Michael Troiano

Current

President at Holland-Mark Digital

Past

Board of Advisors at Crimson Hexagon
CEO at matchmine
General Manager at m-Qube

President at Primix Solutions
CEO at Brandscape
CEO at Ogilvy & Mather Interactive
Summer Consultant at Monitor Company
Account Supervisor at Foote, Cone & Belding
Account Executive at McCann-Erickson
Account Executive at Lois/GGK

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7 more...

Education

Harvard Business School
Cornell University

Recommended

28 people have recommended Michael

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Lifestream

Michael Troiano’s Summary

Michael Troiano is a Principal of Holland-Mark, a leading independent advertising agency in Boston. He spent his early career at top advertising agencies including McCann-Erickson NY and Foote, Cone & Belding, San Francisco, defining business and marketing communications strategy for clients including AT&T, Coca-Cola, and Taco Bell. He joined WPP Group in 1994, reporting to Group chief executive Sir Martin Sorrell, and became the founding CEO of Ogilvy & Mather Interactive in 1995.

Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, acting as the firm's CEO and establishing client relationships with Unilever, HP, and EMC before combining assets of that firm with Primix Solutions in late 1998. He became President of the NASDAQ-listed systems integrator in late 1999, increasing annualized revenues from $5.6 to $30.8 million, doubling gross margins, and adding nearly $200 million in shareholder value before the market crash in late 2000.

He was with mobile content pioneer m-Qube from its inception in 2002, acting as the General Manager of Interactive when the company was bought by VeriSign in May, 2006 for approximately $280 Million.

Mike serves on the boards of several VC-funded technology companies, including that of Cambridge-based Crimson Hexagon. His blog, Scalable Intimacy, is listed on both the AdAge Power150 and Alltop, and he is ranked in the top 5% of the most influential people on Twitter.

Mike is a graduate of Cornell University and the Harvard Business School.

Michael Troiano’s Experience

President

Holland-Mark Digital

(Marketing and Advertising industry)

September 2009 — Present (4 months)

I'm a principal of independent Boston ad agency Holland-Mark, and the president of it's digital arm, Holland-Mark Digital.
Board of Advisors

Crimson Hexagon

(Computer Software industry)

April 2009 — September 2009 (6 months)
CEO

matchmine

(Privately Held; 11-50 employees; Internet industry)

January 2007 — October 2008 (1 year 10 months)

Asked by Robert and Jonathan Kraft to build a business around a media discovery technology incubated within their operating company. Created a first gen product launched at DEMO that year, delivered second gen product in response to partner feedback by February, 2008, and built out a partner network leveraging the technology - eventually approaching 12MM average monthly unique visitors - before shutting the company down in the face of the financial market crisis.
General Manager

m-Qube

(Privately Held; 51-200 employees; Wireless industry)

April 2002 — June 2006 (4 years 3 months)

Executive Team member, P&L owner
President

Primix Solutions

(Information Services industry)

December 1999 — November 2001 (2 years )

Named President of the NASDAQ-listed entity which acquired Brandscape. Increasing annualized revenues from $ 5.6 to $ 30.8 million while doubling gross margins, adding nearly $200 Million in shareholder value before the market crash in late 2000.
CEO

Brandscape

(Privately Held; 11-50 employees; Marketing and Advertising industry)

October 1996 — November 1999 (3 years 2 months)

Co-founded interactive marketing agency, whose clients included Ragu Pasta Sauce, Wish-Bone Dressings & Marinades, Gorton's, Hewlett-Packard's DeskJet Printer Division, and Data General / EMC Corporation.
CEO

Ogilvy & Mather Interactive

(Public Company; 51-200 employees; WPP; Marketing and Advertising industry)

December 1994 — September 1996 (1 year 10 months)

Leader, Interactive division of Ogilvy & Mather (reporting to Chairman, North America, Ogilvy & Mather Direct)
Summer Consultant

Monitor Company

(Privately Held; 1001-5000 employees; Management Consulting industry)

May 1993 — September 1993 (5 months)

Summer Consultant between years 1 and 2 of Harvard Business School. Offered permanent position on graduation.
Account Supervisor

Foote, Cone & Belding

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

August 1991 — August 1992 (1 year 1 month)

Taco Bell account, in San Francisco
Account Executive

McCann-Erickson

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

August 1989 — July 1991 (2 years )

AT&T Business Services, New York office
Account Executive

Lois/GGK

(Privately Held; 51-200 employees; Marketing and Advertising industry)

September 1988 — August 1989 (1 year )

Account Executive on ABC Sports, Jiffy Lube, PepsiCo, Time Magazine, NEC and Faberge businesses. New York headquarters.

Michael Troiano’s Education

Harvard Business School

MBA , General Management , September 1992 — June 1994

Activities and Societies:

Section B
Cornell University

BS , Public Communication , September 1984 — June 1988

Activities and Societies:

Chi Psi, Ag School, Football, Track & Field