Michael Helbling

Current

Sr. Business Analyst - Web Analytics at Lands' End

Past

Web Analytics Insights Contractor at McDonald's
Web Analytics Consultant at Brulant, Inc
Customer Satisfaction Specialist at MBNA

Tax Intern at KPMG

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Education

Case Western Reserve University

Recommended

4 people have recommended Michael

Connections

223 connections

Industry

Internet

Websites

Michael Helbling’s Summary

Web Analytics expert - specializing in generating actionable insights, communicating those insights in business terms, and coordinating action based on that analysis. Very experienced with WebTrends and Omniture; have knowledge covering analytics tools: Coremetrics, ClickTracks, and Google Analytics.

Michael Helbling’s Specialties:

Web analytics insights, Analytics tools implementation expert, Internet marketing strategy, data visualization and data comprehension

Michael Helbling’s Experience

Sr. Business Analyst - Web Analytics

Lands' End

(Public Company; 5001-10,000 employees; SHLD; Apparel & Fashion industry)

May 2008 — Present (4 months)

Provide analysis and decision support for web marketing and site optimization efforts. I find the "nuggets".
Web Analytics Insights Contractor

McDonald's

(Public Company; 10,001 or more employees; MCD; Restaurants industry)

November 2007 — May 2008 (7 months)

Ensuring technical data quality
Building best practice analytics processes
Distributing web analytics insights to Global and US Marketing
Web Analytics Consultant

Brulant, Inc

(Partnership; 201-500 employees; Information Technology and Services industry)

June 2004 — November 2007 (3 years 6 months)

Web Analytics consultant, specializing in WebTrends implementation, configuration, and web analysis best practices as well as all other market leading tools, including Omniture, ClickTracks, WebSideStory, and Google Analytics.
Customer Satisfaction Specialist

MBNA

(Public Company; 5001-10,000 employees; Consumer Services industry)

2000 — 2002 (2 years)
Tax Intern

KPMG

(Partnership; 10,001 or more employees; Accounting industry)

1995 — 1998 (3 years)