Product Manager at Tribune Interactive
Orlando, Florida Area
- Current
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- Product Manager at Tribune Interactive
- Past
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- Regional Manager of Business and Product Development at Tribune Interactive
- Blogger at LostRemote.com
- Online Product Manager at Orlando Sentinel
- Interactive Video Product Manager at Orlando Sentinel
- Multimedia Reporter/Project Manager at KOMU-TV/KBIA-FM/Columbia Missourian
- Project Coordinator at Student and Auxiliary Services, University of Missouri
- Intern at ABC News
- Host/Anchor at Zimmer Radio Group/KSSZ-FM
- Digital Media Coordinator at Missourians for Matt Blunt
- Graphic Designer at The Maneater
- Digital Media Coordinator at Missourians for Matt Blunt
- Producer/Reporter/Anchor at AM-580 WDBO
- Digital Photographer at J&R Productions
- News Intern at AM-580 WDBO
- Graphic Designer at The Orlando Sentinel
- Production Staff Assistant at Jim Henson Productions
- Education
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- University of Missouri-Columbia
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Matthew Sokoloff’s Summary
As a Product Manager with a Journalism background, I enjoy working on new and existing online products. Excel at coming up with new and innovative ways to generate revenue and better engage the user. I love working in fast paced competitive industries with companies that are looking for new ideas. I have a great understanding of what consumers are looking for and how to package the consumer behavior to make it attractive for advertisers and generate a high ROI. I’m always looking for a challenge.
Comfortable with creating use cases and product requirements for developers. Enjoy working cross functionally with advertising, marketing, editorial and technology departments.
Matthew Sokoloff’s Specialties:
Agile development, project management, product management, technology innovation, Omniture, StageGate, Scrum, HTML, Avid, AdobeCS suite, Flash, Dreamweaver (basic understanding of CSS, XML, PHP, mySQL, Java)
Matthew Sokoloff’s Experience
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Product Manager
Tribune Interactive
(Privately Held; Online Media industry)
March 2009 — Present (10 months)
As a Sr. Product Manager I led a project migrating all Tribune newspaper websites to a common content management system/platform. The migration included a redesign of the consumer websites. Responsibilities on the project included writing product requirement documents for the re-engineered sites and content management system, leading the creation of shared templates, modules and ad maps, working cross-functionally with editorial, sales, ad operations, technology and QA. I was also responsible for facilitating input from key stakeholders; everyone from Sr. Management to the local markets. Currently I am responsible for search, taxonomy and SEO on all new and existing products.
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Regional Manager of Business and Product Development
Tribune Interactive
(Privately Held; Online Media industry)
September 2008 — February 2009 (6 months)
In this role I served as the only product connection between sales and editorial. I reported directly to the Vice President of Interactive & Marketing for Florida and led the Tribune Interactive Florida Product Development Team that consisted of local product development staff and local developers. It was my responsibility to come up with revenue generating products that could be implemented across all Florida markets. My role was measured from a ROI standpoint for all Florida products. I was also responsible for online advertising products & business development.
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Blogger
LostRemote.com
(Online Media industry)
July 2008 — January 2009 (7 months)
Thousands of media execs read Lost Remote’s daily coverage of the vast changes technology is bringing to the television business.
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Online Product Manager
Orlando Sentinel
(Public Company; Newspapers industry)
March 2008 — September 2008 (7 months)
As an Online Product Manager I was responsible for local search, mobile and video strategy and revenue in the Orlando market. I reported to the Vice President and General Manager of Interactive Content. My main focus was local search where I led a team to create a proof in concept local search site that helped shape Tribune’s local search strategy. I also worked to establish a new product development process for the business unit. As part of my role I oversaw deployment of Orlando Sentinel's B2B website increasing awareness and interest of small to medium sized businesses.
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Interactive Video Product Manager
Orlando Sentinel
(Public Company; Newspapers industry)
May 2007 — March 2008 (11 months)
In the role of Video Product Manager I helped produce, edit and report online video segments for OrlandoSentinel.com. While shifting our video product strategy I cut costs in half while doubling page views year over year. In order to increase revenue, I developed online advertising strategies for new and existing products. I also worked with our technology team to create a technology set up that would allow for inexpensive live online streaming.
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Multimedia Reporter/Project Manager
KOMU-TV/KBIA-FM/Columbia Missourian
(Broadcast Media industry)
2005 — May 2007 (2 years )
In this newly created role I was responsible for generating content for television, radio, print, and online. I collaborated with various media outlets and managers to create new products, increasing website users and revenue. I was also responsible for developing online products for special events.
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Project Coordinator
Student and Auxiliary Services, University of Missouri
(Public Relations and Communications industry)
December 2003 — May 2007 (3 years 6 months)
Created and executed a marketing and public relations plan for the creation of a $60 million student center.
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Intern
ABC News
(Public Company; Broadcast Media industry)
2006 — 2006 (less than a year)
• Created and developed an enhanced/interactive features for the World News webcast/podcast
• Wrote, shot and produced segments on the World News webcast/podcast -
Host/Anchor
Zimmer Radio Group/KSSZ-FM
(Public Company; Broadcast Media industry)
May 2004 — May 2005 (1 year 1 month)
• Produce and anchor afternoon drive news
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Digital Media Coordinator
Missourians for Matt Blunt
(Political Organization industry)
2004 — 2004 (less than a year)
• Led web contractors through a redesign process of the campaign website to grow user engagement in the campaign along with increasing campaign contributions
• Assisted in organizing niche campaigns both organizationally and through marketing
• Helped to coordinate daily media planning, event planning and other campaign needs
• Assisted in both issue and opposition research -
Graphic Designer
The Maneater
(Non-Profit; Graphic Design industry)
August 2003 — September 2004 (1 year 2 months)
• Developed and created graphics, maps, photo illustrations, and info graphics
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Digital Media Coordinator
Missourians for Matt Blunt
(Political Organization industry)
2003 — 2004 (1 year )
• Lead web contractors through a redesign process of the campaign website to grow user engagement in the campaign along with increasing campaign contributions
• Helped organize niche campaigns both organization and marketing
• Helped coordinate daily media planning, event planning and other campaign needs
• Assisted in both issue and opposition research -
Producer/Reporter/Anchor
AM-580 WDBO
(Broadcast Media industry)
August 2002 — August 2003 (1 year 1 month)
• Reported for the afternoon drive news
• Anchored Sunday morning news -
Digital Photographer
J&R Productions
(Events Services industry)
October 1999 — August 2003 (3 years 11 months)
• Operated digital video and editing equipment for large social events
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News Intern
AM-580 WDBO
(Broadcast Media industry)
June 2002 — August 2002 (3 months)
• Reported for the afternoon drive news
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Graphic Designer
The Orlando Sentinel
(Public Company; Graphic Design industry)
August 2000 — August 2002 (2 years 1 month)
• Created graphics in the Rave section of The Orlando Sentinel
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Production Staff Assistant
Jim Henson Productions
(Broadcast Media industry)
May 1999 — May 1999 (1 month)
• Assisted in the pre-production of “Donna’s Day” television show at MGM Studios
Matthew Sokoloff’s Education
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University of Missouri-Columbia
Bachelor of Journalism , Media Convergence , 2003 — 2007
- Activities and Societies:
- Acacia, Interfraternity Council, MIssouri Students Association, Alumni Association Student Board, Hillel, New Student Center Project, Summer Welcome
Additional Information
Matthew Sokoloff’s Websites:
Matthew Sokoloff’s Interests:
new technology, product management, project management, new media, online video, internet, podcasting, blogging, politics, public relations, journalism
Matthew Sokoloff’s Groups:
National Lesbian and Gay Journalist Association
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BIA/Kelsey -
Mizzou Alumni -
Acacia Fraternity Alumni -
Human Rights Campaign -
University of Missouri Alumni - Central Florida -
LGBT Professional Network - Global -
Social Media Marketing -
Media Professionals Worldwide -
Mizzou Mafia: Missouri School of Journalism Alumni -
NLGJA National Lesbian & Gay Journalists Association -
Missouri Journalism Alumni -
Social Media Club -
Posterous -
Orlando Sentinel
Matthew Sokoloff’s Honors:
Publishers Award, Orlando Sentinel, 2007
Scripps Howard Top Ten Journalist Award
Society of Professional Journalists Mark of Excellence Award, 2006
National Lesbian and Gay Journalist Student Project, 2005
University of Missouri Journalism Scholar, 2003
Matthew Sokoloff’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
