CCO at Nosmay Company Limited
Ghana
- Current
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- CCO and MD (Multimedia) at Nosmay Company Limited
- Head of Country Investments at MTI Ghana Limited
- Past
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- General Manager at Gateway Broadcast Services (Ghana) Limited
- Group Consumer Segment Manager at Celtel International B.V.
- Marketing Manager at Unilever Francophone West Africa
- Marketing Manager (Foods) at Unilever Ghana
- • Trade Marketing Manager (Foods) at Unilever Ghana
- Regional Brand Manager - Royco at Unilever Africa Regional Group
- Brand Manager at Unilever Ghana
- Education
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- University of Leeds
- Augusco
- Christ The King International School
- Recommended
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13 people have recommended Michael Harry - Connections
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- Industry
- Telecommunications
Michael Harry Yamson’s Summary
CAREER & ACHIEVEMENTS:
An experienced Marketing Manager and Business Development Manager with a proven track record of entrepreneurship; successful in multi-cultural environments and commercial market sectors.
Providing high-level marketing operational control to build consistently improved business performance, specializing in trade marketing, brand development, and launch strategies.
Strong leadership in building cohesive teams around a clearly defined objective, identifying training issues to meet both functional & individual goals & using performance reviews & skills gap analysis in planning training.
Financially aware & commercially astute, collaborating on budget setting, putting together brand plans & submission of budget estimate; managing overheads budget & allocating resources to meet brand development plans.
Experienced in creating competitive advantage through relationship building & strategic alliances (both with Government & global commercial organisations); and marketing & brand strategy development & brand management.
• Brand equity management for global, regional and leading local brands across West, East and South Africa
• Development of Trade Marketing, Channel and merchandising strategies for developing economies and low-income markets.
• Formulation of customer loyalty strategies to create sustained value
PROFESSIONAL GOALS:
• Interested in Senior/Board level roles that will offer executive responsibility for innovation and the development of the marketing team
• Will accept roles in English speaking Africa, the Middle East or Europe primarily. I will consider other locations based on the job content.
• Knowledge of the Ghanaian, Francophone and generally, African FMCG markets will be valuable to any organisation in D&E markets, particularly where there is a need to develop strong marketing and trade marketing teams.
Michael Harry Yamson’s Specialties:
• INNOVATION:
Thinking out of the box for fresh, exciting insights to tackle business challenges
Revitalising business process and product innovation
• TEAM LEADERSHIP:
Build co-operative networks/team working relationships
Passionate leadership and enthusiasm for growth
Develop skills and capacity within the broader team.
• BRAND ACTIVATION
Experienced Brand Builder, Leading Edge skills for FMCG and D&E markets, Developed skill in aligning customer activation to business results
Michael Harry Yamson’s Experience
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CCO and MD (Multimedia)
Nosmay Company Limited
(Privately Held; Telecommunications industry)
March 2009 — Present (9 months)
Nosmay is a growing ICT business with big ambitions that has grown from a computer retailing operation to a major supplier of connectivity and ICT solutions to Ghana Club 100 firms, government and educational institutions.
• Develop and launch a combined-platform innovation to redefine DTH home entertainment and communication.
• Restructure and lead the sales and marketing teams.
• Redefine market scope and target customer and lead development of strategy to address the new opportunity.
• Develop and launch a combined-platform innovation to redefine DTH home entertainment and communication. -
Head of Country Investments
MTI Ghana Limited
(Privately Held; Telecommunications industry)
2009 — Present (less than a year)
MTI Ghana is a subsidiary of MTI plc which is listed in Nigeria. MTI has built over 600-turnkey & free supply sites in Nigeria; inclusive of both co-location and site maintenance services.
• Identify major opportunities in energy and other socio-economic infrastructure
• Develop corporate relations to position MTI as a preferred development partner
• Manage all associated bidding processes
• Update on political and sectoral issues and advice MTI on appropriate responses and pro-active strategies -
General Manager
Gateway Broadcast Services (Ghana) Limited
(Privately Held; Broadcast Media industry)
May 2007 — January 2009 (1 year 9 months)
• Appointed to launch the service in Ghana
• Responsibility for corporate and go-to-market strategy
• Set up new business from scratch (Customer Care/Sales/Marketing)
• Built key relationships with regulatory, banking and business partners
• Achieved in 15 month year of operations, the largest network of distributors, installers and category leadership. We overhauled the 20-year dominance of the previous monopoly. -
Group Consumer Segment Manager
Celtel International B.V.
(Privately Held; 1001-5000 employees; Telecommunications industry)
July 2006 — January 2007 (7 months)
• Appointed to lead consumer segment business across 15 countries in Africa
• Responsibility for strategy and oversight for over €1 billion turnover business
• Introduced a standardised market immersion model for building of consumers knowledge
• Developed viral marketing strategies for implementation across the group
• Developed commercialisation strategies to maximise profits from investments in music assets
• Developed and deployed novel strategic distribution systems in Tanzania, Sierra Leone and Madagascar -
Marketing Manager
Unilever Francophone West Africa
(Public Company; 501-1000 employees; Consumer Goods industry)
June 2004 — May 2006 (2 years )
Leading FMCG business with investments in Food, Home & Personal Care businesses
• Appointed to lead marketing department & Business Team with responsibility for the over €85m Francophone West Africa (FWA) Foods business
Key responsibilities:
• Managed portfolio including Lipton, Knorr; Blue Band, Calvé & Dinor
• Developed & implemented Brand Equity plans across 5 key markets
• Developed & implemented new channel & consumer mixes to drive penetration & consumption
• Led & co-ordinated 3 managers, developing & launching new brand positioning for Dinor
• Finalised & implemented both the Knorr & Blue Band launches in Sénégal
• Successfully used radio-led promotions to regenerate brand attraction with young consumers
• Finalised West African price positioning review leading to category cost, pricing & profitability
• Implemented strategy to grow Dinor consumer business from 9% sales to 19% in 2005
• Report to the Marketing Director. -
Marketing Manager (Foods)
Unilever Ghana
(Public Company; 501-1000 employees; UNIL; Consumer Goods industry)
January 2002 — May 2004 (2 years 5 months)
Led the Foods marketing department and Business Team (FBT) with responsibility for the 30 million Euro Foods portfolio.
Key responsibilities included:
• Accountable for developing, agreeing & implementing strategy delivery
• Developed & implemented Brand Equity Management plans for global & local portfolio
• Facilitated creativity on brand management & agency teams strategies
• Managed "consumer-connect" programme to feed the innovation & activation plans
• Drove team to launch expanded range of Lipton & migrated bakery fats brand into Blue Band
• Developed novel & innovative activations to grow the savoury & spreads businesses
• Developed & launched low-income consumer mixes for oils, spreads & savoury categories
• Successfully re-defined & re-launched oil, spreads, bakery & tea businesses
• Led FBT & brand Foods portfolio to over 30% contribution to turnover & profits from 22%
• Managed 2 managers & 2 assistants; & reported to the Marketing Director. -
• Trade Marketing Manager (Foods)
Unilever Ghana
(Public Company; 501-1000 employees; UNIL; Consumer Goods industry)
September 2000 — December 2001 (1 year 4 months)
Key responsibilities:
• Appointed to develop Food channels, grow brand share & merchandising for the entire business
• Drove change management & adapted Trade channels to drive competitive advantage
• Formulated customer loyalty & Trade marketing strategies to create sustained value
• Developed distribution strategies to maximise profitability of Unilever brands
• Led focus on emerging channels of trade & developed strategies to cover business priorities
• Worked with Customer Service & HR Directors to develop Trade Marketing team’s effectiveness
• Implemented Group Merchandising strategy & Non-Distributive Trade infrastructure
• Trained & developed Customer Service & Food Marketing teams on best practice tools
• Built & launched Alternative Channels infrastructure & supported sales team & distributor network
• Redesigned the Bakery channel management to achieve 82% growth in one year
• Led 2 managers & 2 assistants; & reported to the Customer Service Director. -
Regional Brand Manager - Royco
Unilever Africa Regional Group
(Public Company; 1001-5000 employees; Consumer Goods industry)
October 1998 — August 2000 (1 year 11 months)
* I was responsible for developing innovation products along with their launch strategies to support the delivery of revenue and profit targets in the various country units.
* Rolled out the successful launch of Royco in Ghana, to Tanzania and Mozambique
* Managed product innovations and the introduction of new packaging designs across the Africa Regional Group.
* I worked on the development of regional communication strategy, and managed the market and competitor intelligence hub for collecting and sharing regional market activity in savoury.
I reported to the Marketing Manager of the Savoury Regional Innovation Centre but I did not have direct turnover or profit responsibility. -
Brand Manager
Unilever Ghana
(Public Company; 501-1000 employees; UNIL; Consumer Goods industry)
October 1995 — September 1998 (3 years )
As Brand Manager I was responsible for managing the brand equities of Royco and Lipton and for implementing consumer activities to drive top and bottom line growth. I reported to the Marketing Manager (Foods).
Key Responsibilities:
• Successfully launch Savoury and Tea as Unilever managed businesses in Ghana
• Manage the expansion of the savoury business via innovation
• Set up and run dedicated market service infrastructure
• Build cross-country network of retailer associations affiliated to the Unilever Key Distributor system
• Research and establish a network of Ghanaian savoury product suppliers to secure the ethnic flavours strategy
Michael Harry Yamson’s Education
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University of Leeds
2 II , Economics and Management , October 1992 — July 1995
Graduated with Honours in Economics and Management studies.
- Activities and Societies:
- African Society (Member), Soccer (Lupton Flats social)
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Augusco
Economics, Business Management, Government 1985 — 1992
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Christ The King International School
1982 — 1985
Additional Information
Michael Harry Yamson’s Interests:
• Out-of-the-box thinking, building co-operative networks and team working relationships, formulating strategic plans, business process and product innovations, coaching skills and building capacity within marketing and trade marketing teams • Jazz, old Motown music, Soccer, tennis, golf
Michael Harry Yamson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
