Creative
Greater New York City Area
- Current
-
- Executive Creative Director at Razorfish
- Past
-
- Independent Professional at Lu©as (Self-employed)
- Creative Director at SS+K
- Independent Professional at Lu©as (Self-employed)
- Creative Director & Partner at AKA Advertising
- Executive Creative Director at D'Arcy Hong Kong
- Executive Creative Director at Ogilvy Philippines
- Copywriter at Ogilvy New York
- Copywriter at Chiat/Day
- Copywriter at The Ball Partnership
- Education
-
- Sydney College of the Arts
- Recommended
-
34 people have recommended Marc - Connections
-
473
connections
- Industry
- Marketing and Advertising
- Websites
Marc Lucas’s Summary
I'm a writer with a degree in design.
Clients bring me problems, I bring them ideas.
Sometimes those ideas are films.
Sometimes they're printed.
Or something online.
Or they live in your phone.
At other times it's an event, or even a product.
Its usually a combination of many things.
A bunch of things that come from a single idea.
An idea that solves a problem.
Marc Lucas’s Specialties:
Strategic and creative consultant, copywriter, creative director, graphic designer, international experience.
Marc Lucas’s Experience
-
Executive Creative Director
Razorfish
(Marketing and Advertising industry)
2008 — Present (1 year)
-
Independent Professional
Lu©as (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
February 2008 — May 2008 (4 months)
Generating ideas that solve problems. Online, film, print events, product ideas... whatever it takes to make people think about your product or business the right way. See www.marclucas.net for the whole magilla.
-
Creative Director
SS+K
(Privately Held; 51-200 employees; Marketing and Advertising industry)
October 2004 — January 2008 (3 years 4 months)
Creative Director, Vice President, SS+K New York
Clients: Song Airlines, Delta Airlines, Blue Cross Blue Shield Association, Lance Armstrong Foundation, Massachusetts Teacher’s Association, Starbucks, New York Knicks, CitiBank, Barack Obama, Anheuser-Busch.
Responsibilities: Create traditional and non-traditional communications for a mixture of consumer, trade and public affairs clients. -
Independent Professional
Lu©as (Self-employed)
(Self-Employed; Myself Only; Marketing and Advertising industry)
August 2003 — September 2004 (1 year 2 months)
Clients: Ogilvy, American Express, SAP, DHL, Fosters, Discount Office Furniture NYC.
Responsibilities: Creative and strategic consultant for agencies and direct to clients.
Highlights: Creating an impactful and effective campaign for DHL, creating a very different cinema spot for American Express Blue and creating the new Foster's global TV campaign. -
Creative Director & Partner
AKA Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2003 — August 2003 (8 months)
Clients: Foot Locker Worldwide (Foot Locker, Lady Foot Locker & Champs), Puma, Converse, adidas, Reebok, Everlast, Nike.
Responsibilities: Take an active role in the creative output of the agency, raise creative standards, forge ties with clients and vendors. Guide the agency through its next stage.
Highlights: Bringing a strategic vision to a retail agency and client. Persuading Foot Locker’s vendors to support and underwrite my client’s communications. Seeing those efforts pay-off in increased awareness, sales and attention for the client and the agency in trade and business publications. -
Executive Creative Director
D'Arcy Hong Kong
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 2000 — December 2002 (2 years 2 months)
Clients: Philips Lighting (Regional), Western Union (Regional), Hyatt Hotels (Regional), Continental Airlines, Whiskas, BMS, Vietnam Airlines, MLC Insurance, Soho-Soho, HMV, SPCA.
Responsibilities: Maintain a high creative profile while cutting staff and overhead.
Highlights: D’Arcy Hong Kong became a bright star in the Asian industry, with wins at The One Show, Cannes, Clio and The MAX awards, D’Arcy’s award scheme. Within two years the agency went from unranked to #3 agency in Greater China. (One year after the agency closed, it is still ranked as one of the top ten agencies in Greater China.) We ran global and regional business with a very small passionate team.
Chairman of the HK4As Creative Committee, responsible for our annual award show and launching our portfolio school, AdSchool.
Appointed to the D’Arcy Sounding Board, an advisory board that met the Worldwide Board quarterly to advise and implement recommendations.
Sat on The D’Arcy Asia/Pacific Creative Council. -
Executive Creative Director
Ogilvy Philippines
(Public Company; 51-200 employees; Marketing and Advertising industry)
November 1998 — November 2000 (2 years 1 month)
Clients: Unilever (Ponds and Comfort), San Miguel, Magnolia, La Tondena, Crown Asia, The Economist, Nestle, Old Asia, Casa del Tobacco, McCormicks, Northwest Airlines, Seagrams, Ayala, Kodak, Kimberly Clark.
Responsibilities: Lead an award winning creative department of 12 and an agency billing around a billion pesos (US$25 million) a year.
Highlights: Being named Creative Agency of the Year by the Philippine 4As and bringing home the most awards from the Philippine Ad Congress -
Copywriter
Ogilvy New York
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
June 1993 — October 1998 (5 years 5 months)
Clients: IBM, American Express, Jaguar, Kraft General Foods, Hershey, GTE, Phillip Morris.
Responsibilities: Create print, TV and radio materials for domestic and international use, supervise creative teams, develop relationships with clients and suppliers.
Highlights: Creating award-winning work at one of New York's largest advertising agencies. -
Copywriter
Chiat/Day
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1992 — June 1993 (10 months)
Clients: MTV, Nickelodeon, Nynex, New York Life, The Rainforest Foundation, SAS Airlines.
Responsibilities: Create print advertising, television and radio commercials.
Highlights: Working with talented creative people and difficult clients - a learning experience. -
Copywriter
The Ball Partnership
(Privately Held; 201-500 employees; Marketing and Advertising industry)
January 1989 — August 1992 (3 years 8 months)
Clients: Remy Wines, Davidoff, HKTA, DHL, Newsweek, HSBC, Sandy Bay, Toshiba, Mung Tong Thani, Porro Computers.
Responsibilities: Learn from good people, do good work.
Highlights: Named Best Freshman Copywriter by the HK4As. I discovered a job that I enjoy, appear to be good at, and get paid to do - you can't beat that.
Marc Lucas’s Education
-
Sydney College of the Arts
BA , Visual Communication , 1985 — 1989
Additional Information
Marc Lucas’s Websites:
Marc Lucas’s Interests:
Texas Hold 'em Vintage British Motorcycles Cooking Reading Travel
Marc Lucas’s Honors:
One Show
Cannes Advertising Festival
CA
Clio
Luerzer’s Archive
London International Festival
AWARD (Australian Writers & Art Directors)
Asian Advertising Awards
Asia-Pacific Adfest
Philippine 4A's
Philippine Advertising Congress
HK4As
Juries & Committees
1999 – Juror, Philippine Advertising Congress
2001 – Co-Chairman, Media& Marketing’s Asian Advertising Awards
2002 – Chairman, HK4As Creative Committee
2004 – Juror, New York Art Director’s Club
2006 – Juror, New York Art Director’s Club
2006 – Juror, AICP
Marc Lucas’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
