Mario Vellandi

Current

Community Engagement Manager at Sustainable Life Media
Digital PR Professional at Vellandi & Associates

Past

Brand Communications Manager at Sellion Inc.
Assistant Brand Manager at Shonfeld's USA

Education

California State University-Long Beach
California State University-Fullerton

Recommended

2 people have recommended Mario

Connections

184 connections

Industry

Marketing and Advertising

Websites

Mario Vellandi’s Summary

Help companies and nonprofits on digital public relations through copywriting, multimedia production, employing social media, and search engine optimization. Previously, I've worked in brand communications and sales for a consumer products company and a new product development agency.

Mario Vellandi’s Specialties:

digital pr, word of mouth marketing, writing, social media, channel strategy, sales/marketing coordination, consumer product development, communication design

Mario Vellandi’s Experience

Community Engagement Manager

Sustainable Life Media

(Privately Held; Environmental Services industry)

March 2009 — Present (9 months)

Established content and outreach strategies, promoted events, wrote articles and interviews, produced videos, created online ads, and built up the online community for Sustainable Life Media through social networks, Twitter, press release wires, and content sharing sites.
Digital PR Professional

Vellandi & Associates

(Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

Social media strategy and tactics including video production, copywriting, content sharing sites account setup and uploading/syndication, training and establishing blogs, social networks, and Twitter; search engine optimization (SEO); article writing, conducting interviews, graphic design.

Promoted and raised online awareness for various clients including conferences, nonprofits, and service firms including Sustainable Life Media, Opportunity Green, Institute for Market Transformation to Sustainability, 10% Solution, Label Impressions, and Alan Webber (author).
Brand Communications Manager

Sellion Inc.

(Marketing and Advertising industry)

September 2006 — December 2007 (1 year 4 months)

Improved client acquisition and retention by updating complete service offering, creating portfolio, writing articles, and designing collateral for print and web communications.

Analyzed clients and researched competitive firms to assess positioning, brand strengths & weaknesses, and marketing tactics; lead prospecting; weekly industry news summaries.
Assistant Brand Manager

Shonfeld's USA

(Privately Held; Consumer Goods industry)

September 2004 — July 2006 (1 year 11 months)

Built sales and marketing channel from $500k to +$2m, working with buyers and 12 brokerage groups for distribution with mass merchandise, supermarket, and drugstore retail channels.

Developed an average of 20 new products per year as part of lines and custom retailer requests.

Market research and competitive analysis on manufacturers in the health and personal care products industry, supporting product development, channel strategy, and sales.

Created customized marketing materials in electronic and print.

Mario Vellandi’s Education

California State University-Long Beach

Certification , Global Logistics Specialist , 2004 — 2004
California State University-Fullerton

Bahelors Degree , International Marketing , 2001 — 2004

Additional Information

Mario Vellandi’s Websites:

Mario Vellandi’s Interests:

writing, social media, blogging, typography, video, web development, graphic design, running, biking, reading, piano, contemporary art

Mario Vellandi’s Groups:

Sustainable Brands, MarketingProfs.com, CBYX

WENOVSKI DESIGN THINKERS NETWORK
Blogger Social '08
Sustainable Brands
Green Communicators
Green Packaging Forum
GreenBiz.com -- Green Business Professionals
Green Business Networking
Justmeans - Green, CSR, Good Work, Sustainability, and Social Enterprise News and Updates
Green Speakers
MIT Sloan Management Review