Digital Strategy Executive
Brazil
- Current
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- Assistant Business Plan Lecturer at FEI
- Education
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- Universidade de São Paulo
- Universidade de São Paulo
- UFRGS
- Universidade Federal de Pernambuco
- Recommended
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2 people have recommended Mateus - Connections
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- Industry
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- Websites
Mateus Cozer’s Summary
Chess-playing USP grad got start as dealmaker for CESAR; ten years of experience in digital media. Expertise in Corporate Governance, CSR report and Business Development. Passionate about the Internet; Voracious reader.
Mateus Cozer’s Specialties:
Internet Marketing; Corporate Social Responsability; Internet Management; Delta Model; Business Strategy; Corporate Governance
Mateus Cozer’s Education
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Universidade de São Paulo
PhD , Marketing , 2007 — 2009
Research Interests: Branding, Governance, Strategic Marketing, Internet Marketing, Networks, Theory of the Firm; Strategic Management; Stakeholder Engagement; Transaction Cost.
Its thesis is that the organizational mode through which individuals cooperate affects the knowledge they apply to business activity. Our aim is to develop an empirically relevant theory of why firms are formed: a theory based on knowledge differences between individuals rather than the threat of consuming the earth’s resource beyond its sustainable capacity of renewal. The work dual-core is based, first on new institutional economics and second transaction-cost approach. A principal point is that knowledge-based considerations can outweigh traditional goods-centered dominant logic. -
Universidade de São Paulo
Master of Science in Business Administration , The Delta Project: Discovering New Sources of Profitabilitly in a Networked Economy , 2004 — 2005
The most influential contemporary strategic framework, espoused by Michael Porter, is based on two exclusive ways to compete: low cost or differentiation. Although the best-product strategy continues to be relevant, Arnoldo C. Hax and Dean L. Wilde II argues that it does not describe all the ways companies compete in the current environment. In that way, the focus of this work is to analyze the competitive process on the digital economy environment, under strategic marketing optics and based on the Delta Model, which looks to three strategic positioning options. The work focuses on one of those adaptative processes: customer targeting. On the methodological point of view, a literature review is done in the field of strategic marketing; sequentially are shown the results of an empiric research on the case of a public relationship company.
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UFRGS
Specialist in Business Administration , Internet Marketing , March 1999 — October 2000
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Universidade Federal de Pernambuco
Bachelor in Computer Science , AI , 1993 — 1998
Mateus Cozer’s Contact Settings
Interested In:
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