CEO at Navigate Boomer Media, LLC
Greater Los Angeles Area
- Current
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- CEO at Navigate Boomer Media, LLC
- President at Best Boomer Towns, LLC
- President at Navigate Public Relations, SEO & Marketing
- Past
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- Vice President at The Phelps Group
- Promotion Director at Adlink
- Account Manager at Los Angeles Times
- Account Manager at The Arizona Republic
- Education
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- Pepperdine University, The George L. Graziadio School of Business and Management
- Iowa State University
- Recommended
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17 people have recommended Nancy - Connections
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333
connections
- Industry
- Online Media
- Websites
Nancy Shonka Padberg’s Summary
CEO of Navigate Boomer Media, LLC an online rep firm for 100 baby boomer websites, blogs, social networking communities and streaming radio. We also provide online research services to advertisers and marketers from our broad pool of active baby boomers.
Founder/Publisher, Best Boomer Towns, LLC. A website that provides key data in 21 U.S. towns for relocating Baby Boomers. Original content from columnists and bloggers. www.bestbooomertowns.com
President, Navigate Marketing, Public Relations & SEO Firm in Santa Monica, May 2005. Former Fortune 500 Executive, earned MBA and energetic executive that delivers results. Co-author of leadership book available on Amazon.com, "The American Dream in a Kilt."
Vice President at The Phelps Group in Santa Monica for seven years. Key clients included PETCO, Tahiti Tourisme, Pepperdine University, LA Fitness and The Fairmont Hotels & Resorts. Managed and led clients in marketing and communications objectives, coached account team while focusing on increasing revenues, creating processes, contract negotiations, team leader, recruiting key talent, streamlining communications and analyzing potential acquisition targets. Average agency annual growth 18%. (PR, Promotion, Advertising, Partnerships, Strategy, Negotiations, Revenue Generation)
Director for two years at Adlink creating strategic partnerships for networks and clients. Examples include Pillsbury and The Food Network, Hyundai and E! Entertainment and SeaWorld and Discovery's Shark Week. Increased revenue 48% through creative programs.
Account Manager for seven years at The Los Angeles Times negotiating multi-million dollar contracts. Responsible for $38 million revenue in various categories of retail, entertainment and fashion. Increased revenues on average of 12% annually.
Nancy Shonka Padberg’s Specialties:
Creating and Increasing existing revenue streams, marketing, communications, SEM, SEO, negotiations, brand and identity, strategic partnerships, organizational development.
Nancy Shonka Padberg’s Experience
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CEO
Navigate Boomer Media, LLC
(Online Media industry)
August 2009 — Present (4 months)
Navigate Boomer Media is the largest U.S. Baby Boomer online media rep firm for original rich content publishers of websites, blogs, social networking communities and streaming radio. Navigate Boomer Media also provides online research services to advertisers and marketers from its broad pool of active baby boomers.
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President
Best Boomer Towns, LLC
(Online Media industry)
December 2008 — Present (1 year )
Our team selected the best 21 towns to retire or relocate in the U.S. based on Baby Boomer Criteria. Creating a vision, driving revenues, research, collaboration, recruiting, leading and inspiring individuals and teams as well as utilizing original content. The towns are also highlighted weekly on Voice America's Best Boomer Towns Talk Radio Show on Thursdays at Noon PDT and 3:00 pm ET
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President
Navigate Public Relations, SEO & Marketing
(Internet industry)
May 2005 — Present (4 years 7 months)
Interim President
Increase Revenues
Strategy
Business and Marketing Plans
Brand Development
Strategic Partnerships
SEO
Blog Development
Website Development
Affiliate Marketing
Marketing
Public Relations
Communication analysis for organizations
Aligning employees and processes for profitability -
Vice President
The Phelps Group
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1998 — 2005 (7 years )
VP and Team Leader for Branding, Marketing and Communications programs for Fairmont Hotels & Resorts, Whole Foods Markets, LA Fitness, Pepperdine teams through research, promotions and brand development strategies. Instrumental in company growth through agency acquisition targets, streamlined processes and communications, recruited key talent, speaking engagements, mentored interns and new hires.
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Promotion Director
Adlink
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 1997 — October 1998 (1 year 10 months)
Creative programs with Networks and Fortune 500 clients that increased revenue 48%.
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Account Manager
Los Angeles Times
(Public Company; 5001-10,000 employees; Newspapers industry)
1990 — 1997 (7 years )
Consulting and negotiating million dollar contracts with retail, national and entertainment clients.
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Account Manager
The Arizona Republic
(Public Company; 1001-5000 employees; GCI; Newspapers industry)
1988 — 1990 (2 years )
Nancy Shonka Padberg’s Education
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Pepperdine University, The George L. Graziadio School of Business and Management
MBA , Business , 2002 — 2003
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Iowa State University
Bachelor of Science , Advertising, Fashion Merchandising , 1984 — 1988
- Activities and Societies:
- ISU Big 12 Golf Team, Kappa Delta Sorority, Iowa State Daily Account Manager
Additional Information
Nancy Shonka Padberg’s Websites:
Nancy Shonka Padberg’s Interests:
Golf, Travel, Reading, Writing, Making a Difference
Nancy Shonka Padberg’s Groups:
Pepperdine Alumni, AMA Speaker, Executive Women Golf Association, BOD LA Youth Newspaper written by Foster children and Teenagers dealing with today's issues
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Advertising Professional -
PEPPERDINE ALUMNI & AFFILIATES PROFESSIONAL XNETWORKING GROUP -
PRwise -
Marketing to Seniors -
Social Media Academy -
VoiceAmerica Talk Radio Network -
Advertising Measurement Forum
Nancy Shonka Padberg’s Honors:
2009 Pepperdine University Leadership Counsel
2003 Nominated for Outstanding Alumni, ISU
2002 Nominated for Women to Watch by The Los Angeles Business Journal
2002 New Business Award, The Phelps Group
2001 Recruiting Best Talent Award, The Phelps Group
1998 Nominated for the Leadership Award for WICT, Adlink
1996 Creative Development Award - Pillsbury Program, The Los Angeles Times
1995 Retail Person of the Year with 27% revenue increases, The Los Angeles Times
1993 Creating and Selling New Business, second place, The Los Angeles Times
Nancy Shonka Padberg’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
