Matthew Mamet

Current

Director of Product Marketing at PermissionTV
VP Internet Marketing at BMA Boston

Past

Director of Delivery at PermissionTV
President at Embarc
Web Applications Team Lead at Provider Service Network

Staff Consultant at CSC

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Education

University of Massachusetts at Amherst

Recommended

25 people have recommended Matthew

Connections

441 connections

Industry

Internet

Websites

Matthew Mamet’s Summary

PermissionTV has developed a video publishing and delivery platform for producing highly interactive and engaging broadband video experiences. We work with clients to design and deliver customized video solutions that showcase our client’s brand and enhance the user experience.

Matthew Mamet’s Specialties:

PermissionTV clients include Fox, Activision, Adobe, Intercontinental Hotels, Bob Vila, Toyota Scion, Mitt Romney, and more. Founded in 2004, PermissionTV is headquartered in Waltham, Massachusetts with sales locations in New York and Los Angeles.

Matthew Mamet’s Experience

Director of Product Marketing

PermissionTV

(Privately Held; Internet industry)

December 2008 — Present (8 months)

I tell the world about PermissionTV - who are and what we do. Here's how I do it.

I manage all inbound marketing activities at PermissionTV including the Website, Email Marketing, SEO, PPC, Social Media Marketing (Twitter, Facebook, etc), Blogging, and Viral Video campaigns.

I produce PTV-sponsored panel discussions and manage the PTV presence at industry conferences such as AdobeMAX and FlashForward.

I create all the video marketing efforts including a weekly livecast called PTV Live, as well as video blogging, and taped interviews with local internet experts.

My goal is to grow the size of the online video community and explain how PermissionTV's products and services can increase your marketing ROI.
VP Internet Marketing

BMA Boston

(Non-Profit; 1-10 employees; Marketing and Advertising industry)

June 2006 — Present (3 years 2 months)

BMA Boston, the local chapter of the National Business Marketing Association, is the professional growth and networking organization for communicators and marketing executives who want to stay on top of the game. As VP of Internet Marketing, I am responsible for web strategy, email marketing, and Search Engine Marketing efforts.
Director of Delivery

PermissionTV

(Privately Held; Internet industry)

January 2008 — December 2008 (1 year)

In this role I am responsible for the successful delivery of all professional services projects, on time and on budget, from concept to launch.

Client launches include Fox On Demand, MGM American Gladiators, and The Metropolitan Opera.

Managed a team of 6 developers, designers, project managers, and customer support/operations.

Ultimately responsible for all aspects of customer satisfaction with the PermissionTV product, including a 24/7 customer support team.
President

Embarc

(Privately Held; 11-50 employees; Internet industry)

May 2002 — January 2008 (5 years 9 months)

Responsible for the strategic direction and overall management of an Internet Marketing Agency. In my role as President, I was focused on establishing and meeting profitability and growth objectives for all web related offerings.

Oversaw all client relationships, day-to-day operations and all aspects of client service strategy and execution: strategy development, account management, operations, consulting, creative management, and new product integration.

In late 2007, I led the sale of Embarc to Garfield Group of Newtown PA.
Web Applications Team Lead

Provider Service Network

(Privately Held; 201-500 employees; Hospital & Health Care industry)

March 2001 — May 2002 (1 year 3 months)

My primary responsibility was to assign resources and manage development personnel on all web development projects. Working in conjunction with business-users, I implemented tactics to reduce release cycles for all projects by approximately one month while increasing application quality, as measured by reduced defects reported by end-users.

Central to my time at the PSN was the introduction of a standard Software Development Life Cycle methodology to developers, business analysts, and senior management team, which included the installation of VSS Source Code Control and developer coding standards.
Staff Consultant

CSC

(Public Company; 10,001 or more employees; CSC; Information Technology and Services industry)

June 1998 — February 2001 (2 years 9 months)

Lead Developer on several client engagements including:

Minneapolis Fire Department
Led a team of application developers from design and development through QA and release of an application to track firefighters' working schedules, timeliness to all emergency calls, and results of Fire Investigations. Distributed across 35 locations citywide.

Selectrica.com
Gathered business requirements and translated them into documented functional specifications for Selectrica.com, an MRO goods eCommerce site with target audiences in the US and Brazil.

eCredit.com
Mapped and developed data flows for the eCredit.com Instant Credit Decision Application, which aggregates and analyzes data from three major credit bureaus, in order to execute eCredit's custom designed Credit Rating business logic.

CSC Catalyst
Developed a Content Management tool for CSC’s Catalyst™, a 40-volume software development methodology, using Visual Basic and Enabler Object Oriented Datastore.

Matthew Mamet’s Education

University of Massachusetts at Amherst

BBA , Management Studies, English , September 1994 — May 1998

Activities and Societies:

Magna Cum Laude
Commonwealth Scholar