Nadia Pasqual

Current

Writing Armenia's guidebook at Casa Editrice Polaris
PR and marketing consultant at Ediciclo Editore
Tourism marketing consultant for the Armenian Tourism Development Agency at J.E. Austin Associates

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Past

Marketing & communications manager at Agenzia Viaggi Rallo
Marketing & communications manager at PAM Turismo Srl
Marketing & communications manager at Agenzia Viaggi Rallo

Member Services Agent at RCI Ltd Call Center - Cork, Ireland

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1 more...

Education

Università Ca' Foscari di Venezia

Recommended

1 person has recommended Nadia

Connections

71 connections

Industry

Public Relations and Communications

Websites

My Website

Nadia Pasqual’s Summary

Tourism expert with over 10 years professional experience specializing in marketing & communications consulting services for private stakeholders, SME as well as international public bodies: national tourist offices, municipalities, institutions, tour operators, hotel chains, trade associations, etc.
Main services provided include:
- strategic advice for the formulation and development of tourism marketing & communications plans
- PR & marketing activities
- press office activities
- organization of events, trade fairs and presentations
- representation services and promotional activities
- organization and delivery of training programmes

Nadia Pasqual’s Specialties:

Travel marketing, communications, PR. press office, representation services

Nadia Pasqual’s Experience

Writing Armenia's guidebook

Casa Editrice Polaris

(Publishing industry)

October 2008 — Present (1 year 2 months)

I am currently writing the first Italian guidebook on Armenia that will be released by Casa Editrice Polaris in February 2010. Limited advertising spaces available!
PR and marketing consultant

Ediciclo Editore

(Publishing industry)

January 2008 — Present (1 year 11 months)

- Strategic Consulting, including marketing & communications strategy development, PR
- Marketing & Sale activities for the promotion of books among private and public companies
- Company Advertising in website, catalogue, books (travelogues, guidebooks on bicycle and trekking itineraries, etc.)

- Press office services
Tourism marketing consultant for the Armenian Tourism Development Agency

J.E. Austin Associates

(Privately Held; Management Consulting industry)

January 2007 — Present (2 years 11 months)

Marketing consultant working with ATDA - Armenian Tourism Development Agency and CAPS - Competitive Armenian Private Sector project to promote Armenia as a tourist destination in the Italian market:
- Brand development
- Strategic Consulting, including marketing & communications strategy development, PR and marketing activities
- Press office services
- Training Armenian tour opertors on focused marketing, best strategies to approach Italian travel companies, promote their businesses in the Italian market, diversify their offer,
- Organization of fam trips for Italian travel companies and press trips for journalists to Armenia.
- Organization of Armenia participation at major Italian travel trade fairs (BIT, Globe, TTG Incontri).
- Organization of workshops
- Guest lecturing at Armenian tourism institutes and colleges
- Liaising with different representatives of both public and private sectors in Armenia
Marketing & communications manager

Agenzia Viaggi Rallo

(Leisure, Travel & Tourism industry)

January 2005 — July 2007 (2 years 7 months)

- marketing & communications consulting for the travel agency and for different travel companies
- coordination ofcompany's staff and departments
- web content management of company's website
- managing internal and external communication
- realization of promotional initiatives and co-marketing actions with suppliers and business partners
- managing business relations with clients, suppliers, business partners, public and private institutions
- organizing and attending travel trade fairs, conferences and industry events
Marketing & communications manager

PAM Turismo Srl

(Privately Held; 10,001 or more employees; Supermarkets industry)

March 2003 — December 2004 (1 year 10 months)

A project to launch a new tourism department within Gruppo PAM, which is among the top Italian large distribution chains. The plan included start up of travel company, selling travel packages through department stores, supermarkets, travel agencies, internet, call centre.
My tasks;
- Managing internal and external communications
- Following the start up of new travel agencies
- Defining, realizing and monitoring promotional and co-marketing actions with suppliers (tour operators, air companies, hotel chains, etc.)
- coordinating and training travel agents
Marketing & communications manager

Agenzia Viaggi Rallo

(Leisure, Travel & Tourism industry)

March 2001 — March 2003 (2 years 1 month)

- marketing & communications consulting for the travel agency and for different travel companies
- coordination ofcompany's staff and departments
- web content management of company's website
- managing internal and external communication
- realization of promotional initiatives and co-marketing actions with suppliers and business partners
- managing business relations with clients, suppliers, business partners, public and private institutions
- organizing and attending travel trade fairs, conferences and industry events
Member Services Agent

RCI Ltd Call Center - Cork, Ireland

(Public Relations and Communications industry)

1998 — 1999 (1 year )