
SEM/SEO/Social Media Manager at The Walt Disney Company
Greater Los Angeles Area

SEM/SEO/Social Media Manager at The Walt Disney Company
Greater Los Angeles Area
Los Angeles, CA - Over 5 years of search marketing experience (SEO/PPC/Social Media) with a project management experience in web development and the ability to think at a high-level to balance both the short and long term goals. A good balance of creative and technical skills that serve well in this new industry of search engine and social media marketing. Ability to educate and thrive in all aspects of SEO to help everyone on the team from the PR team to the tech team understand their roles in helping with the overall SEO of the company. Highly competitive nature enjoys the challenges of building solid websites and even the re-building of websites to help outrank competitors in keyword phrases and optimize the sales flow process to gain the highest in returns possible. Actions will speak louder than words with the history of SEO and SEM success, ensuring a balance between building a site friendly for just the search engines and building a site that is friendly for the users. Passions for this industry usually infect others to drive them to succeed in SEO and Social Media. Open to new SEO, PPC and Social media projects in any type of industry.
Join my network - gary [at] goldensearchmarketing [dot] com
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Google Adwords Certified
- Yahoo Ambassador Program Certified
- SEO Site Architecture Planning and Development
- SEO for Site Interlinking
- SEO Strategy for Meta Tag Optimization
- Social Media Optimization for Viral Marketing
- Linkbaiting & Linkbuilding Campaign Development for SEO
- User Generated Content (UGC) & SEO
- Usability & SEO
- Internal Search & Leveraging for SEO / SEM optimization
(Public Company; 10,001 or more employees; DIS; Entertainment industry)
February 2008 — Present (1 year 6 months)
Manage and implement SEO and SEM programs for Disney Family Group of sites - family.com, familyfun.com. Includes training and evangelizing SEO best practices, setting SEO strategy for new content development, and optimizing existing site architecture. Also responsible for team's analytics and providing guidance on the newest social media trends. Manage a team of creative and tech professionals for SEO and Social Media projects.
(Marketing and Advertising industry)
January 2006 — Present (3 years 7 months)
Independent search marketing consultancy in SEO, PPC and Social Media Marketing, providing SEO best practice training, new and existing site optimization, linkbaiting campaigns, and paid search campaign management for businesses of all sizes, from start-ups to Fortune 500s. Offers various SEO packages for a variety of budgets with a dedicated hands-on approach to SEO, different from your standard SEO agency or SEO consultancy.
(Internet industry)
August 2005 — August 2007 (2 years 1 month)
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Business Development
- Lead Generation
(Internet industry)
2003 — 2005 (2 years)
- Search Engine Marketing (SEM)
- Business Development
- Lead Generation
- Event Coordinating
- Ad Purchasing
- Sales
(Privately Held; 10,001 or more employees; Management Consulting industry)
January 2002 — August 2003 (1 year 8 months)
- Prepared Corporate Tax Returns
- Managed California Tax Credit Research Team
1995 — 2000
Besides SEO and anything Internet Marketing related - I love my Lakers, Golf and BBQ-ing random pieces of meat.