Michael Helbling

Current

• Sr. Business Analyst - Web Analytics at Lands' End

Past

• Web Analytics Insights Contractor at McDonald's
• Web Analytics Consultant at Brulant, Inc
• Customer Satisfaction Specialist at MBNA

• Tax Intern at KPMG

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Education

• Case Western Reserve University

Recommended

5 people have recommended Michael

Connections

290 connections

Industry

Internet

Websites

• Michael's Web Analytics Blog
• My Company
• Michael on Twitter

Michael Helbling’s Summary

Web Analytics expert - specializing in generating actionable insights, communicating those insights in business terms, and coordinating action based on that analysis. Very experienced with WebTrends and Omniture; have knowledge covering analytics tools: Coremetrics, ClickTracks, and Google Analytics.

Michael Helbling’s Specialties:

Web analytics insights, Analytics tools implementation expert, Internet marketing strategy, data visualization and data comprehension, A/B and multivariate testing, social media strategy

Michael Helbling’s Experience

• Sr. Business Analyst - Web Analytics

  Lands' End

  (Public Company; SHLD; Retail industry)

  May 2008 — Present (1 year 7 months)

  Provide proactive analysis and decision support for web marketing and site optimization efforts. I find the "nuggets".

• Web Analytics Insights Contractor

  McDonald's

  (Public Company; 10,001 or more employees; MCD; Restaurants industry)

  November 2007 — May 2008 (7 months)

  Ensuring technical data quality
  Building best practice analytics processes
  Distributing web analytics insights to Global and US Marketing

• Web Analytics Consultant

  Brulant, Inc

  (Partnership; 201-500 employees; Information Technology and Services industry)

  June 2004 — November 2007 (3 years 6 months)

  Web Analytics consultant, specializing in WebTrends implementation, configuration, and web analysis best practices as well as all other market leading tools, including Omniture, ClickTracks, WebSideStory, and Google Analytics.

• Customer Satisfaction Specialist

  MBNA

  (Public Company; 5001-10,000 employees; Consumer Services industry)

  2000 — 2002 (2 years )

• Tax Intern

  KPMG

  (Partnership; 10,001 or more employees; Accounting industry)

  1995 — 1998 (3 years )

Michael Helbling’s Education

• Case Western Reserve University

  Accounting 1997 — 2000

Additional Information

Michael Helbling’s Websites:

• Michael's Web Analytics Blog
• My Company
• Michael on Twitter

Michael Helbling’s Interests:

Internet Marketing, web analytics, WebTrends, Coremetrics, Omniture, Data visualization, actionable insights, social media, blogging, A/B and multivariate testing, web site conversion optimization

Michael Helbling’s Groups:

Web Analytics Association

•    Web Analytics Demystified
•    Web Analytics Association
•    AWA - Advanced Web Analytics (+1000 Web Analytics members)
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Web & Marketing Analytics Group - IQ Workforce
•    The Web Association
•    Omniture Users Group
•    Web Analytics Strategies
•    Brulant Employees & Alumni
•    Consumer Marketing (BtoC) Conversion Optimization Network
•    E-Commerce Careers
•    Digital Analytics
•    eMetrics Marketing Optimization Summit

Michael Helbling’s Honors:

WebTrends Customer Advisory Board 2006 - 2008

Michael Helbling’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch