Communications, Marketing and Organization Planning Specialist
Charlotte, North Carolina Area
- Current
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- Communications, Marketing and Development Specialist at Independent Consultant
- Past
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- Assistant to the Assistant Executive Director at Jewish Board of Family and Children Services (JBFCS)
- Freelance Writer at Independent Consultant
- Vice President - Head of U.S. Media Relations at BNP Paribas
- Education
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- State University of New York at New Paltz
- Recommended
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3 people have recommended Mark - Connections
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29
connections
- Industry
- Public Relations and Communications
- Websites
Mark Wisniewski’s Summary
• Accomplished marketing professional with over 15 years experience in developing and executing comprehensive communication strategies
• Demonstrated success in raising organization profile in targeted markets through implementation of key projects
• Excellent abilities working with diverse management, vendors, and internal departments to coordinate overall marketing efforts
Key Skills
• Internal and External Communications
• Branding and Advertising
• Market Research & Analysis
• Client Relationship Management
• Speech Writing
• Crisis Planning & Business Continuity
• Web Content Development & Management
• Media Training
Mark Wisniewski’s Specialties:
Strategic planner; corporate communications; media relations; advertising; brand marketing; event planning; investor relations; market research; internal communications; newsletter editing; intranet/internet content management; client relationship management skills; crisis management; media training; message crafting; speech writing; strategic planning; project management; familiarity with Bloomberg, Reuters, and Lexis Nexis; liveshot camera operator.
Mark Wisniewski’s Experience
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Communications, Marketing and Development Specialist
Independent Consultant
(Marketing and Advertising industry)
September 2007 — Present (1 year 1 month)
Develop opportunities, and define communication and marketing strategies for non-profit and advocacy organizations and private individuals. Research topics of interest and develop database of information to be used for speeches, presentations and networking. Assist in developing cost effective marketing solutions.
• Initiated Web 2.0 and Social Media outreach and advertising campaign strategy
• Researched diverse topics in the fields of education, social services and civil rights; organized materials into draft speech and presentation materials for audiences in the private and public sectors including prominent New York City Colleges and Universities.
• Co-Created book proposal for Oxford University Press on issues of Race and Racial Identity in Social Services. -
Assistant to the Assistant Executive Director
Jewish Board of Family and Children Services (JBFCS)
(Non-Profit; 1001-5000 employees; Mental Health Care industry)
January 2007 — September 2007 (9 months)
Roles included executive assistant and department office manager. Assisted in developing marketing materials to present critical issues of the organization to governmental, educational, and private clients.
• Successfully developed and executed a marketing strategy for a book authored by the organization, including placement of book on the assigned curriculum of for New York area Universities and Colleges
• Orchestrated a book release party with an attendance of over 300 people (surpassed expected attendance records by 100%); surpassed sales objectives by securing first residual checks to organization in only six months.
• Handle logistics of internal training seminars for staff under the organizations’ Supervision and Management program, and the Leadership Development Institute. -
Freelance Writer
Independent Consultant
(Online Media industry)
May 2004 — January 2007 (2 years 9 months)
Investigated and pursued interest in non-traditional and emerging forms of business and non-profit communications including the study of Web 2.0 and social media campaigns.
• Achieved advanced consumer knowledge of social media applications as part of an effective communications campaign.
• Began assisting a local nonprofit organization in New York. -
Vice President - Head of U.S. Media Relations
BNP Paribas
(Public Company; 10,001 or more employees; BNP; Banking industry)
1996 — 2004 (8 years)
Deputy Manager of the North American Corporate Communications Department. Oversaw all functional responsibilities for department including media relations, advertising, branding, event planning, presentation services & charitable giving. Developed & implemented media relations program including the preparations of all communications, fielding of all media inquiries, & media training.
• Organized U.S. media reception w/over 80 members of the media in attendance.
• Successfully lobbied for an onsite camera for promoting the org's field of experts to broadcast and cable media; successfully secured regular ongoing spots for organization's spokespeople within the first month.
• Assisted in developing and controlling internal and external communications to protect brand value during mergers.
• Directly responsible for functional running of a satellite communications and event management offices during World Bank/IMF and IADB meetings in North America, Europe, and Latin America.
Mark Wisniewski’s Education
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State University of New York at New Paltz
Journalism 1989 — 1993
- Activities and Societies:
- News Director, WNPC-TV (http://www.newpaltz.edu/wnpc/)
Frequent contributor to The Oracle (campus newspaper)
Additional Information
Mark Wisniewski’s Websites:
Mark Wisniewski’s Interests:
Strategic planning, discussion forums, current event analysis, and Social Media for personal, business and philanthropy.
Mark Wisniewski’s Groups:
Volunteered at God's Love We Deliver in NYC, and currently with Metrolina AIDS Project and HRC in Charlotte, N.C.
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NetworkingPros.info -
MyCredentials - Career Presentation -
Social Carolina
Mark Wisniewski’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
