
Digital PR strategist
Greater New York City Area

Digital PR strategist
Greater New York City Area
15+ years experience crafting and implementing public relations programs for start-ups, mid-size and large companies in a wide range of industries. Includes New York City agency public relations experience: Senior Vice President at Edelman Worldwide, the world's largest independent public relations firm, Middleberg Communications, Howard Rubenstein Associates, Marston Communications, Makovsky + Co.
In 2007 I joined Frances Del Valle and became Partner at Influence Consulting Group (ICG). In 2009, we launched InflueneWave to develop Internet communications strategies for established companies and entrepreneurial start-ups. I also assist with Editorial Services and InfluenceFinancial.
ICG communicators have dozens of years experience spearheading successful campaigns for established, prestigious firms. We put that talent to work in nimble teams tailored exclusively to long-term programs or projects.
At ICG we don't just think different - we are different, built from the ground up for the world of digital communications.
Public relations, media relations, editorial services, web development, blog development,social media strategies, online marketing, media training
(Privately Held; Public Relations and Communications industry)
May 2007 — Present (2 years 7 months)
Influence Consulting Group Inc. combines public relations and interactive strategies for cutting edge communications programs tailored for the digital age. At Influence Consulting we are trained to recognize your competitive distinction, customize and leverage it through print and broadcast media, the Internet, marketing materials, presentations, across networks. We don't just think different - we are different, built from the ground up for the world of digital communications.
(Privately Held; 11-50 employees; Internet industry)
July 1999 — November 2000 (1 year 5 months)
Co-founded start-up that produced educational materials for college students to be delivered through the Internet. Wrote business plan, raised capital, hired staff, managed web development company, advertising firm, negotiated partnerships. Materials produced by InstantKnowedge were sold to ProQuest.
(Privately Held; 1001-5000 employees; Public Relations and Communications industry)
January 1998 — July 1999 (1 year 7 months)
Full scale public relations programs, strategy, and media relations. Managed account teams and programs for publicly traded companies.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
1991 — 1994 (3 years )
Developed and managed public relations programs for financial services companies including Prudential Asset Management Group, Russell Investments, Cowen & Co., Jefferies, Oppenheimer & Co., Neuberger Berman.
(Public Relations and Communications industry)
January 1987 — January 1991 (4 years 1 month)
Strategic PR and publicity for investment banks, real estate, law firms, start-ups and mature companies in a variety of industries.
mentoring and learning
Panelist: 'Blogging's Role in Today's Media,' American Society of Journalists and Authors, CUNY Graduate School of Journalism, NYC, 6/18/2009
Keynote: VCU PRSSA, 'The Future of Public Relations,' 4/18/2009
Journalist: Wrote features, columns, and op-ed pieces for The New York Times, Los Angeles Times and numerous other newspapers and national publications.
New York University Lecturer: “PR and New Media: The Principles and Practices of Communications Online.”