Board of Advisors at Crimson Hexagon
Greater Boston Area
- Current
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- Board of Advisors at Crimson Hexagon
- Past
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- CEO at Brandscape
- CEO at Ogilvy & Mather Interactive
- Summer Consultant at Monitor Company
- Account Supervisor at Foote, Cone & Belding
- Account Executive at McCann-Erickson
- Account Executive at Lois/GGK
- Education
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- Harvard Business School
- Cornell University
- Recommended
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26 people have recommended Michael - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
Michael Troiano’s Summary
Michael Troiano spent his early career at advertising agencies including McCann-Erickson and Foote, Cone & Belding, defining business and marketing communications strategy for clients including AT&T, Coca-Cola, and Taco Bell. He joined WPP Group in 1994, reporting to Group chief executive Martin Sorrell, and became the CEO of Ogilvy & Mather Interactive in 1995.
Michael co-founded New York-based strategic Internet services firm Brandscape in 1996, acting as the firm's CEO and establishing client relationships with Unilever, HP, and EMC before combining assets of that firm with Primix Solutions (NASDAQ: PMIX) in late 1998. He became President of Primix in late 1999, increasing annualized revenues from $ 5.6 to $ 30.8 million, doubling gross margins, and adding nearly $200 Million in shareholder value before the market crash in late 2000.
He was with mobile content pioneer m-Qube from its inception in 2002, serving in roles including SVP of Business Development, SVP of Client Development, and General Manager, Interactive. m-Qube was sold to VeriSign (NasdaqGS: VRSN) in May, 2006 for approximately $280 Million.
Michael served as the CEO of Kraft Group funded media discovery network matchmine from January, 2007 through October, 2008.
He has a bachelor's degree in public communication from Cornell University and a master's degree in business administration from the Harvard Business School.
Michael Troiano’s Experience
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Board of Advisors
Crimson Hexagon
(Computer Software industry)
April 2009 — Present (4 months)
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CEO
matchmine
(Privately Held; 11-50 employees; Internet industry)
January 2007 — October 2008 (1 year 10 months)
Asked by Robert and Jonathan Kraft to build a business around a media discovery technology incubated within their operating company. Created a first gen product launched at DEMO that year, delivered second gen product in response to partner feedback by February, 2008, and built out a partner network leveraging the technology - eventually approaching 12MM average monthly unique visitors - before shutting the company down in the face of the financial market crisis.
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General Manager
m-Qube
(Privately Held; 51-200 employees; Wireless industry)
April 2002 — June 2006 (4 years 3 months)
Executive Team member, P&L owner
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President
Primix Solutions
(Information Services industry)
December 1999 — November 2001 (2 years)
Named President of the NASDAQ-listed entity which acquired Brandscape. Increasing annualized revenues from $ 5.6 to $ 30.8 million while doubling gross margins, adding nearly $200 Million in shareholder value before the market crash in late 2000.
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CEO
Brandscape
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 1996 — November 1999 (3 years 2 months)
Co-founded interactive marketing agency, whose clients included Ragu Pasta Sauce, Wish-Bone Dressings & Marinades, Gorton's, Hewlett-Packard's DeskJet Printer Division, and Data General / EMC Corporation.
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CEO
Ogilvy & Mather Interactive
(Public Company; 51-200 employees; WPP; Marketing and Advertising industry)
December 1994 — September 1996 (1 year 10 months)
Leader, Interactive division of Ogilvy & Mather (reporting to Chairman, North America, Ogilvy & Mather Direct)
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Summer Consultant
Monitor Company
(Privately Held; 1001-5000 employees; Management Consulting industry)
May 1993 — September 1993 (5 months)
Summer Consultant between years 1 and 2 of Harvard Business School. Offered permanent position on graduation.
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Account Supervisor
Foote, Cone & Belding
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
August 1991 — August 1992 (1 year 1 month)
Taco Bell account, in San Francisco
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Account Executive
McCann-Erickson
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
August 1989 — July 1991 (2 years)
AT&T Business Services, New York office
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Account Executive
Lois/GGK
(Privately Held; 51-200 employees; Marketing and Advertising industry)
September 1988 — August 1989 (1 year)
Account Executive on ABC Sports, Jiffy Lube, PepsiCo, Time Magazine, NEC and Faberge businesses. New York headquarters.
Michael Troiano’s Education
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Harvard Business School
MBA , General Management , September 1992 — June 1994
- Activities and Societies:
- Section B
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Cornell University
BS , Public Communication , September 1984 — June 1988
- Activities and Societies:
- Chi Psi, Ag School, Football, Track & Field
