Brenden Mulligan

Current

Founder, President at ArtistData

Past

Founder, Artist Manager at Hoist Music
VP Strategy & Business Development at Awarestore.com
Intern Director at Aware Records

Assistant Artist Manager at Aware Records
Executive Assistant to President/CEO at Aware Records
Product Development Manager for Online Division at Aware Records
Chairman/Talent Buyer/Promoter at Rites of Spring Music Festival (Vanderbilt)
Intern at Creative Artists Agency
Marketing Intern at Williams Whittle Associates

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Education

Northwestern University - Kellogg School of Management
Vanderbilt University

Recommended

14 people have recommended Brenden

Connections

417 connections

Industry

Music

Websites

Brenden Mulligan’s Summary

Entrepreneur in the music and technology space.

Brenden Mulligan’s Specialties:

Strategy, product planning and development, business planning, business development, entrepreneurial ventures

Brenden Mulligan’s Experience

Founder, President

ArtistData

(Music industry)

November 2005 — Present (3 years 9 months)

Artist Data Systems simplifies data management for musicians and their support teams by offering a suite of web-based applications geared toward streamlining online content management and data syndication.
Founder, Artist Manager

Hoist Music

(Partnership; 1-10 employees; Music industry)

March 2006 — March 2008 (2 years 1 month)

Principal in small management firm which currently exclusively represents Chicago-based folk-rock band The August (http://www.theaugust.com)
VP Strategy & Business Development

Awarestore.com

(Privately Held; 1-10 employees; Music industry)

February 2006 — January 2007 (1 year)

Awarestore.com is a online retail store selling music and merchandise from today's independent and developing musicians. As VP Strategy & Business Development, I seek out new ways to grow the company, improve our current products, and form beneficial relationships with other music companies.
Intern Director

Aware Records

(Privately Held; 1-10 employees; Music industry)

April 2005 — February 2006 (11 months)

• Recruited, trained and motivated highly talented pool of summer and full-time, post-graduate interns.

• Assigned and managed duties, and provided ongoing performance evaluations.

• Developed and led unique industry educational program, which exposed interns to various facets of the music business through interviews with internal and external music executives, business visits, and required reading assignments.
Assistant Artist Manager

Aware Records

(Privately Held; 1-10 employees; Music industry)

January 2005 — February 2006 (1 year 2 months)

• Managed numerous aspects of Aware/SonyBMG artist Mat Kearney’s career, including tour preparation, promotional appearances, radio visits, branding strategy, and album production. Designed promotional materials and advance album artwork.

• Aided in the development of the 2006 marketing plan for upcoming album release, which was presented to and approved by the president of Columbia Records and chairman of SonyBMG.
Executive Assistant to President/CEO

Aware Records

(Privately Held; 1-10 employees; Music industry)

April 2004 — January 2005 (10 months)

• Assisted in all day-to-day needs for Aware CEO Gregg Latterman.
Product Development Manager for Online Division

Aware Records

(Privately Held; 1-10 employees; Music industry)

May 2003 — January 2004 (9 months)

• Developed and instituted new custom store marketing and development strategy for Aware Records’ online music store, which led to a 20% sales increase and 110% exclusive client increase within six months of implementation.

• Forged and maintained relationships with new clients’ management representatives.

• Conceptualized design with third-party programmer during renovation of online catalog and back-end e-commerce operation to better serve customer needs and improve internal efficiency.
Chairman/Talent Buyer/Promoter

Rites of Spring Music Festival (Vanderbilt)

(Educational Institution; 11-50 employees; Music industry)

October 2001 — April 2003 (1 year 7 months)

• Event Organization: Managed $150,000 budget to bring local and national artists to the Vanderbilt campus for a three-day music festival for two consecutive years.

• Chaired committee of 25 members to coordinate logistics and promotion of event. Proposed and received budgetary increase from single meeting with Vice Chancellor of student affairs.

• Reinvigorated student interest in event by initiating inventive strategies to include student body with talent selection, increasing attendance from 4,000 in 2001 to 17,000 in 2003.
Intern

Creative Artists Agency

(Privately Held; 201-500 employees; Music industry)

August 2002 — December 2002 (5 months)

• Completed full time internship in the Nashville office to satisfy a work/study requirement for my degree.

• Studied essential company procedures through observation and interviews with all employees resulting in the development of the first comprehensive training manual for new employees.

• Built weekly ticket sales database used to focus marketing and promotional efforts to particular cities.
Marketing Intern

Williams Whittle Associates

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2001 — September 2001 (5 months)

• Worked on the client proposal from conceptualizing to delivery for the Washington, DC Convention and Tourism Corporation pitch.

• Researched information that was integrated into prospective clients pitches, one of which resulted in winning a $2 million account (the largest WWA contract at the time).

Brenden Mulligan’s Education

Northwestern University - Kellogg School of Management

MBA , Entrepreneurship, Marketing, Strategy , 2007 — 2011 (expected)

Activities and Societies:

Member of Chicago and Evanston chapters of the Kellogg Entrepreneurs Organization
Vanderbilt University

BS , Human and Organizational Development , 1999 — 2003

Activities and Societies:

Graduated Magna Cum Laude, Gamma Beta Phi Honor Society, Vice President of Order of Omega, Athenians Junior Honor Society, President of Beta Theta Pi, Chair/Talent Buyer/Promoter Rites of Spring Music Festival (See above)