Mario Vellandi

Mario Vellandi

Community Engagement Manager at Sustainable Life Media

Orange County, California Area

Current
Past
  • Brand Communications Manager at Sellion Inc.
  • Assistant Brand Manager at Shonfeld's USA
Education
  • California State University-Long Beach
  • California State University-Fullerton
Connections
184 connections
Industry
Marketing and Advertising
Websites

Mario Vellandi’s Summary

Help companies and nonprofits on digital public relations through copywriting, multimedia production, employing social media, and search engine optimization. Previously, I've worked in brand communications and sales for a consumer products company and a new product development agency.

Mario Vellandi’s Specialties:

digital pr, word of mouth marketing, writing, social media, channel strategy, sales/marketing coordination, consumer product development, communication design


Mario Vellandi’s Experience

  • Community Engagement Manager

    Sustainable Life Media

    (Privately Held; Environmental Services industry)

    March 2009Present (9 months)

    Established content and outreach strategies, promoted events, wrote articles and interviews, produced videos, created online ads, and built up the online community for Sustainable Life Media through social networks, Twitter, press release wires, and content sharing sites.

  • Digital PR Professional

    Vellandi & Associates

    (Marketing and Advertising industry)

    January 2008Present (1 year 11 months)

    Social media strategy and tactics including video production, copywriting, content sharing sites account setup and uploading/syndication, training and establishing blogs, social networks, and Twitter; search engine optimization (SEO); article writing, conducting interviews, graphic design.

    Promoted and raised online awareness for various clients including conferences, nonprofits, and service firms including Sustainable Life Media, Opportunity Green, Institute for Market Transformation to Sustainability, 10% Solution, Label Impressions, and Alan Webber (author).

  • Brand Communications Manager

    Sellion Inc.

    (Marketing and Advertising industry)

    September 2006December 2007 (1 year 4 months)

    Improved client acquisition and retention by updating complete service offering, creating portfolio, writing articles, and designing collateral for print and web communications.

    Analyzed clients and researched competitive firms to assess positioning, brand strengths & weaknesses, and marketing tactics; lead prospecting; weekly industry news summaries.

  • Assistant Brand Manager

    Shonfeld's USA

    (Privately Held; Consumer Goods industry)

    September 2004July 2006 (1 year 11 months)

    Built sales and marketing channel from $500k to +$2m, working with buyers and 12 brokerage groups for distribution with mass merchandise, supermarket, and drugstore retail channels.

    Developed an average of 20 new products per year as part of lines and custom retailer requests.

    Market research and competitive analysis on manufacturers in the health and personal care products industry, supporting product development, channel strategy, and sales.

    Created customized marketing materials in electronic and print.


Mario Vellandi’s Education

  • California State University-Long Beach

    Certification , Global Logistics Specialist , 20042004

  • California State University-Fullerton

    Bahelors Degree , International Marketing , 20012004


Additional Information

Mario Vellandi’s Websites:

Mario Vellandi’s Interests:

writing, social media, blogging, typography, video, web development, graphic design, running, biking, reading, piano, contemporary art

Mario Vellandi’s Groups:

Sustainable Brands, MarketingProfs.com, CBYX

  •    WENOVSKI DESIGN THINKERS NETWORK
  •    Blogger Social '08
  •    Sustainable Brands
  •    Green Communicators
  •    Green Packaging Forum
  •    GreenBiz.com -- Green Business Professionals
  •    Green Business Networking
  •    Justmeans - Green, CSR, Good Work, Sustainability, and Social Enterprise News and Updates
  •    Green Speakers
  •    MIT Sloan Management Review

Mario Vellandi’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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