
Director, Delivery & ISP Relations
Toronto, Canada Area

Director, Delivery & ISP Relations
Toronto, Canada Area
Leveraging 8 years of experience, I help leading companies throughout many industries – including financial, travel, hospitality, manufacturing, consumer packaged goods, retail – successfully deliver their email messages promptly and accurately.
As a uniquely qualified individual, I work closely with the world’s most influential ISPs and translates their demands into ways that help Marketing VPs, Marketing Directors and Marketing Managers take immediate action and implement effective processes.
I share practical know-how by contributing to several online and offline publications providing insights on the interplay between deliverability and marketing.
* EmailKarma [http://www.emailkarma.net]
* Direct Marketing News [http://www.dmn.ca]
* OneDegree [http://www.onedegree.ca/matthew_vernhout/index.html]
* ThinData’s Email Strategies newsletter [http://www.thindata.com/great_ideas/email_strategies/default.asp]
I am an industry advocate by actively contributing to international marketing and email-related associations including the Message Anti-Abuse Working Group [http://www.maawg.org] and the Coalition Against Unsolicited Commercial Email [http://www.cauce.org]. I also participated on the Canadian Federal Government’s Anti-Spam Taskforce in 2004.
I am well-versed on the leading trends, tools, techniques, risks and opportunities as well as email marketing, deliverability and ISP requirements and policies.
Online marketing, Blogging, Privacy, Email Authentication and Coding Best Practices. Built and maintained strong relations with major ISPs around the world. 2008 - CIPP/C
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
May 2008 — Present (8 months)
The Canadian Organization for Tropical Education and Rainforest Conservation (COTERC) is a registered Canadian non-profit charitable organization based in Pickering, Ontario, Canada. Founded in 1991, COTERC operates in both Canada and Costa Rica. In Canada, our Board of Directors are biologists, accountants, educators, environmentalists, zoo professionals, media professionals -- all committed and working actively to protect tropical rainforests.
Memberships: http://www.coterc.org/membership.html
(Privately Held; 1-10 employees; Computer Games industry)
April 2008 — Present (9 months)
NextGenPlayer.com was launched in early 2008 as an alternative media outlet for Canadian gamers dedicated to providing relevant and newsworthy video game content from a unique Canadian perspective. We aim to bring together Canadian gamers and foster a community that is active and engaging. Our coverage will focus first and foremost on Canadian gaming culture with broad appeal to both the hardcore and the casual gamer.
Our site will feature coverage of breaking Canadian video game news, original analysis of Canadian game sales data & research, highlights of Canadian game promotions and retail sales, as well as coverage of live Canadian gaming events. NextGen Player's team of Canadian writers have a passion for gaming that is reflective in our writing.
Our goal is to become the leading Canadian video game blog and the #1 news source for Canadian gamers.
(Marketing and Advertising industry)
October 2007 — Present (1 year 3 months)
Contributor to OneDegree.ca publications. http://www.onedegree.ca/matthew_vernhout/index.html
(Non-Profit; 1001-5000 employees; Marketing and Advertising industry)
August 2007 — Present (1 year 5 months)
The Email Marketing Roundtable has successfully connected a fragmented universe of marketers from the world's leading brands to discuss what works and what flops when developing cutting-edge email marketing programs.
(Privately Held; Myself Only; Marketing and Advertising industry)
July 2007 — Present (1 year 6 months)
Email Marketing Blogger with leading edge insight.
(Non-Profit; Myself Only; Marketing and Advertising industry)
June 2007 — Present (1 year 7 months)
The Email Marketers' Club is a social network for Email Marketers. The purpose is to provide email marketers across the globe with a platform to mingle, share experiences and ideas or just get together and discuss anything that's on their mind. Email marketers are invited to join this community at www.emailmarketersclub.com
(Non-Profit; 1-10 employees; Internet industry)
November 2006 — Present (2 years 2 months)
Started with CAUCE Canada in November 2006, and have continued working with the amalgamated CAUCE North America, to end the sending on Unsolicited Commercial Email.
(Privately Held; 51-200 employees; Information Technology and Services industry)
September 2006 — Present (2 years 4 months)
As the Director of Delivery & ISP Relations, it is my responsibility to help clients manage and overcome the challenges of Marketing through email. Other items I am responsible for include setting and enforcing Network policy, managing the abuse/postmaster desk and duties, I also act to educate and build best practices for our world wide network of marketers and clients.
ThinData was acquired on March 11th, 2008 by Transcontinental (www.transcontinental.com).