
Consultant, Creative Strategy & Design
Washington D.C. Metro Area

Consultant, Creative Strategy & Design
Washington D.C. Metro Area
Martin is a veteran creative director & passionate entrepreneur. Striving to bring together creativity and innovation, Martin has coined himself a business-oriented-designer. His enthusiasm for design is complemented by his progressive web-standards and industry best-practices mentality. Seeking inspiration in all that surrounds him drives this creativity and inspires his innovation.
Martin has extensive experience building and managing web teams; creating innovation through design by advocating best practices in usability, accessibility and user-experience design complimented with semantic and extensible standards based development.
With several years experience in a Creative Director role and a wide array of highly diverse skill sets and experiences; Martin has worked with and helped grow organization large and small, including Discovery Communications, Inc. and The Motley Fool to name a few.
Martin is a member of the 9Rules Network and writes his successful blog on business-oriented-design at MarylandMedia.com. Martin is also on the board of directors for Stuffable.com as well as an advisory consultant and equity share holder for SMBlive.com and Tastefull.com.
I have spent the last several years within a Creative Director role; using, teaching, and promoting clean design with the use of CSS and web standards.
(Online Media industry)
January 2007 — Present (2 years 7 months)
Martin is co-founder and senior consultant for nclud, a small Washington, DC based creative web design agency comprised of highly talented and extremely experienced industry consultants. Martin focuses on all aspects of the company's efforts and acts as a senior consultant.
(Educational Institution; 201-500 employees; Higher Education industry)
September 2008 — December 2008 (4 months)
Martin leads a web design track with a custom curriculum focused on the fundamentals of ‘web design’ in a real world context. Addressing ‘web design’ from the discovery, strategy, information architecture, visual design and technical development aspects. Evaluating business objectives, user personas, use cases, content and content hierarchy as well the technical implementation of a project whose total parts compliment and are a part of the 'web design' process.
(Partnership; 1-10 employees; Online Media industry)
January 2007 — December 2007 (1 year)
Martin was co-founder and Chief Creative Officer for Stuffable.com, a web 2.0 start-up. Martin focused on all aspects of the company's creative strategy and marketing efforts and was acting creative director. Martin lead the visual design and front-end development for the company through its public launch. Martin currently holds an equity share.
(Privately Held; 201-500 employees; Online Media industry)
January 2006 — January 2007 (1 year 1 month)
As Art Director, Martin helped build and lead the creative services team. Martin Played a critical role in the evolution of the team by introducing concepts such as Information Architecture, wire-framing, site-mapping and creative strategy with respect to content, user-demographics, use-cases, user-persona's and competitive market analysis. Taking a lead role in product branding, visual experience design and forward-thinking/extensive front-end development, Martin helped design and launch several new products and services as well as paving the initial direction for the Fool.com redesign.
(Privately Held; 501-1000 employees; Online Media industry)
March 2004 — January 2006 (1 year 11 months)
* Provided creative strategy and art direction to a team of web designers and developers
* Establish, influence, and implement division-wide visual standards, principles and requirements
* Author CSS/XHTML coding and design standards for site redesigns
* Authored and created marketing materials and business-to-business presentations
* Teach Flash, XHTML, and CSS to Cygnus Interactive and other affiliated employees
(Privately Held; 11-50 employees; E-Learning industry)
August 2003 — March 2004 (8 months)
* Designed and developed company's identity elements and propagated them across all media
* Authored and created marketing materials and business-to-business presentations
* Establish, influence, and implement corporate-wide visual principles and requirements
* Create, maintain and direct the overall design elements of corporate media, projects and products
* Develop concepts for the interface of web products, and marketing and sales related projects
(Privately Held; 10,001 or more employees; Broadcast Media industry)
June 2002 — August 2003 (1 year 3 months)
* Develop online content for Discovery Networks
* Generate web-based graphics, advertising, and multi-media interactive content
* Work directly with network producers, in-house marketing, and designers
* Develop concepts for the interface of web templates, promotional and marketing related projects
BS , Advertising & Graphic Design , 1999 — 2003
Everything Web.
* Ad Club of Metropolitan Washington
* AIGA, Washington D.C. Chapter
* Art Directors Club of Metropolitan Washington
* Web Manager's Round-table - Creative Network
* Brand Manager's Round-table - Creative Network
* The Washington Web Standards Meetup Group
* Refresh DC
* University of Maryland Alumni Association