
Digital PR Pro, Word of Mouth Marketing / Social Media Maven, and Sustainability Writer
Greater Los Angeles Area

Digital PR Pro, Word of Mouth Marketing / Social Media Maven, and Sustainability Writer
Greater Los Angeles Area
Help companies and nonprofits on digital public relations through copywriting, multimedia production, employing social media, and search engine optimization. Previously, I've worked in brand communications and sales for a consumer products company and a new product development agency.
digital pr, word of mouth marketing, writing, social media, channel strategy, sales/marketing coordination, consumer product development, communication design
(Marketing and Advertising industry)
January 2008 — Present (1 year 11 months)
Established content and outreach strategies, promoted events, wrote articles and interviews, produced videos, and built up the online community for Sustainable Life Media through social networks, Twitter, press release wires, and content sharing sites.
Investigated webinar providers and established business case & plan for Adobe Acrobat Connect.
Promoted and raised online awareness for various clients including conferences, nonprofits, and service firms through video, articles, interviews, blogs, and SEO.
(Marketing and Advertising industry)
September 2006 — December 2007 (1 year 4 months)
Improved client acquisition and retention by updating complete service offering, creating portfolio, writing articles, and designing collateral for print and web communications.
Analyzed clients and researched competitive firms to assess positioning, brand strengths & weaknesses, and marketing tactics; lead prospecting; weekly industry news summaries.
(Privately Held; Consumer Goods industry)
September 2004 — July 2006 (1 year 11 months)
Built sales and marketing channel from $500k to +$2m, working with buyers and 12 brokerage groups for distribution with mass merchandise, supermarket, and drugstore retail channels.
Developed an average of 20 new products per year as part of lines and custom retailer requests.
Market research and competitive analysis on manufacturers in the health and personal care products industry, supporting product development, channel strategy, and sales.
Created customized marketing materials in electronic and print.
Certification , Global Logistics Specialist , 2004 — 2004
Bahelors Degree , International Marketing , 2001 — 2004
writing, social media, blogging, typography, video, web development, graphic design, running, biking, reading, piano, contemporary art
Sustainable Brands, MarketingProfs.com, CBYX