Murray Calder

Current

Director at Mediacom Edinburgh

Past

Interim Marketing Manager at The Glenmorangie Company
Marketing Manager at Baxters
Global Marketing Manager at The Edrington Group

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Education

The University of Glasgow

Connections

117 connections

Industry

Marketing and Advertising

Websites

My Company

Murray Calder’s Summary

10 years in the whiksy industry, latterly as Global Marketing Manager for Scotland's best selling whisky, The Famous Grouse, has given me a solid grasp of strategic brand management in a global context.

Over that time, and subsequently at Baxters and with Glenmorangie, I have created a strong track record in developing winning brand marketing, communications and media strategies.

Having now jumped the fence to agency land I have added the ability to identify and manage organisational change projects to my skillset.

I am now responsible within MediaCom Edinburgh for New Business, Strategy, Research and Marketing Analytics and am loving the opportunity to work with some of the country's best brands to help identify growth strategies.

Murray Calder’s Specialties:

Strategic Planning
Research
Marketing Analytics
Change Management
Business Development

Murray Calder’s Experience

Director

Mediacom Edinburgh

(Public Company; Marketing and Advertising industry)

October 2006 — Present (3 years 2 months)

Responsible for research, strategy, effectiveness and new business at MediaCom Scotland I oversee a team of 8 including research specialists, strategic planners and econometricians.
Interim Marketing Manager

The Glenmorangie Company

(Privately Held; 201-500 employees; Food & Beverages industry)

2006 — 2006 (less than a year)

Interim marketing manager for Glenmorangie responsible for DM and developement of premium line extension
Marketing Manager

Baxters

(Marketing and Advertising industry)

2005 — 2005 (less than a year)

Responsible for UK marketing of Baxters Food Group products.
Global Marketing Manager

The Edrington Group

(Privately Held; Wine and Spirits industry)

1994 — 2004 (10 years )

From Marketing Assistant on multiple Single Malt Whiskies to Senior Brand Manager for The Macallan, Global Marketing Manager for The Famous Grouse and Highland Park.