Nadia Payan

Current

Search Specialist at Outrider (GroupM Company)

Past

Blogger at The Dieline
Student Assistant at University of Florida
Account Management Intern at Euro RSCG

Marketing Intern at Organisation de Tourisme Universitaire (OTU) Voyages

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Education

University of Florida

Recommended

4 people have recommended Nadia

Connections

163 connections

Industry

Marketing and Advertising

Websites

Nadia Payan’s Summary

Nadia Payan studied advertising and business at the University of Florida. During her time at UF, she studied and interned in Paris, New York City and Sydney.

She currently works at GroupM Search / Mediaedge:cia in New York City as a search specialist. Interested in all things interactive and creative, Nadia has a special place in her heart for social media and search.

Nadia Payan’s Specialties:

Search Engine Marketing
Internet / Online Advertising
Blogging
Languages - French, Spanish and Arabic

Nadia Payan’s Experience

Search Specialist

Outrider (GroupM Company)

(Public Company; Marketing and Advertising industry)

2007 — Present (2 years )

As a Search Specialist, I compile and organize back-end data to be used on for search campaigns for clients. I also develop keywords, creative, and landing page recommendations for paid search campaigns. I traffic keywords using Atlas DMT and upload new campaigns into search engines. Occasionally, I will participate in client calls and in-person meetings. And when needed, I will help prepare relevant data and strategies for new business pitches
Blogger

The Dieline

(Marketing and Advertising industry)

2008 — October 2009 (1 year )

I write one-two posts a week on packaging design for a blog dedicated to the progress of the package design industry and its practitioners, students and enthusiasts.
Student Assistant

University of Florida

(Educational Institution; 10,001 or more employees; Higher Education industry)

2006 — 2008 (2 years )

Worked with the Career Events team to organize the Career Resource Center's UF Career Fair
Account Management Intern

Euro RSCG

(Public Company; HAVS.PA; Marketing and Advertising industry)

June 2006 — August 2006 (3 months)

As an account management intern at Euro, I worked on Verizon's B2B account. I conducted research and presented findings on emerging media technology. I also tracked, researched and evaluated weekly competitive ads; compiled weekly alerts and calculated monthly competitive spending. Occasionally, I would help the new business team do photo-research for pitches.
Marketing Intern

Organisation de Tourisme Universitaire (OTU) Voyages

(Leisure, Travel & Tourism industry)

June 2005 — August 2005 (3 months)

Marketing intern at OTU Voyages in Paris, France through the Boston University Paris Internship Program. As a marketing intern, I conducted marketing research on American university students’ travel preferences. I also provided referrals and resources to students world wide concerning their status abroad.

Nadia Payan’s Education

University of Florida

BS , Advertising , 2003 — 2007

Activities and Societies:

- Studied Aroad with AIFS in Sydney, Australia
UF International Advertising Program
- Studied Abroad with Boston University in Paris, France

Students in Free Enterprise
Multicultural Advertising Intern Program (MAIP)
American Marketing Association
Career Resource Center at the University of Florida
First Year Florida / Warrington Welcome Peer Leader