MUSIC & DIGITAL STRATEGY CONSULTANT *global artist and brand campaigns & live, multi-platform events specialist*
London, United Kingdom
MUSIC & DIGITAL STRATEGY CONSULTANT *global artist and brand campaigns & live, multi-platform events specialist*
London, United Kingdom
* Creative media professional with over a dozen years of digtial media expert knowledge and clever ideas to advise, devise and monetise DM ambitions for new & name brand global music and entertainment companies.
* Specialising in multi-platform international campaigns for music/brand/client/artist partnerships and major/indie artists & labels; Rich knowledge of DM law/r&c, new revenue models and global distribution exploitation; Exec Producing groundbreaking digital music events and content.
* Strong team leadership experience and in-demand creative initiatives, from beer mat conception to execution to awards.
* Successful negotiation and presentation skills at SVP/Board level on creative global artist 360 projects integrating fans, brands, marketing, business and legal development.
* Excellent international artist & label/mgmt contacts and outstanding case study and industry track record utilising Online (Live/VOD/editorial), Mobile (TV/Wap/Downloads) and TV (red button/live).
*Giant pool of loyal international creative and business contacts, especially Berlin, New York, LA and London.
(Music industry)
March 2007 — Present (2 years 10 months)
Currently developing original multi-platform show w/Perez Hilton for UK rollout. Also creating cool music/brand partnerships for HABBO; and Advisor/Consultant in MD/Editorial Director role at ESP/1click2fame.com
Recently assisted New Stream Media @ NME Big Gig with The Cure, Franz Ferdinand, White Lies & Crystal Castles.
Aug-Nov.'08: Digital Project Mgr- MTV Europe Music Awards’08 www.mtvema.com
• Booked & managed digital host Perez Hilton; Secured digital content/R&C w/Katy Perry, Kanye West, Kid Rock, Pink, Killers, Duffy & more for 28 versioned sites in 18 languages
• Ensured/met digital requirements for sponsors Sony Ericsson, Dell & EDC Esprit
• Liaised with US team for logistics & viral campaigns; Supervised DM mktg strategy for artist’s official, fan, SN and label websites
* TRAFFIC BOOSTED OVER 200% from previous year
Other consulting projects include:
COMEDYBOX/WARNERS, DAILYMOTION, DISCOVERY, EMI/MOBY, FREE BURMA UK, LIVE EARTH/LIVE NATION/SPLINTER FILMS, MYSPACE UK, NATIONAL GEOGRAPHIC, NICKELODEON, O2 MOBILE, TISCALI, UNIVERSAL MUSIC GROUP/MUSIC ALLY, WILLIAM MORRIS/HOOHATV & more.
(Public Company; 5001-10,000 employees; Music industry)
March 2004 — March 2007 (3 years 1 month)
Secured 100s of International Artist digital campaigns across WW territories for 40+ websites, 17 WAP portals and 12 Overdrive Broadband channels; From 'Leaks' album previews to Live/Network Priority content; Booked and produced talent for MTV'sEMAs live online backstage shows (simulcast on mobile & web); Negotated rights and secured content for countless MTV events incl. Lives, Rock am Rings, Winterjam, MTV Ibiza, EMAs and sponsored client projects incl Burton, EA, Nokia, SonyEricsson, Diesel, Gillette, XBox, Puma and many more.
First appointed Digital Director for TAM International. Advised top Senior Management staff including Judy McGrath, regional MDs and MTV Presidents on digital frontiers for duration of role.
(Music industry)
1997 — 2007 (10 years )
(Public Company; 5001-10,000 employees; Online Media industry)
March 2002 — March 2004 (2 years 1 month)
(Public Company; 10,001 or more employees; VIA; Entertainment industry)
December 1999 — March 2002 (2 years 4 months)
First Editor for the MTV UK & Ireland website, mtv.co.uk in 1999 when MTVi was born (only 4 mtv sites in europe at the time, now there are over 30); Hired and managed first editorial and mulitmedia production teams- (approx.12 staff);
Our digital teams were nominated/won years of industry awards including BIMAs, BAFTAs, DMAs and PROMAX for froundbreaking 'Firsts' with interactive websites, community, live webcasts, 'Red Button' iTV stunts and Mobile WAP games.
BA Media/Journalism , TV/Radio/Communications
Live Music Events, Live Comedy, futuristic digital gadgets, right-brain creative debates, greening the planet, doing something no one else has done before. Languages: Conversational German, basic Hungarian Exec. Producer of live Music & Comedy Night- "The Real Daniel O'Donnell Show" & "Los Quattros Cvnts"
* Guest Media Speaker- Northwestern University- International Integrated Mktg Class, Dr. Clarke Caywood PhD
* Charity fundraiser - Organising comedy & music gigs for Breast Cancer Haven, Body & Soul, MS and more.
BAFTA Interactive Awards '02 - *nominee* Best Website- The Osbournes MTV website
PROMAX Gold Award '01 & ‘02 *Winner* Best Use of Website- MTV EMAs
BIMA (British Interactive Media Association) Awards '02 *double Winner* Best Use of Website & Best Entertainment Award- The Osbournes MTV website
NEW MEDIA AGE Awards '02 *nominee* Best Interactive- MTV Hits & 2003- Game of the Week- MTV Winterjam’s ‘Speak & Swear’
REVOLUTION Awards 2002 *nominee* Best Interactive- MTV Hits