Heather Lynne Herr

Current

Social Media Specialist at Terralever
owner at Ms. Herr when online
Academic Mentor, Sun Devil Office of Student-Athlete Development at Arizona State University

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Past

branding and marketing at Texder, LLC
founding member at Reserve Chute
Partner/Experience Design at Experience Studio

Vice President at Havik Enterprises, LLC
Student Assistant, University Facilities Records Management at Arizona State University
Intern Architect at SMPC Architects

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3 more...

Education

Arizona State University, W. P. Carey School of Business
Arizona State University
The University of New Mexico

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Recommended

2 people have recommended Heather Lynne

Connections

129 connections

Industry

Marketing and Advertising

Heather Lynne Herr’s Summary

I help companies and individuals leverage social media to humanize and socialize their brands. My active participation on social sharing sites, coupled with my training as an architect and brand strategist, translates into a rich understanding of how meaning is communicated on many levels, from rationalized benefits to storytelling to deeper metaphorical, archetypal, and spatial connections. I advocate the use of applications such as blogs and micro-blogs, photo and video-share, social bookmarks, and geo-location to engage community and build goodwill.

I am currently seeking my next venture. I want to be involved day-to-day, hands on execution of marketing strategies and social media communications. I am interested in both contract and full-time work.

If you've thought you could you use someone just like me, then you are looking for me. Send me a message, I don't bite.

Heather Lynne Herr’s Specialties:

My specific area of interest is the evolution of social media and how companies and individuals are leveraging it to dimensionalize their brand.

Heather Lynne Herr’s Experience

Social Media Specialist

Terralever

(Privately Held; Internet industry)

August 2009 — Present (4 months)

THE social media "resource" at a pretty rockin' interactive marketing agency.

On the clock: Strategy, marketing, copywriting, and consulting on multi-platform social web presence.
owner

Ms. Herr when online

(Marketing and Advertising industry)

August 2008 — Present (1 year 4 months)

Do-It-All.

On the clock: Brand strategy, marketing, social media, copywriting, and project management for emerging Phoenix-based web, technology and arts companies.

Off the clock: Independent projects include mercilessflirt.com, #LIT140, and @PhxArtYC on Twitter.
Academic Mentor, Sun Devil Office of Student-Athlete Development

Arizona State University

(Educational Institution; Higher Education industry)

November 2007 — Present (2 years 1 month)

Mentor. Tutor. Fan.

On the clock: Facilitating academic success programs for 34 students in 7 sports across multiple degree programs. Group sessions are conducted by sport to encourage interactive, individual, and tutor-assisted learning during structured study halls. One-on-one sessions are conducted with freshmen, transfer, and identified high-risk students to develop time management, study, research, and self-evaluation skills toward self-sufficiency.

Off the clock: Cheering in the stands at games, meets, and matches. I may be responsible for helping my students achieve academic success standards, but sport is equal to study when the title is student-athlete.
branding and marketing

Texder, LLC

(Telecommunications industry)

August 2008 — June 2009 (11 months)

1 of 3 smart people. Brand Strategist. Marketer. Copywriter. Design Critic.

On the clock: There is no clock yet. This is a blood, sweat, and tears project bootstrapped in our non-existent free time.

Off the clock: Articulated and implemented brand, marketing, and communications plans for a startup text message-based advertising service provider. Texder launched in alpha March 2009.
founding member

Reserve Chute

(Internet industry)

October 2008 — October 2008 (1 month)

1 of 12 smart people. Brand Strategist. Marketer. Copywriter.

The 54-hour clock: Articulated and implemented branding, marketing, customer feedback mechanisms for a startup SAAS provider. Reserve Chute was one of the projects that emerged from Phoenix Startup Weekend held October 17-19, 2008. Beta launch was targeted for November, 2008.
Partner/Experience Design

Experience Studio

(Marketing and Advertising industry)

May 2005 — September 2008 (3 years 5 months)

Brand Strategist. Facilitator. Writer. Researcher. Designer. Materials Producer. Stress Manager.

On the clock: Developed comprehensive brand experience platforms supported by ideas for unique programs and services. The Experience Studio process was founded upon custom brand strategy and ideation workshops. Major clients were in community development, automotive, arts and culture, and hospitality.

Off the clock: Socially networked online and off, primarily to deepen my knowledge of social media. It is, after all, the intersection of a ubiquitous internet and conversation markets (The Cluetrain Manifesto).
Vice President

Havik Enterprises, LLC

(Entertainment industry)

February 2007 — March 2008 (1 year 2 months)

Business Developer. Dancer. Model. Production Coordinator. Talent Liaison.
Student Assistant, University Facilities Records Management

Arizona State University

(Educational Institution; Higher Education industry)

August 2002 — August 2004 (2 years 1 month)

Data Manager. Capital Programs Support. Field Surveyer. Drafts[wo]man.
Intern Architect

SMPC Architects

(Architecture & Planning industry)

May 2000 — July 2002 (2 years 3 months)

Designer. Drafts[wo]man. Construction Administrator. Researcher. Field Surveyer.

Heather Lynne Herr’s Education

Arizona State University, W. P. Carey School of Business

MBA , Strategic Marketing , 2004 — 2005

Capstone: Customer research for Harley-Davidson on demographics, ownership characteristics, and program, service, and product ratings for their Custom Vehicle Operations line.

Activities and Societies:

Gerald D. Hines Student Design Competition. Toastmasters. Volunteer Council. National Association of Women MBAs. Graduate Assistantships.
Arizona State University

M. Architecture , Design , 2002 — 2005

Thesis: Business and financial plan for business incubator, cafe, and temporary housing for economically blighted neighborhood of Martineztown in Albuquerque, New Mexico.

Activities and Societies:

American Institute of Architecture Students. Study Abroad, Europe.
The University of New Mexico

B.A. , Architecture , 1995 — 2000

Activities and Societies:

Cross Country. Track & Field. Student Letterman's Association. Phi Eta Sigma. Gospel Choir. LOBOrientation, New Student Programs. College Enrichment Program.

Additional Information

Heather Lynne Herr’s Interests:

Social Media Participant. Runner. Dancer. Art Enthusiast. Reader. DIY Homeowner.

Heather Lynne Herr’s Groups:

PodCamp AZ. Phoenix Art Museum Young Collectors. Refresh Phoenix. Social Media Club Phoenix. Ignite Phoenix. Twitter. Gangplank. Phoenix Startup Weekend (October 2008).