Entrepreneur, Consultant, and Public Speaker
Greater San Diego Area
- Current
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- Managing Partner at iHispanic Marketing Group
- Founder & Vice President at MexGrocer.com
- Past
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- Consultant at LeShop.ch
- Risk Management Manager at Scotiabank – Inverlat Financial Group
- Education
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- Instituto Panamericano de Alta Dirección de Empresa (IPADE)
- Universidad Anáhuac
- Recommended
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41 people have recommended Nacho - Connections
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314
connections
- Industry
- Marketing and Advertising
- Websites
Nacho Hernandez’s Summary
Nacho Hernandez is an entrepreneur, consultant, and public speaker who has co-founded online businesses and helped companies develop and execute Internet strategies.
As a consultant Nacho has been involved with international business, e-commerce and Internet marketing for the past 13 years and has been targeting the U.S. Online Hispanic Market and Latin America for the last 9 years. He also co-founded MexGrocer.com in 2000 and is now one of the very few profitable businesses in the online grocery segment. He has made strategic alliances with the major shopping portals, such as Amazon, Univision.com, Terra-Lycos, HispanicOnline.com, Yahoo! En Español and many others. He is a regular speaker at Search Engine Strategies Conference & Expo, Ad:Tech Latino and a member of the Search Engine Marketing Professional Organization (www.sempo.org) and SMA-NA (www.sma-na.org) to help develop the Hispanic and Latin American divisions. He is also a Moderator for SearchEngineWatch Forums for the “Multilingual Search Markets & Non-US engines” track.
Search Engine Strategies Latino 2006 and 2007 were also chaired and programmed by Nacho Hernandez. These events are focused in helping businesses, marketers, webmasters and everyday Web users understand how search engines work and how to profit from them by taking an active approach with the worldwide Spanish speaking markets which primarily include the U.S. Hispanic and all Latin America.
Other publications where Nacho has been quoted include: USA Today, Forrester Research, SearchEngineWatch, DM NEWS, WebProNews, MediaPost, Entrepreneur Magazine, Revenue Magazine, Website Services Magazine, ADWEEK’s Marketing y Medios, Portada, La Opinion, AARP Segunda Juventud, El Financiero (Mexico), Reforma (Mexico) and others.
Nacho Hernandez’s Specialties:
iHispanic Marketing Group works with professionals and business owners from the U.S. and Latin America to drive sales using advanced search engine marketing and Internet strategies. Consistency, enthusiasm and professionalism is what makes it one of the most Internet markeing firms in the industry today.
Nacho Hernandez’s Experience
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Managing Partner
iHispanic Marketing Group
(Internet industry)
January 2002 — Present (8 years )
We offer Search Engine Marketing (SEO and PPC Advertising Management), Internet Marketing Solutions, Strategic Consulting, Market Research and Intelligence, eCommerce & Enterprise Solutions, and Website Analytics Consulting.
-- TESTIMONIALS --
"Some of the smartest marketers are accredited because of their ability to discover rich, untapped niche markets. Nacho Hernandez is one of those smart marketers. His understanding of conventional marketing practice, combined with his knowledge of search engine marketing, has placed him at the very forefront of the emerging Hispanic online marketplace."
- Mike Grehan - Author, Search Engine Marketing: The essential best practice guide. -
Founder & Vice President
MexGrocer.com
(Privately Held; 11-50 employees; Internet industry)
February 2000 — Present (9 years 11 months)
The Internet Company is the largest online grocery store for hard-to-find, non-perishable authentic Mexican food, household products, recipes, cookbooks and culture. It offers consumers an extensive assortment of over 1,200 items of imported and national leading brands through its bilingual website. As co-founder and vice president, I envisioned, created and manage the company.
Accomplishments include:
* Established fulfillment alliance with Royal Crown Foods
* Distribution in more than 16,000 cites nationwide, through UPS and USPS
* Sold to over 80,000 customers
* Website traffic with over 4 million unique visits per year (Feb 2008)
* Internet presence with 4,000 affiliates and top placements in major search engines
* Formalized alliances with: Amazon.com, Univision Online, Terra, Yahoo! Shopping, Hispanic Online, BizRate.com, About.com, Mall.com, MexConnect, and others. -
Consultant
LeShop.ch
(Privately Held; 11-50 employees; Internet industry)
June 1999 — September 1999 (4 months)
LeShop.ch, located in Chavannes des Bogis, Switzerland is the first and leading Swiss grocery shop on the Internet since 1998. Here I worked directly with CEO as a summer intern, between my MBA studies at IPADE. Implemented a shopper focused retailing strategy, consisting of an understandable business process that linked the “go-to-market” strategic decisions with the tactical “category management” decisions. Developed and completed analysis of consumer’s shopping behavior, and online store usability.
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Risk Management Manager
Scotiabank – Inverlat Financial Group
(Public Company; 1001-5000 employees; Capital Markets industry)
October 1994 — September 1998 (4 years )
Scotiabank Inverlat Casa de Bolsa is located in Mexico City. It's an investment bank providing investment advice, equity trading, money market, hedging and futures products, and corporate finance products through 23 branches in Mexico.
I started as Equity Research Analyst with full responsibility for the research of 24 companies listed in the Mexico’s Stock Exchange, which included qualitative and quantitative publications for internal strategic decisions and client recommendations. Then was transferred to the Risk Management Department and got promoted to Manager. I was then responsible for the brokerage firm’s risk measures on equity positions in Mexico and New York, as well as statistics, econometrics and strategic planning for maximizing profitability.
Nacho Hernandez’s Education
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Instituto Panamericano de Alta Dirección de Empresa (IPADE)
MBA , Master in Business Administration , 1998 — 2000
Master in Business Administration (MEDE)
The MEDE Program is open to young men and women who hold any college degree and have a vocation for business. Its most important mission, besides teaching management, is to create leaders and innovative entrepreneurs. The program lasts two years and requires full-time commitment.
IPADE's teaching methodology is based on case analysis. This lively and intense exercise focuses on the problems of real companies in real situations, allowing participants to acquire a basic understanding of management and to develop knowledge, skills and attitudes leading to a sense of wisdom that should be present in any managerial action.
The MEDE Program includes the Career Management Center, which links the objectives of students with the needs of companies. It takes full advantage of the close realtionship between IPADE and its more than 17,000 graduate senior managers.
Program length: twenty-one months
Required attendance: full time -
Universidad Anáhuac
Bachelors in Business Administration , Business Administration , 1992 — 1997
