Mario Vellandi

Current

Digital PR Professional at Vellandi & Associates

Past

Marketing Associate at Sellion Inc.
Sales/Marketing Coordinator at DiaMark International
Assistant Sales Manager at Shonfeld's USA

see less...

Education

California State University-Long Beach
California State University-Fullerton

Recommended

2 people have recommended Mario

Connections

155 connections

Industry

Marketing and Advertising

Websites

Mario Vellandi’s Summary

Current:
Digital pr, word of mouth marketing, and social media for Sustainable Life Media and their yearly conference. Community building through Twitter, establishing leading-edge presences and engagement on Facebook and LinkedIn, creating profiles and placing media on various social multimedia websites (photo/video), and promoting the event through press releases, blog article writing, and various channels.

Goals:
* Create compelling journalism for sustainable business, design/innovation, marketing, and social responsibility.

* Train companies' staff members on social media monitoring/listening, fan/detractor engagement strategies, multi-channel (twitter, social networking, blogging, multimedia) participation. Teach companies how to deploy strategic personality marketing aligned with their brand profile and employee culture.

* Build exceptional digital pr and online marketing programs for select companies, nonprofits, and NGOs in the sustainable business sector

Notable Accomplishments:

* Gravity Summit
Video/Photo production, editing, and online distribution for an online marketing conference company. SEO optimized all multimedia-channel content.

* 10 Percent Solution
Video interviews, editing, and online distribution for a Social Responsibility consulting firm.

* Institute for Market Transformation to Sustainability
Video production, editing, and online distribution for a nonprofit organization's training event.

* Sellion.com
Website construction, copywriting, and graphic design for consumer products marketing consultancy.

* Managed sales pipelines of +$2m for two consumer products manufacturers, working with buyers and 12 brokerage groups for distribution in the hypermarket, supermarket, and drugstore retail channels.

* Market research and competitive analysis on manufacturers in the health and personal care products industry, supporting product development, channel strategy, and sales.

Mario Vellandi’s Specialties:

digital pr, word of mouth marketing, writing, social media, channel strategy, sales/marketing coordination, consumer product development, communication design

Mario Vellandi’s Experience

Digital PR Professional

Vellandi & Associates

(Marketing and Advertising industry)

January 2008 — Present (1 year 7 months)

Creating online marketing programs for organizations through promotional writing, collateral design, video production, and social media.
Marketing Associate

Sellion Inc.

(Marketing and Advertising industry)

September 2006 — December 2007 (1 year 4 months)

Performed situational analysis of clients and researched competitive firms to assess positioning, services offered, communications, and marketing tactics.

Researched potential clients for new sales opportunities; prepared weekly industry news summaries. Designed sell sheets, brochures, presentations, and other collateral for trade shows and sales agents.

Created website development plan including layout, graphics, copy, and content management system.

Performed extensive topical research and writing on new product development and marketing, established service portfolio, wrote white papers, re-designed marketing collateral, prepared commercial report abstracts, created online resource library and contact form.

Designed all web graphics, updated company logo, and acquired stock photos. Coordinated third party web development.
Sales/Marketing Coordinator

DiaMark International

(Consumer Goods industry)

March 2006 — August 2006 (6 months)

Coordinated with field salespeople and their marketing needs regarding tradeshow response, samples, collateral, vendor setup, and orders; worked with customs for product clearance.

Established new pricing process for delivered goods, designed new sales/operational collateral, and created video training guide.

Photographed all existing and upcoming products, re-purposed the images for print and on line, and designed new marketing collateral.

Developed a new product ID and UPC coding system for all items based on styles and product line.

Enlisted partners to research and negotiate a new 3rd party warehouse for storage and distribution in addition to providing pallet design services for the client Costco.
Assistant Sales Manager

Shonfeld's USA

(Privately Held; 51-200 employees; Consumer Goods industry)

September 2004 — January 2006 (1 year 5 months)

Communicated with prospects and clients, directly and through external agents, from the stages of needs analysis and product customization to order finalization.

Created customized marketing materials in electronic and print, shipped samples, coordinated development of new items and displays, completed client forms and quote sheets, and entered orders.

Developed a pricing process for the Food & Drug trade channel to account for allowances and freight, and incorporated into new sales/operations collateral.

Researched the European retail market and submitted a report for the CEO on which firms to target.

Negotiated and implemented Salesforce.com CRM system for my department.

Mario Vellandi’s Education

California State University-Long Beach

Certification , Global Logistics Specialist , 2004 — 2004
California State University-Fullerton

Bahelors Degree , International Marketing , 2001 — 2004