects of developing business plans for technical areas.
• Team player – have worked with representatives from all departments
• Easily established rapport with all types of individuals at all levels and in wide variety of fields.
• VERY ACCOMPLISHED: utilizing the internet to find research and information. and in Microsoft excel, word, and powerpoint.
• Exceptional research abilities with resourcefulness & computer literacy. Frequently the computer resource.
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Produced and directed public access programming
Created, managed and executed mixed media advertising campaigns
In-depth market research and analysis (with strategic insights) for a variety of corporations
Skilled presenter to top level executives
Creative problem solver
Experienced media negotiator
Passionate about coaching, training and mentoring sales teams.
Network of contacts in media, NGO's and private corporations
(Computer Software industry)
April 2009 — Present (8 months)
(Automotive industry)
2009 — Present (less than a year)
Internet Sales Consultant for New and Pre-Owned Vehicles.
(Public Company; Broadcast Media industry)
2005 — April 2009 (4 years )
KRQE-TV & KRQE.com - ad sales.
(Broadcast Media industry)
2001 — April 2009 (8 years )
Station is owned by Lin Television.
Clients include both local direct, local agency and regional agency accounts. Remote sales person working out of the Santa Fe state capitol. KRQE-TV is physically located in Albuquerque, New Mexico
(Marketing and Advertising industry)
2001 — 2006 (5 years )
(Marketing and Advertising industry)
2001 — 2006 (5 years )
(Privately Held; 10,001 or more employees; Marketing and Advertising industry)
1998 — 2001 (3 years )
Regional Account Representative for Los Alamos, Las Vegas (NM), Taos. Also sold some in other markets by this company. Based on Los Alamos. Company was independent sales for other cable company -- eventually sold to Comcast.
(Media Production industry)
1994 — 1998 (4 years )
Produced sports programs featuring children in sports - later moved to include high school football and baseball.
Begin the kids classes that continued after I left.
Produced series of special shows featuring new library, parachut jumps in Los Alamos, fire safety and more.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1993 — 1994 (1 year )
online sales - Hobbs, New Mexico. in person sales - Santa Fe, Taos. Received special training after Santa Fe that helped to be the be person with the biggest increase year to year.
(Broadcast Media industry)
1990 — 1993 (3 years )
KJAC-TV4 changed call letters to KBTV a few years after I left. Local and Regional Sales. Lead sales person prior to leaving. Also a key computer resource and the "package queen" that I began in radio sales.
(Broadcast Media industry)
1990 — 1990 (less than a year)
Temporarily worked there - covering list by salesperson that was promoted to local sales manager. Returned to B-95 - as a regional sales representative.
(Broadcast Media industry)
1986 — 1990 (4 years )
KZZB-95 or B-95 went silent in 91, shortly after I left. . It was CHR station, #1 in 12+. progressed from entry level sales to regional sales after a brief stay at KBMT-TV. I worked variety of accounts -- both local direct and regional. Received lots of valuable sales training.
(Marketing and Advertising industry)
1981 — 1986 (5 years )
Largest Account - Gulf States Utilities - Now "Etex". Also worked with local soft drink, local hardware store, roofing distributor, and many more. Agency closed several years after I left. Key partners were Herschel Mathews and Tommy Vance.
BBA , Management , 1980 — 1981
Second degree in Management
BBA , Marketing , 1978 — 1980
Worked for Dr McNeal helping with his book on Consumer Behavior
Data Mining (searching the web for answers), Digital Photography & Making Music Videos, Geneology, History, Hiking, New Technology, Psychographics, Science Fiction, Videography
Owner of Texas Aggies of Los Alamos (and New Mexico) http://www.linkedin.com/groups?gid=1916209,
Manager of Santa Fe Area Business Networking http://www.linkedin.com/groups?home=&gid=1797514,
Involved in TEDx Event http://tedxtamayanm.com,
Contact me at Beaver Motors 505-992-1792