Nacho Carnés

Current

• Online Manager at Kaspersky Lab

Past

• Online Product Manager at Globalia
• Responsable de Research and Promotions at Yahoo! España
• Responsable de Promociones at COLUMBIA TRISTAR FILMS DE ESPAÑA S.A.

• Director de Publicidad at Revista Mercedes-Benz
• Responsable de Marketing at escaparateinmobiliario.com
• Planificador de Medios at Netthink
• Ejecutivo de Cuentas at Look&Enter

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Education

• ESIC: Business & Marketing School
• Universidad Complutense de Madrid
• Universidad Complutense de Madrid

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Recommended

4 people have recommended Nacho

Connections

302 connections

Industry

Marketing and Advertising

Websites

• Article on SEO

Nacho Carnés’s Summary

Goals: Build businesses, create Value and have fun

Experience on Traffic Acquisition (SEO, SEM), Branding (PR, Display Campaigns– Media Planning, SMM, SMO, Promotions, Collaboration Agreements…), Online Sales Agreements, (Creating Partnership based on CPA, Affiliate . . .), Cross Selling and Sales Optimization (e-mailing, segmentation . . .), Marketing Intelligent, Re-Targeting (users clustering and strategy) and Mobile Marketing

Nacho Carnés’s Specialties:

Internet, Online Marketing, Advertising

Nacho Carnés’s Experience

• Online Manager

  Kaspersky Lab

  (Privately Held; Computer Software industry)

  August 2009 — Present (4 months)

• Online Product Manager

  Globalia

  (Privately Held; Airlines/Aviation industry)

  November 2007 — August 2009 (1 year 10 months)

  Brand Manager at halconviajes.com and airEuropa.com
  SEO, SEM, Advertising Campaign, Online Advertising Campaign, Media Planning, Promotions, Collaboration Agreements, PR, Strategy oriented to Social Media Optimization (SMO), Social Media Marketing (SMM), Mobile Marketing

• Responsable de Research and Promotions

  Yahoo! España

  (Internet industry)

  March 2005 — September 2007 (2 years 7 months)

  Traffic Analysis, internal source and external sources (Nielsen NetRatings, comScore)
  Quantitative and Qualitative Research
  Liaison between Marketing Department and PR Department
  Promotions, Yahoo! Fifa06 and Marca
  Collaboration agreements, QUO Magazine, Muy Interesante (G+J), FHM (Focus), ESIC, PlayStation
  Involved in the launch of Yahoo! EuroSport, Yahoo! Go and Yahoo! OneSearch, Yahoo! Answers, Yahoo! Messenger VoIP, Interop between MSN Messenger and Yahoo! Messenger, Kelkoo Express, Yahoo! Música

• Responsable de Promociones

  COLUMBIA TRISTAR FILMS DE ESPAÑA S.A.

  (Entertainment industry)

  February 2004 — February 2005 (1 year 1 month)

  New Release of the movies distributed by COLUMBIA
  Outdoor advertising campaigns
  Online and Offline Promotions
  Collaboration agreements

• Director de Publicidad

  Revista Mercedes-Benz

  (Marketing and Advertising industry)

  June 2003 — February 2004 (9 months)

• Responsable de Marketing

  escaparateinmobiliario.com

  (Marketing and Advertising industry)

  February 2002 — May 2003 (1 year 4 months)

• Planificador de Medios

  Netthink

  (Marketing and Advertising industry)

  August 2000 — January 2002 (1 year 6 months)

• Ejecutivo de Cuentas

  Look&Enter

  (Marketing and Advertising industry)

  August 1999 — July 2000 (1 year )

Nacho Carnés’s Education

• ESIC: Business & Marketing School

  Marketing Intelligent , Online Marketing , 2006 — 2006

• Universidad Complutense de Madrid

  Master , Advertising Management , 1998 — 1999

• Universidad Complutense de Madrid

  Advertising and Publicity , Online Advertising , 1993 — 1998

Additional Information

Nacho Carnés’s Websites:

• Article on SEO

Nacho Carnés’s Groups:

•    SMX - Search Marketing Expo
•    Networking Activo
•    Online Advertising Professionals
•    Online Marketing España (OME) Madrid
•    Universidad Complutense
•    ESIC Alumni
•    Yahoo Employees
•    Yahoo Employees and Alumni Group
•    Behavioral Targeting Standards Consortium
•    Online Marketing Latam
•    Web 3.0 y Redes Sociales: diseño, programacion, marketing y publicidad. Socios, trabajos
•    Online Marketing Europe
•    PR News Group
•    Emailing Network
•    Red Ejecutiva
•    Club de Lectura de Marketing Online - The Monday Reading Club
•    Promo-Gallery

Nacho Carnés’s Honors:

- Member of the jury, CAREM Festival 2.009, ESIC
- Professor of Online Marketing at ESIC: Business & Marketing School
- Member of the jury, CAREM Festival 2.008, ESIC

Nacho Carnés’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch