
Portland, Oregon Area

Portland, Oregon Area
(Privately Held; 51-200 employees; Marketing and Advertising industry)
January 2006 — Present (2 years 9 months)
Manage the interactive division of America's largest independent Direct Response agency. Our focus is to create innovative online and mobile campaigns that generate a positive ROI for our clients. Taking a holistic approach, we build web presences not websites. Services include: web development, social media/viral/guerrilla marketing, campaign ideation, planning and execution, search engine marketing, online & mobile video productions, online media planning and buying. And yes, we also design banner ads and host websites.
(Privately Held; 501-1000 employees; Higher Education industry)
May 2005 — Present (3 years 5 months)
Wrote and am teaching a graduate level marketing strategy course that's taught in a case study format and challenges students in a hands-on, industry-like campaign situation.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
February 2003 — December 2005 (2 years 11 months)
Managed business development for integrated communications agency. Planned and executed prospect touch point strategy, managed marketing communications such as PR and web, and was key player in successful corporate pitches. The agency underwent rapid growth during my tenure and continues to benefit from structured communications program.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
January 2002 — January 2003 (1 year 1 month)
Learned the agency business, how to manage client relationships and began to understand the many components necessary in developing a successful communications campaign.