Michelle Tampoya

Current

• Online & Enterprise Strategy Marketing Manager, ebusiness at BMO Financial Group

Past

• Consultant (Senior Manager), Database and Digital Marketing at Scotiabank
• Professor, Interactive Marketing at Seneca College
• Manager, Marketing & Communications at Martyn Bassett Associates

• Program Director at Advantage Global Communications Inc. (AGC)
• Conference Director at IQPC
• Business Writer, Marketing at Gary Jonas Computing - Jonas Software
• Business Journalist at Moneysense.ca

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Education

• Ryerson University

Recommended

1 person has recommended Michelle

Connections

226 connections

Industry

Marketing and Advertising

Websites

• My Blog
• Twitter

Michelle Tampoya’s Summary

I have over eight years of marketing experience, five years of digital and interactive experience.

Throughout my career I have researched, designed and executed successful large and small-scale marketing programs for both the public and private sectors.

I currently work on enterprise-wide digital marketing strategies and campaigns.

You can ping me at mtampoya@gmail.com or visit my personal blog at www.mishsplayground.com

Michelle Tampoya’s Specialties:

Marketing, Web, Online, Digital, Interactive, Strategy, Networking, Conversations, Social Networking, Social Media

Michelle Tampoya’s Experience

• Online & Enterprise Strategy Marketing Manager, ebusiness

  BMO Financial Group

  (Financial Services industry)

  June 2008 — Present (1 year 2 months)

  - Build the bank's corporate online and email marketing strategies.
  - Work with all lines of businesses for a coordinated 'strategy to execution' of enterprise-wide large scale digital programs
  - Understand how and when to use Web 2.0, social media / networking and online community tactics.
  
  Digital Projects Include:
  - Interactive Branch Locator Tool (consists of six web and mobile locators using one central database) https://locator.bmo.com
  - Develop and execute key sponsorship sites including: www.BMOsoccer.com and www.bmoskating.com

• Consultant (Senior Manager), Database and Digital Marketing

  Scotiabank

  (Public Company; BNS; Banking industry)

  September 2006 — June 2008 (1 year 10 months)

  Lead the strategy to execution of online initiatives to support corporate branding as well as branding of financial products.
  
  Digital Projects include:
  -MyVault - Interactive website and community build to support the brand and held customers better understand their finances – www.myvault.scotiabank.com
  -Get Growing for business - Interactive website and community to support the small business brand of helping small businesses grow and connect with one another - www.getgrowingforbusiness.com
  -Monthly retail and small business digital newsletter to over 1.4M customer and non-customer database.
  -Email and microsite campaigns to support seasoned campaigns like RSP, Investments, Mortgage and Small Business seasons
  -Play an active role in implementing new marketing strategies, particularly grass roots and community marketing.
  -Advocate for the customer experience, and seek and develop new initiatives in digital marketing

• Professor, Interactive Marketing

  Seneca College

  (Educational Institution; 1001-5000 employees; Higher Education industry)

  September 2007 — April 2008 (8 months)

  I taught the post-graduate Interactive Marketing course. IMK 803

• Manager, Marketing & Communications

  Martyn Bassett Associates

  (Privately Held; 11-50 employees; Computer Software industry)

  April 2006 — August 2006 (5 months)

  - Develop online and offline marketing strategies for effective lead generation
  - Create and manage all marketing collateral - website, brochures, press releases, newsletters
  - Maximize website traffic using SEO techniques

• Program Director

  Advantage Global Communications Inc. (AGC)

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2004 — March 2006 (2 years 3 months)

  • Manage and direct the marketing, research, sponsorship and sales teams
  • Manage client accounts and make sure all expectations are met
  • Design and execute marketing plans, including online and traditional strategies
  • Develop topics to be researched for potential conferences and workshops
  • Managed email, web and/or direct marketing programs.
  • Responsible for the design, planning and execution of event logistics for business conferences, workshops and tradeshows as well as corporate hospitality events
  • Work and stay within client’s budgets while achieving their business goals

• Conference Director

  IQPC

  (Privately Held; 51-200 employees; Events Services industry)

  January 2003 — January 2004 (1 year 1 month)

  • Developed conference agenda’s and attained a leading speaker faculty
  • Worked within tight timelines to meet the business conference schedule
  • Developed sales and marketing briefs to communicate to the targeted audience
  • Write content for conference brochures
  • Handled all event’s onsite facilitation including business meetings and coordination of sponsors requirements

• Business Writer, Marketing

  Gary Jonas Computing - Jonas Software

  (Privately Held; 51-200 employees; Computer Software industry)

  April 2001 — January 2003 (1 year 10 months)

  • Developed and wrote all of the company’s communication materials, including press releases, brochures, newsletters and case study success stories
  • Copy edited software technical manuals
  • Designed and wrote content for the company website
  • Coordinated trade show and business event’s logistics

• Business Journalist

  Moneysense.ca

  (Privately Held; Online Media industry)

  January 2001 — April 2001 (4 months)

  • Wrote articles on various financial topics
  • Research and stay ahead of business issues

Michelle Tampoya’s Education

• Ryerson University

  Bachlor of Journalism , Journalism , 1997 — 2001

Additional Information

Michelle Tampoya’s Websites:

• My Blog
• Twitter

Michelle Tampoya’s Interests:

emerging technology, online marketing, database marketing, social media, web applications, web 2.0, yoga, golf, photography, cooking, reading

Michelle Tampoya’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch