José María Martínez Sánchez

Current

• Organization Development Consultant & Change Agent & Cultural Creative at NEUE
• Integrated Entertainment Manager at Experience by Mr XEM (Self-employed)
• Content Creator at TV by Mr XEM

• Key Creative at Creative Consulting (Self-employed)
• Key Creative at OpenAd.net
• Entrepreneur at OpenCreation

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3 more...

Past

• Director Creativo at Grupo AGR Agropubli

Education

• Universitat Ramon Llull
• Universitat Autònoma de Barcelona
• Autodidacta | Self-taught

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Recommended

1 person has recommended José María

Connections

277 connections

Industry

Marketing and Advertising

Websites

• My Cause NEUE
• My Facebook
• My Portfolio

José María Martínez Sánchez’s Summary

Tu negocio es MI negocio. Tu empresa es MI empresa. Estoy obligado a Creer en tu producto e involucrarme en la compañía. Son relaciones más allá del contrato, mucho más profundas.¿Dispuesto a dejar tu MARCA en mis manos? EMPOWER Your LOVEMARK!

1987–2007 (20 años experiencia y know-how Marketing and Ad)

Marcas: Google,MySpace,Inditex (ZARA),Red Bull,Osborne(TORO),Cadbury (Tokke), Skechers(US sneakers),Sáez Merino(Lois,Caroche),Plátano de Canarias,Nutrexpa,González Byass,Junta de Andalucía,Generalitat Valenciana,Intercitrus(UE).

CASE STORY>

Marca: Plátano de Canarias
Producto: Fruta
Resultados: El caso Plátano de Canarias pone de manifiesto una acción que revalúa el origen de un tipo de producto frente a otros competidores con ventajas de precio y producción. Tras la apertura del mercado al origen de la banana americana (Chiquita, Dole) y con una amenaza de perder hasta el 35,6%, la participación del plátano canario alcanzó el 95,5%. El caso es también la demostración del valor de la marca para productos de categorías tan indiferenciadas como los productos agrarios no transformados.

Ver spot: http://youtube.com/watch?v=rMyML5qIo_A

Director:Juanma Bajo Ulloa (“Airbag”).Dtor. Fotografía:Kiko de la Rica(“Lucía y el sexo”).Actor: Karlos Arguiñano.Campaña multipremiada en Creatividad Eficaz (AME New York,FIAP Buenos Aires,EFIs Asociación Española de Anunciantes,Best Pack Alimentaria).

Ideas for Brands>

TORO XL (Osborne)> http://www.lulu.com/content/1649797
Red Bull> http://www.lulu.com/content/1213428
Adidas > http://www.lulu.com/content/1213025
Snacks on the go > http://www.lulu.com/content/1213722
Healthcare > http://www.lulu.com/content/1213549
Gillette Fusion > http://www.lulu.com/content/1646422
Self-Generated Ads :: Sony HD :: viral internet > http://www.metacafe.com/watch/810581/full_experience
Heineken > http://revver.com/video/685385/think-green

Self-promotion > http://www.slide.com/r/ZnfO7LKM2D9fCAH8kE2yVKiKAi012fkK?view=large

José María Martínez Sánchez’s Specialties:

Key Creative | Empower Brands::Brand-Friendly | Integrated Campaigns Cross-Media | Branded/Ad-Supported Contents | Business Ideas | Creation of Products::New-Product Introduction | Venture Creativity | Viral/Guerrilla/Influencer Marketing (social media) | Storyteller | Evangelism | Keynote Speeches | Short entertainment “snacks” ('snack-o-tainment') :: Radical Entertainment (Culture jamming/remix, camouflage, over-identification) | Creative Copycat | Musicmasher | Myspacestar | Youtubetopper...

José María Martínez Sánchez’s Experience

• Organization Development Consultant & Change Agent & Cultural Creative

  NEUE

  (Civic & Social Organization industry)

  September 2008 — Present (1 year 3 months)

  NEUE is about the profound transition now occurring on earth to the next stage of human evolution. The System fail and we can Reboot (http://es.youtube.com/watch?v=X_CURPjHJ8s): a New World more Efficient, Sustainable and Humane. The Power of LOVE vs. the Love of Power. Empower each and every Person vs. corporate power. Resources vs. Money. Transform vs. Conform. NEUE, Another Society is Possible > http://apps.facebook.com/causes/132538?recruiter_id=22755163
  
  El Propósito de NEUE también Es el Propósito de MI VIDA > http://www.facebook.com/note.php?note_id=58942368070

• Integrated Entertainment Manager

  Experience by Mr XEM (Self-employed)

  (Self-Employed; Myself Only; XEM; Media Production industry)

  January 2008 — Present (1 year 11 months)

  Experience by Mr XEM works in close collaboration with global corporations to create the ultimate brand experience. We blend technology, creativity and design, rising above expectations to deliver fun and lasting emotions. We believe in creating interactive experiences where the users are in charge. Surprise, tease and entertain your customers by associating your brand with fun and upbeat vibes. What really stands out as memorable? Offer your public a full blown experience that relates to their lifestyle and rocks their world. Experience by Mr XEM focuses on communicating key brand values in truly exciting ways, connecting with consumers’ feelings and emotions. From theme-based installations to large scale events, from soft-light-experiences suitables for all audiences (e.g. interactive shopping window) to hard-extreme for adults only (e.g. sex-perience), we create immersive spaces that entice and encourage your audience to interact with your brand and products (Brand Immersion).Enjoy!

• Content Creator

  TV by Mr XEM

  (Entertainment industry)

  January 2008 — Present (1 year 11 months)

  The Internet TV Platform by Mr XEM provides for the world’s leading media brands and marketers everything they need to launch and manage their Internet TV business by offering consumers a more focused and differentiated experience, including exclusive content, and by giving advertisers a better environment to build their brands. High-quality video will push Internet TV closer to traditional broadcast TV, and widen the opportunity for brand marketers that covet the deep engagement created by a full-screen, immersive experience. Mr XEM Creative Services can lead or help strategize, design, develop, integrate and launch a complete project centered around a unique multi-media experience. Mr XEM can help you to Monetize Your Audience and achieve your business objectives with online video, creating and producing branded content that your audience enjoys > http://admin.brightcove.com/syndication/?offer=o3zjxBd39K2kITORbyufew%3D%3D

• Key Creative

  Creative Consulting (Self-employed)

  (Self-Employed; Myself Only; XEM; Marketing and Advertising industry)

  January 2007 — Present (2 years 11 months)

  | Creative Consulting | son servicios de Consultoría Creativa para marketing, publicidad, entretenimiento y sus convergencias en el nuevo mundo digital. Mi idea es ofrecer una solución completa para todas las necesidades de comunicación de una empresa. Para enfrentar cada proyecto, formo un equipo ad-hoc de los mejores talentos especializados en las necesidades específicas. Estén donde estén (servicio global), y cuesten lo que cuesten (ajustado a budget). Coordino y organizo los elementos personales y materiales suficientes (outsourcing) para la debida ejecución del contrato con la máxima calidad Creativa. Mi producto es el CÓMO. CREATIVIDAD. Pero creatividad también significa Innovación en el propio producto. Y marketing empresarial. Y estrategia de negocio. Y generación de contenidos. Y nuevas tecnologías. Y know how… Quiero ir al fondo de la cuestión. Decidir con los que deciden. IMPLICARME. ¿El objetivo? Lograr la integración absoluta de todas sus acciones de marketing.

• Key Creative

  OpenAd.net

  (Privately Held; 10,001 or more employees; Marketing and Advertising industry)

  July 2006 — Present (3 years 5 months)

  Business Model: marketplace where brands and creatives can buy&sell ideas.
  What it is: The biggest creative department in the world. A global online marketplace for great advertising, marketing and design ideas.
  Next Net: It's a new kind of service to the marketing industry, and provides an environment in which brands and creatives from around the world can meet and do business. Advertisers can buy advertising ideas Faster, Better, Cheaper. Creatives can sell their ideas, whenever inspiration strikes.
  Lanzamiento de “Gillette Fusion” para el mercado hispano de USA y Puerto Rico. Uso Creativo de los Medios: User Generated& Branded Content (Internet TV), Website (reality cams), Ambient (acciones callejeras), contenidos virales. Título de Idea: "Lo mejor para TI… y para ELLAS". Mensaje: Cambia a mejor. Cambia a Gillette Fusion. Vale más, pero vale la pena. Porque a cambio consigues “increíbles resultados” ("afeitado irresistible" para las mujeres) > http://www.lulu.com/content/1646422

• Entrepreneur

  OpenCreation

  (Partnership; Myself Only; XEM; Online Media industry)

  September 2001 — Present (8 years 3 months)

  Who needs ad agencies, marketing organizations,publishing houses,record companies,TV networks and film studios? OpenCreation is a Web 2.0 platform of Self-Creation, Aggregation and Distribution of SNACK CULTURE(Instant Gratification 2.0): Online video clips and short movies, pay-per-view TV shows, short games played on handheld devices, 'bite-size' music streams and downloads, a new and different reading experience(e-paper), the list goes on. OpenCreation would be an emerging entertainment and digital media Killer App. Business Model: Ad-supported and Branded Contents, Subscription, Pay-per-view/download, Licensing (Creative Commons).
  What’s Next? Big Players (Google,News Corp,Microsoft) buy Audience, Traffic, Users, Attention (YouTube,MySpace,Facebook,Yahoo).OpenCreation is drawing the highest level of Media Attention by creating a Media-Centric Experience.OpenCreation is the new place to be for Talent>http://www.slideshare.net/chemitamol/opencreation-presentation-proposal-for-google

• Director Creativo

  Grupo AGR Agropubli

  (Marketing and Advertising industry)

  1995 — 2001 (6 years )

José María Martínez Sánchez’s Education

• Universitat Ramon Llull

  Master , Master in Advanced eManagement , 2002 — 2003

  Los contenidos se cristalizaron en una especie de "Visión" que publiqué en forma de libro, titulado "Fuck Vision" > http://www.mobipocket.com/en/eBooks/BookDetails.asp?BookID=56837
  Vista previa en Google Book > http://books.google.com/books?isbn=8478842667
  Manifesto by Mr XEM > http://manifestobymrxem.googlepages.com
  
  La nueva Web 2.0 está cambiando el mundo de la creación, producción y publicación, permitiendo a los creadores de libros, vídeo-TV-películas, música, multimedia, ideas y otros contenidos, publicar y distribuir su trabajo ellos mismos con un completo control editorial y de copyright. En la Cultura ahora se trata de compartir (share), remezclar (mashup) y crear juntos.
  
  Stay tuned! > http://revver.com/video/117419/the-next-big-thing

• Universitat Autònoma de Barcelona

  Licenciado , Publicidad y Relaciones Públicas (ahora Comunicación) , 1986 — 1991

• Autodidacta | Self-taught

  Always Learning , Life , 1965

  OpenCreation by Mr XEM is the leading Digital Talent agency, that connects Creatives to media, independent financiers and producers, advertising agencies and consumer brands.
  
  The rapid evolution in entertainment has turned the typical "Hollywood Factory" on its head, as what was historically a very closed environment has begun to break open its doors. In the past, aspiring artists had to go to great lenghts to get noticed or discovered.
  
  Today, creatives can go directly to the only audience that truly matters: the consumer. The internet has made the end-user the judge and jury for digital content, and this process has helped identify a new generation of original artists, many of whom are at the precipice of a promising career in entertainment and advertainment (branded content/ad-supported content).
  
  DEDICATED TO THE CREATIVE COMMUNITY > http://OpenCreation.ning.com
  
  Manifesto by Mr XEM > http://ManifestobyMrXEM.googlepages.com

  Activities and Societies:

  When you attend Mr XEM, you’ll get an up-close look at the wunderkinds of buzzworthy Ideas shaking up the World with new moves in advertising, media, content delivery and revolutionary experience-based services destined to change how we live, communicate, work, and play.

Additional Information

José María Martínez Sánchez’s Websites:

• My Cause NEUE
• My Facebook
• My Portfolio

José María Martínez Sánchez’s Interests:

POR FIN tengo las herramientas para poder EXPRESARME con total libertad y compartirlo con el resto del mundo: Lulu.com ( http://stores.lulu.com/MrXEM ), Amazon eBooks ( http://www.mobipocket.com/en/eBooks/PublisherDetails.asp?PublisherID=2892 ), Revver ( http://revver.com/u/chemitamol ), Metacafe ( http://www.metacafe.com/channels/chemitamol ) o IACmusic.com ( http://iacmusic.com/artist.aspx?id=68203 ). Estoy orgulloso de ser un autor autoproducido, autopublicado y autodistribuido. Todo aquello que no hace muchos años era prácticamente inaccesible a la mayoría de los mortales -hacer una peli y ser su protagonista, publicar un libro, crear música...- ahora está al alcance de cualquiera que quiera hacerlo. ¿Bien? ¿Mal? Qué más da, inténtalo, disfruta, hazlo lo mejor que puedas y sepas, y que luego se convierta en un hit, será por añadidura ;-) Se trata de VIVIR HACIENDO LO QUE ME GUSTA.

José María Martínez Sánchez’s Groups:

cdec

•    International TV Professionals
•    inusual
•    Grow Brands Focus Group
•    On Startups - The Community For Entrepreneurs
•    AdMonsters
•    Inbound Marketers - For Marketing Professionals
•    Advertising Professional
•    International Network of Social-Eco Entrepreneurs
•    Innovation People Expert Innovators Creative Network
•    Luxury & Lifestyle Professionals
•    International Advertising Association
•    Leadership Think Tank
•    eMarketing Association Network
•    Speakers and Panelists
•    Online Advertising Professionals
•    infonomia
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    ASMALLWORLD.net
•    Animation, Media & Entertainment
•    The “Metha” Internet
•    Spanish Connection
•    Barcelona Professionals
•    Advertising Professionals
•    Digital Marketing
•    Brand 3.0
•    Social Media Marketing
•    Spain Business and Professional Network
•    Public Speaking Network
•    Creative Professionals
•    Media Professionals Worldwide
•    Entrepreneurs Network Barcelona
•    Music and Entertainment Professionals
•    Connected Marketing Networking Group
•    ASMALLWORLD (ASW) GROUP
•    brandhackers
•    GUERRILLA AND NON CONVENTIONAL MARKETING!
•    Buzz Marketing Addicted
•    Social Media Marketing Spain
•    Visionary Storytellers
•    Barcelona High-Tech & Clean-Tech Startups
•    Creative Intensive Network - For All Advertising Creatives
•    Luxe Barcelona
•    Future Trends
•    OpenCreation
•    PICNIC
•    Dircom - Asociación de Directivos de Comunicación
•    Future Social Media
•    Online Marketing Europe
•    Influencer Marketing
•    Social Think Tank

José María Martínez Sánchez’s Honors:

| Advertising Festivals |
Recognized in the New York Festivals Awards as the best innovative marketing and advertising idea for the brand "Platano de Canarias" (product: fruit).
New York Festivals was the first to create an international competition recognizing the importance and marketing value of innovative media: Advergames, Viral and Online Advertising, including integrated campaigns; Guerrilla Marketing and Alternative Media, such as ambient, event and mobile marketing, blogs, short message systems, and street teams.

| Entrepreneurship |
- Better Prize Business Project incubator of businesses ESIC-PwC | Project contest finalist "Project NETI" (Amena -Orange-, IE Instituto de Empresa) for New Enterprises of Innovative Technologies.
- Top-Performing Entrepreneur of EUROWARDS and member of the European network Clever Networking.
- Project selected for Business Plans Competition 50K CREARA (Foundation San Telmo, Seville) and ATLANTIS (Institute of Promotion of Andalusia).

José María Martínez Sánchez’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch