Todd Kelly

Current

• Marketing Consultant/Senior Project Manager at Excel in Marketing LLC

Past

• Manager at PricewaterhouseCoopers LLP
• Senior Associate at Arthur Andersen LLP
• Manager at DuCharme, McMillen and Associates, Inc.

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Education

• University of California, Berkeley - Walter A. Haas School of Business
• Texas A&M University

Recommended

1 person has recommended Todd

Connections

101 connections

Industry

Marketing and Advertising

Todd Kelly’s Experience

• Marketing Consultant/Senior Project Manager

  Excel in Marketing LLC

  (Marketing and Advertising industry)

  January 2008 — Present (1 year 7 months)

  I. Strategic Marketing: Develop and execute marketing plans.
  a. Research syndicated data, consumer trend info, & category insights
  b. Develop strategic mktg objectives & underlying tactics, incl budget & execution plan
  c. Co-lead & coordinate execution of the marketing plan
  II. Market Analysis: Lead market analysis to determine if client should expand its retail operations
  a. Perform full competitive review & mapping & conduct case study of existing affiliate store
  b. Identify & measure metrics for retail success using both qualitative & quantitative analysis
  c. Create comprehensive, well-written report to help client avoid a costly, mistimed launch
  III. Marketing/Product Management: Perform product marketing for several ongoing client projects
  a. Build initial client project plan (in MS Project or Excel) & update/communicate progress
  b. Manage project budgets & timelines
  c. Coordinate & collaborate with the creative team, mgmt, & clients
  d. Write creative briefs & build requirements (functional, technical, business)
  IV. Brand Identity: Manage & advise on creative development & positioning of several clients’ products
  a. Manage creation of logos, brochures, web sites, product sheets, sales presentation decks, & other collateral
  b. Apply design guidelines across client org, i.e., color, font, sizing, photography elements, etc
  V. Vendor Management: Lead oversight of & assume accountability for designers, copywriters, printers, & fulfillment as well as web developers, web hosts, & programmers

• Manager

  PricewaterhouseCoopers LLP

  (Partnership; Accounting industry)

  2002 — 2007 (5 years)

  I. Market Research: Performed thorough quantitative and qualitative analysis for product and service suite
  a. Identified companies that met key target market criteria as defined by me
  b. Developed strategic plan to target profitable customer segments
  II. Program Management: Managed & contributed to multi-phased projects for clients
  a. Monitored project costs & scope & acted as primary contact for clients
  b. Generated $3 million in company revenue from a total of $16 million in client cost savings
  III. Communication Development: Developed effective external & internal communication pieces
  a. Produced messaging & email campaigns & wrote a series of customer success stories
  b. Presented marketing materials to prospective customers & internal account service teams
  c. Created an internal national web cast presentation
  IV. Service Product Development: Created strategic plan for launch of new consulting service
  a. Analyzed market with internal & external sources.
  b. Established customer segmentation & pricing structure.
  c. Forecasted sales & profitability.
  d. Generated $1 million in new revenues.

• Senior Associate

  Arthur Andersen LLP

  (Management Consulting industry)

  2000 — 2002 (2 years)

  I. Project Management: Performed day-to-day project tasks & communicated with clients & internal teams
  a. Took on responsibility for project tracking & reporting
  b. Interfaced with large, cross-functional team members to accomplish goals
  II. Staff Development: Provided both formal & informal training to associates & other senior associates

• Manager

  DuCharme, McMillen and Associates, Inc.

  (Privately Held; 201-500 employees; Accounting industry)

  1997 — 2000 (3 years)

Todd Kelly’s Education

• University of California, Berkeley - Walter A. Haas School of Business

  MBA , Marketing, Strategy , 2003 — 2006

• Texas A&M University

  BBA , Accounting

Additional Information

Todd Kelly’s Interests:

Running, mountaineering, international travel, volunteering, reading

Todd Kelly’s Groups:

- American Marketing Association (San Francisco/Bay Area Chapter)
- World Affairs Council
- Net Impact
- Taproot Foundation
- Edgewood Center for Children and Families
- Past local USA Track & Field board member and past president and publicist of the Houston Racing Triathlon Club.

•    Haas/Berkeley Alumni
•    Renewable Energy Business Network
•    Job Search Gym - Program Alumni

Todd Kelly’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests