Marketing Strategist
Greater Los Angeles Area
- Past
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- Communications Manager at Sellion Inc.
- Contributing Author at The Age of Conversation
- Marketing Consultant at DiaMark International
- Assistant Sales Manager at Shonfeld's USA
- Education
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- California State University-Long Beach
- California State University-Fullerton
- Recommended
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1 person has recommended Mario - Connections
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81
connections
- Industry
- Consumer Goods
- Websites
Mario Vellandi’s Summary
I have worked with consumer product manufacturers and marketing agencies for the last three years, in a variety of positions including sales, research, product development, channel strategy, and communication design.
Mario Vellandi’s Specialties:
writing, social media, channel strategy, sales/marketing coordination, consumer product development, communication design
Mario Vellandi’s Experience
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Communications Manager
Sellion Inc.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
September 2006 — December 2007 (1 year 4 months)
Performed situational analysis of clients and researched competitive firms to assess positioning, services offered, communications, and marketing tactics.
Researched potential clients for new sales opportunities; prepared weekly industry news summaries. Designed sell sheets, brochures, presentations, and other collateral for trade shows and sales agents.
Created website development plan including layout, graphics, copy, and content management system.
Performed extensive topical research and writing on new product development and marketing, established service portfolio, wrote white papers, re-designed marketing collateral, prepared commercial report abstracts, created online resource library and contact form.
Designed all web graphics, updated company logo, and acquired stock photos. Web development performed by partner, Vivacious Inc. -
Contributing Author
The Age of Conversation
(Public Company; Marketing and Advertising industry)
April 2007 — May 2007 (2 months)
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Marketing Consultant
DiaMark International
(Privately Held; 1-10 employees; Consumer Goods industry)
February 2006 — August 2006 (7 months)
Coordinated with field salespeople and their marketing needs regarding tradeshow response, samples, collateral, vendor setup, and orders; worked with customs for product clearance.
Established new pricing process for delivered goods, designed new sales/operational collateral, and created video training guide.
Photographed all existing and upcoming products, re-purposed the images for print and on line, and designed new marketing collateral.
Developed a new product ID and UPC coding system for all items based on styles and product line.
Enlisted partners to research and negotiate a new 3rd party warehouse for storage and distribution in addition to providing pallet design services for the client Costco. -
Assistant Sales Manager
Shonfeld's USA
(Privately Held; 51-200 employees; Consumer Goods industry)
September 2004 — August 2005 (1 year)
Communicated with prospects and clients, directly and through external agents, from the stages of needs analysis and product customization to order finalization.
Created customized marketing materials in electronic and print, shipped samples, coordinated development of new items and displays, completed client forms and quote sheets, and entered orders.
Developed a pricing process for the Food & Drug trade channel to account for allowances and freight, and incorporated into new sales/operations collateral.
Researched the European retail market and submitted a report for the CEO on which firms to target.
Negotiated and implemented Salesforce.com CRM system for my department.
Mario Vellandi’s Education
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California State University-Long Beach
Certification, Global Logistics Specialist, 2004 — 2004
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California State University-Fullerton
Bahelors Degree, International Marketing, 2001 — 2004
Additional Information
Mario Vellandi’s Websites:
Mario Vellandi’s Interests:
writing, social media, blogging, typography, video, web development, graphic design, running, biking, reading, piano, contemporary art
Mario Vellandi’s Groups:
Kernspiracy, MarketingProfs.com, CBYX
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Blogger Social '08 member
Mario Vellandi’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
