Internet Strategist and Efficiency Expert, DowntownWomensClub.com
Greater Boston Area
Internet Strategist and Efficiency Expert, DowntownWomensClub.com
Greater Boston Area
I help companies run more efficiently, making it easier for them to deliver their products and services. I do this by leveraging the latest Internet technologies, streamlining operations and communicating effectively. Using what I've learned while getting my MBA at Harvard, and from my experience at both large and small companies, I make processes flow more smoothly.
*Strategy planning and execution
*Communications strategies
*Social media
*Online communities
*Project management
*Writing
(E-Learning industry)
September 2005 — Present (3 years 11 months)
Responsible for developing, testing and providing service for DowntownWomensClub.com social networks.
* Increased DowntownWomensClub.com revenues by 66% and increased client base by 85% through execution of a targeted strategy and use of social media tools such as blogs, wikis and message boards.
* Re-designed DowntownWomensClub.com communications, including website and e-newsletters, improving stickiness and generating a 1000% increase in website hits, as well as a 200% increase in click-throughs. Increased conversion rates by 69%.
* Streamlined operations to handle a 40% increase in number of local chapters. Simplified processes for reaching local markets.
* Designed and delivered training on virtual networking
software and on social media tools such as blogs and wikis.
* Planned and implemented new online membership benefits such as access to career and marketing resources. Used wiki to manage projects.
* Wrote monthly "Technology Tip" column for e-newsletter; blogged on technology and marketing strategies for eWomensDish blog.
2009
MBA , Project and Technology Management
BA , Mathematics and Biological Sciences
Web 2.0, Internet Strategy, Writing, Marketing, Fitness, Kayaking, Hiking, Biking, Snowshoeing, Walking
Founding member, OMS Online Marketing Council
Mentor for both Harvard and Babson MBA Mentor Programs
Advisory Board, Downtown Women's Club
Member, Appalachian Mountain Club
Treasurer, Executive Board of Harvard Business School Women's Association(2001-2004)