Michael Troiano

Michael Troiano

President at Holland-Mark Digital

Greater Boston Area

Current
Past
Education
  • Harvard Business School
  • Cornell University
Connections
500+ connections
Industry
Marketing and Advertising
Websites

Michael Troiano’s Summary

Michael Troiano is a Principal of Holland-Mark, a leading independent advertising agency in Boston. He spent his early career at top advertising agencies including McCann-Erickson NY and Foote, Cone & Belding, San Francisco, defining business and marketing communications strategy for clients including AT&T, Coca-Cola, and Taco Bell. He joined WPP Group in 1994, reporting to Group chief executive Sir Martin Sorrell, and became the founding CEO of Ogilvy & Mather Interactive in 1995.

Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, acting as the firm's CEO and establishing client relationships with Unilever, HP, and EMC before combining assets of that firm with Primix Solutions in late 1998. He became President of the NASDAQ-listed systems integrator in late 1999, increasing annualized revenues from $5.6 to $30.8 million, doubling gross margins, and adding nearly $200 million in shareholder value before the market crash in late 2000.

He was with mobile content pioneer m-Qube from its inception in 2002, acting as the General Manager of Interactive when the company was bought by VeriSign in May, 2006 for approximately $280 Million.

Mike serves on the boards of several VC-funded technology companies, including that of Cambridge-based Crimson Hexagon. His blog, Scalable Intimacy, is listed on both the AdAge Power150 and Alltop, and he is ranked in the top 5% of the most influential people on Twitter.

Mike is a graduate of Cornell University and the Harvard Business School.


Michael Troiano’s Experience

  • President

    Holland-Mark Digital

    (Marketing and Advertising industry)

    September 2009Present (4 months)

    I'm a principal of independent Boston ad agency Holland-Mark, and the president of it's digital arm, Holland-Mark Digital.

  • Board of Advisors

    Crimson Hexagon

    (Computer Software industry)

    April 2009September 2009 (6 months)

  • CEO

    matchmine

    (Privately Held; 11-50 employees; Internet industry)

    January 2007October 2008 (1 year 10 months)

    Asked by Robert and Jonathan Kraft to build a business around a media discovery technology incubated within their operating company. Created a first gen product launched at DEMO that year, delivered second gen product in response to partner feedback by February, 2008, and built out a partner network leveraging the technology - eventually approaching 12MM average monthly unique visitors - before shutting the company down in the face of the financial market crisis.

  • General Manager

    m-Qube

    (Privately Held; 51-200 employees; Wireless industry)

    April 2002June 2006 (4 years 3 months)

    Executive Team member, P&L owner

  • President

    Primix Solutions

    (Information Services industry)

    December 1999November 2001 (2 years )

    Named President of the NASDAQ-listed entity which acquired Brandscape. Increasing annualized revenues from $ 5.6 to $ 30.8 million while doubling gross margins, adding nearly $200 Million in shareholder value before the market crash in late 2000.

  • CEO

    Brandscape

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    October 1996November 1999 (3 years 2 months)

    Co-founded interactive marketing agency, whose clients included Ragu Pasta Sauce, Wish-Bone Dressings & Marinades, Gorton's, Hewlett-Packard's DeskJet Printer Division, and Data General / EMC Corporation.

  • CEO

    Ogilvy & Mather Interactive

    (Public Company; 51-200 employees; WPP; Marketing and Advertising industry)

    December 1994September 1996 (1 year 10 months)

    Leader, Interactive division of Ogilvy & Mather (reporting to Chairman, North America, Ogilvy & Mather Direct)

  • Summer Consultant

    Monitor Company

    (Privately Held; 1001-5000 employees; Management Consulting industry)

    May 1993September 1993 (5 months)

    Summer Consultant between years 1 and 2 of Harvard Business School. Offered permanent position on graduation.

  • Account Supervisor

    Foote, Cone & Belding

    (Public Company; 1001-5000 employees; Marketing and Advertising industry)

    August 1991August 1992 (1 year 1 month)

    Taco Bell account, in San Francisco

  • Account Executive

    McCann-Erickson

    (Public Company; 5001-10,000 employees; Marketing and Advertising industry)

    August 1989July 1991 (2 years )

    AT&T Business Services, New York office

  • Account Executive

    Lois/GGK

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    September 1988August 1989 (1 year )

    Account Executive on ABC Sports, Jiffy Lube, PepsiCo, Time Magazine, NEC and Faberge businesses. New York headquarters.


Michael Troiano’s Education

  • Harvard Business School

    MBA , General Management , September 1992June 1994

    Activities and Societies:
    Section B
  • Cornell University

    BS , Public Communication , September 1984June 1988

    Activities and Societies:
    Chi Psi, Ag School, Football, Track & Field

Additional Information

Michael Troiano’s Websites:

Michael Troiano’s Groups:

  •    The DEMO Conference
  •    Cornell University Alumni Network
  •    Cornell University Alumni
  •    Inbound Marketers - For Marketing Professionals
  •    eMarketing Association Network
  •    Harvard Business School Alumni Network
  •    The Ad Club of Boston
  •    Social Media Software Group
  •    Advertising Professionals
  •    Cornell University Track & Field Alumni
  •    Social Media Marketing
  •    Meet Customers 3.0
  •    Tweeple
  •    Harvard Business School Alumni
  •    BetaHouse
  •    matchmine alumni
  •    We Are Social
  •    Chi Psi, Alpha Psi
  •    inSocialMedia Professional Community
  •    Cornell University Alumni In Advertising, Marketing & PR
  •    New England Consumer Technology Innovators & Entrepreneurs
  •    IVY GROUPS - The Professional Network for Ivy League Alumni
  •    IVY GROUPS: Advertising, Media & Public Relations
  •    IVY GROUPS: Marketing & Sales
  •    Social Relationship Management
  •    Conversion Rate Optimization For Marketing Professionals

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