IR officer
Brazil
- Current
-
- Assistant Business Plan Lecturer at FEI
- Education
-
- Universidade de São Paulo
- Universidade de São Paulo
- UFRGS
- Universidade Federal de Pernambuco
- Recommended
-
2 people have recommended Mateus - Connections
-
379
connections
- Industry
- Internet
- Websites
Mateus Cozer’s Summary
Ten years of experience in digital media. Expertise in Corporate Governance, CSR and Business Development. Passionate about the Internet; Voracious reader.
Mateus Cozer’s Specialties:
Digital Marketing; Corporate Social Responsability; Internet Management; Delta Model; Business Strategy; Corporate Governance.
Mateus Cozer’s Education
-
Universidade de São Paulo
Ph.D , Business , 2007 — 2010 (expected)
http://www.fea.usp.br/
-
Universidade de São Paulo
Master of Science in Business Administration , The Delta Project: Discovering New Sources of Profitabilitly in a Networked Economy , 2004 — 2005
The most influential contemporary strategic framework, espoused by Michael Porter, is based on two exclusive ways to compete: low cost or differentiation. Although the best-product strategy continues to be relevant, Arnoldo C. Hax and Dean L. Wilde II argues that it does not describe all the ways companies compete in the current environment. In that way, the focus of this work is to analyze the competitive process on the digital economy environment, under strategic marketing optics and based on the Delta Model, which looks to three strategic positioning options. The work focuses on one of those adaptative processes: customer targeting. On the methodological point of view, a literature review is done in the field of strategic marketing; sequentially are shown the results of an empiric research on the case of a public relationship company.
-
UFRGS
Specialist in Business Administration , Internet Marketing , March 1999 — October 2000
-
Universidade Federal de Pernambuco
Bachelor in Computer Science , AI , 1993 — 1998
Mateus Cozer’s Contact Settings
Interested In:
- career opportunities
- expertise requests
- business deals
- reference requests
- getting back in touch
