Matthew Mamet

Current

Director of Product Marketing at VisibleGains

Past

Director of Delivery at PermissionTV
VP Internet Marketing at BMA Boston
President at Embarc

Web Applications Team Lead at Provider Service Network
Staff Consultant at CSC

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Education

University of Massachusetts at Amherst

Recommended

31 people have recommended Matthew

Connections

500+ connections

Industry

Internet

Matthew Mamet’s Summary

VisibleGains is transforming B2B marketing and selling with “buyer-led” video, personalized video experiences that engage buyers throughout the sales cycle, leading to higher conversions and faster closes. Our solution leverages cloud-based software, analytics and a unique approach to video content strategy and creation.

Matthew Mamet’s Specialties:

Content Creation, Inbound Marketing, SEO, PPC, Video Blogging, Email Marketing

Matthew Mamet’s Experience

Director of Product Marketing

VisibleGains

(Privately Held; Internet industry)

December 2008 — Present (1 year )

I tell the world about VisibleGains - who are and what we do. Here's how I do it.

I manage all inbound marketing activities at VisibleGains including the Website, Email Marketing, SEO, PPC, Social Media Marketing (Twitter, Facebook, etc), Blogging, and Viral Video campaigns.

I create all the video marketing efforts including a weekly livecast called VisibleGains Live, as well as video blogging, and taped interviews with local internet experts.

My goal is to grow the size of the online video community and explain how VisibleGains can increase qualified leads, and shorten sales cycles for B2B Software and Hi-Tech companies.
Director of Delivery

PermissionTV

(Privately Held; Internet industry)

January 2008 — December 2008 (1 year )

In this role I am responsible for the successful delivery of all professional services projects, on time and on budget, from concept to launch.

Client launches include Fox On Demand, MGM American Gladiators, and The Metropolitan Opera.

Managed a team of 6 developers, designers, project managers, and customer support/operations.

Ultimately responsible for all aspects of customer satisfaction with the PermissionTV product, including a 24/7 customer support team.
VP Internet Marketing

BMA Boston

(Privately Held; Construction industry)

June 2006 — December 2008 (2 years 7 months)

BMA Boston, the local chapter of the National Business Marketing Association, is the professional growth and networking organization for communicators and marketing executives who want to stay on top of the game. As VP of Internet Marketing, I worked closely with then-President Mike Lewis on creating and executing web strategy, email marketing, and Search Engine Marketing efforts.
President

Embarc

(Privately Held; 11-50 employees; Internet industry)

May 2002 — January 2008 (5 years 9 months)

Responsible for the strategic direction and overall management of an Internet Marketing Agency. In my role as President, I was focused on establishing and meeting profitability and growth objectives for all web related offerings.

Oversaw all client relationships, day-to-day operations and all aspects of client service strategy and execution: strategy development, account management, operations, consulting, creative management, and new product integration.

In late 2007, I led the sale of Embarc to Garfield Group of Newtown PA.
Web Applications Team Lead

Provider Service Network

(Privately Held; 201-500 employees; Hospital & Health Care industry)

March 2001 — May 2002 (1 year 3 months)

My primary responsibility was to assign resources and manage development personnel on all web development projects. Working in conjunction with business-users, I implemented tactics to reduce release cycles for all projects by approximately one month while increasing application quality, as measured by reduced defects reported by end-users.

Central to my time at the PSN was the introduction of a standard Software Development Life Cycle methodology to developers, business analysts, and senior management team, which included the installation of VSS Source Code Control and developer coding standards.
Staff Consultant

CSC

(Public Company; 10,001 or more employees; CSC; Information Technology and Services industry)

June 1998 — February 2001 (2 years 9 months)

Lead Developer on several client engagements including:

Minneapolis Fire Department
Led a team of application developers from design and development through QA and release of an application to track firefighters' working schedules, timeliness to all emergency calls, and results of Fire Investigations. Distributed across 35 locations citywide.

Selectrica.com
Gathered business requirements and translated them into documented functional specifications for Selectrica.com, an MRO goods eCommerce site with target audiences in the US and Brazil.

eCredit.com
Mapped and developed data flows for the eCredit.com Instant Credit Decision Application, which aggregates and analyzes data from three major credit bureaus, in order to execute eCredit's custom designed Credit Rating business logic.

CSC Catalyst
Developed a Content Management tool for CSC’s Catalyst™, a 40-volume software development methodology, using Visual Basic and Enabler Object Oriented Datastore.

Matthew Mamet’s Education

University of Massachusetts at Amherst

BBA , Management Studies, English , September 1994 — May 1998

Activities and Societies:

Magna Cum Laude
Commonwealth Scholar